At a Glance
- Tasks: Lead marketing strategy and manage campaigns for optimal performance.
- Company: Join a dynamic team at a leading media company.
- Benefits: Enjoy hybrid working, pension contributions, and personal development opportunities.
- Other info: Flexible work environment with great team culture and career growth.
- Why this job: Make an impact with innovative marketing campaigns and grow your career.
- Qualifications: 2 years of marketing management experience and strong digital skills required.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting a hands-on Marketing Manager to join our team on a fixed term basis to cover maternity leave. The successful candidate will lead the development of the marketing strategy for optimal customer campaign performance, managing the Campaign Optimisation Marketing Executives and Assistants to deliver on key marketing objectives.
Our brands offer a variety of multimedia content including the bi-monthly print and digital magazine, webinars, website and online profile, podcasts and videos. We are looking for an accomplished marketer with a track record of delivering highly integrated and optimised marketing campaigns across the full marketing mix to continue the development, success and growth of the brand.
Applicants should have at least 2 years' experience at Marketing Manager level or similar within a commercial environment, with people management. B2B media experience desirable but not essential.
Responsibilities- Develop and implement a multi-channel digital and offline marketing strategy across the product suite to promote the brand.
- Readership and audience acquisition marketing.
- Full management of client/product marketing function, including digital and lead generation acquisition for the brand.
- Act as brand champion, ensuring adoption of best practice, cross-promotion and knowledge of the industry over time.
- Track industry and marketing developments, reporting findings to all stakeholders.
- Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
- Inform and improve campaign performance through use of data and analytics.
- Manage and track agreed marketing spend for the brand.
- Support with the production of collateral including media planners, reports and surveys.
- Attend internal and external training and development events as required.
- 2 years' experience at Marketing Manager level or equivalent within events, B2B media or similar environment.
- B2B experience working with client campaigns is desirable.
- Strong digital marketing campaign experience, particularly email marketing and social media (ideally with LinkedIn advertising experience too).
- Proven track record of success with demonstrable metrics for growing brand reach, delivering successful campaigns and achieving key objectives such as revenue targets in a commercial environment.
- Basic understanding and working knowledge of legislation including GDPR and advertising best practice.
- Excellent communication, organisation, and time management skills.
- Ability to deliver quality work in a fast paced and high-volume deadline driven environment.
- Ability to manage a full campaign from start to finish and able to manage several projects at once under tight deadlines and accommodate rapid changes.
- Experience in people management and coaching a small team.
- Data driven and analytical.
- Excellent IT skills: Microsoft Office is essential, including Word and Excel. Digital systems including CRM, online marketing tools and social media. Adobe creative packages would be advantageous but not essential.
We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development. Other benefits also include:
- Hybrid working (2 days in the office)
- Pension contribution
- Free car parking
- Benefits platform with discounts, wellness and engagement tools
- Christmas closure
- Company events
We offer a hybrid/flexible working policy however, it will be necessary that applicants can commute by car and attend the office based in Brasted, Kent (TN16 1NU). If you would like to apply, please apply or send your CV to Nicola Gilmore, careers@russellpublishing.com.
Marketing Manager in Sundridge employer: Russell Publishing
At Russell Publishing, we pride ourselves on being an excellent employer, offering a supportive and flexible working environment that values inclusion and personal growth. Our hybrid working model allows for a balanced work-life dynamic, while our commitment to professional development ensures that employees have access to training and resources to excel in their careers. Located in the picturesque Brasted, Kent, we provide a vibrant workplace culture with exciting company events and a range of benefits designed to enhance employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Sundridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Russell Publishing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Russell Publishing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Russell Publishing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Russell Publishing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Sundridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Russell Publishing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Russell Publishing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Russell Publishing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Russell Publishing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Russell Publishing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Russell Publishing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
