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- Tasks: Lead digital marketing strategies and optimise websites for maximum engagement and conversion.
- Company: Russell Publishing, a leading multimedia company with a focus on innovation.
- Benefits: Hybrid working, pension contributions, personal development opportunities, and a supportive environment.
- Why this job: Make a real impact in transforming digital presence across multiple brands.
- Qualifications: 5 years of digital marketing experience with strong analytical and communication skills.
- Other info: Join a diverse team committed to continuous improvement and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Russell Publishing has an exciting new role for a Digital Marketing Manager to join the team and lead the transformation of our digital presence across all brands. The role will focus on optimizing our websites as high-conversion tools, driving new membership registrations, and managing all aspects of digital marketing, audience development and audience engagement. This is a strategic position, providing insights into digital user journeys to enhance engagement, conversion, and overall business growth.
The ideal applicant will have 5 years of experience in Digital Marketing and driving conversion with digital marketing techniques.
The Role:- Develop and execute digital marketing strategies across all Russell Publishing brands and all digital marketing channels including website, social media, digital display, SEO, SEM and PPC.
- Use digital strategies and tactics to increase web traffic and session duration.
- Transform websites into high-conversion platforms, optimising user experience and journey for maximum conversion and engagement.
- Drive new membership registrations through targeted campaigns, landing pages, and conversion-focused content.
- Oversee all digital marketing channels including email, social media, SEO/SEM, paid advertising, and marketing automation.
- Monitor and analyse digital performance metrics, using insights to refine strategies and optimise conversion.
- Collaborate with the content team and other departments to support content planning, engagement, and promotion.
- Creating and managing marketing campaign budgets.
- Forecasting digital growth metrics and setting targets.
- Collaborating with sales teams and the marketing delivery team to improve marketing results.
- Provide reports, intelligence and actionable insights on digital user behaviour, journey mapping, and audience engagement.
- Keep abreast of digital trends, tools, and best practices to maintain a competitive edge.
- Create and own digital marketing best practice guides and ensure the rest of the business adheres to these.
- 5 years' experience in digital marketing, preferably in B2B publishing or media.
- Strong understanding of digital user journeys, conversion optimization, and analytics.
- Experience with website management and transformation projects aimed at driving conversions.
- Knowledge of SEO, SEM, email marketing, social media, and marketing automation platforms.
- Analytical mindset with ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
- Self-motivated, proactive, and able to manage multiple projects simultaneously.
- Experience working across multiple brands or industry sectors.
- Knowledge of membership-based business models.
- Familiarity with content management systems (CMS) and CRM platforms.
- Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development. Other benefits also include:
- Hybrid working (2 days in the office)
- Pension contribution
- Free car parking
- Benefits platform with discounts, wellness and engagement tools
- Christmas closure
- Company events
Application: Due to the nature of our location, applicants will require their own vehicle to travel to work.
About Us: Russell Publishing is a leading multimedia company delivering business content, insights and events worldwide across 5 brands: New Food Magazine, European Pharmaceutical Review, Drug Target Review, Global Railway Review, and International Airport Review. We pride our business on putting our people first, enabling innovation within our service & product and continuous improvement – personally, professionally and across our services. Russell Publishing believes in equal opportunities, and we encourage inclusion and diversity.
Digital Marketing Manager in London employer: Russell Publishing
Contact Detail:
Russell Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Highlight your successes in driving conversions and optimising user journeys. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their digital presence and think of ways you could enhance it. Bring fresh ideas to the table and show them you’re ready to lead their digital transformation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make this happen together!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your 5 years of experience and any specific achievements in digital marketing that align with the job description. We want to see how you can drive conversions and enhance user journeys!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Russell Publishing. Share your passion for digital marketing and how your skills can help us transform our digital presence across all brands.
Showcase Your Analytical Skills: Since this role involves monitoring and analysing digital performance metrics, make sure to include examples of how you've used data to refine strategies in your previous roles. We love candidates who can turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Russell Publishing
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest digital marketing trends and techniques. Be ready to discuss your experience with SEO, SEM, and PPC, as well as how you've driven conversions in past roles. This will show that you're not just familiar with the basics but are also up-to-date with industry standards.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your strategies. Bring examples of how you've monitored and analysed digital performance metrics in previous roles. This will demonstrate your analytical mindset and ability to translate data into actionable insights, which is crucial for this role.
✨Demonstrate Your Project Management Skills
Since you'll be managing multiple projects simultaneously, be ready to share specific examples of how you've successfully juggled various tasks in the past. Highlight your self-motivation and proactive approach to ensure you can handle the demands of the position.
✨Engage with the Company’s Brands
Familiarise yourself with Russell Publishing's brands and their digital presence. Be prepared to discuss how you would enhance their digital user journeys and drive membership registrations. Showing genuine interest in their work will set you apart from other candidates.