At a Glance
- Tasks: Lead exciting lead generation projects and enhance customer experiences across various brands.
- Company: Russell Publishing, a dynamic company with a supportive and flexible work culture.
- Benefits: Hybrid working, pension contributions, free parking, and personal development opportunities.
- Other info: Enjoy a collaborative environment with great career growth potential.
- Why this job: Join a vibrant team and make a real impact in the digital media landscape.
- Qualifications: 3 years in lead generation or customer success, ideally in B2B or digital media.
The predicted salary is between 30000 - 40000 £ per year.
Up to £xx,000 per annum depending on experience.
Location: Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week. Our office is located in Brasted, Kent.
Summary: Russell Publishing has an exciting new role for a Lead Generation Manager to join and manage the end-to-end solution delivery for Lead Generation activities ensuring excellent customer experience across all brands. The ideal applicant will have 3 years of experience in lead generation management or customer success, ideally in digital media, publishing, or a related B2B environment.
Key Responsibilities:
- Develop lead generation programmes tailored to client briefs, industry verticals, ICPs and TALs.
- Work with various internal stakeholders to ensure campaigns are maximised and fulfilled on schedule.
- Manage and work with external vendor/partners to ensure successful delivery of each campaign type.
- Develop/source platform solutions to support business model and efficiencies.
- Ensure processes, communications and reports are quality controlled.
- Support client retention and upsell opportunities through analysis of performance and continual improvement.
- Develop and maintain knowledge of vendor/partner strengths in relation to market sectors the business operates in.
- Maintain accurate records on all relevant systems.
- Drive the timely delivery of each campaign.
- Manage and work with Lead Generation Co-ordinator to deliver campaign activity.
Key Skills/Requirements:
- 3 years of experience in lead generation management or customer success, ideally in digital media, publishing, or a related B2B environment.
- Experience working with multiple vendor contracts and SLAs.
- Knowledge of Lead Generation and ABM strategies.
- Experience delivering campaigns using external databases alongside owned media.
- Solution-driven with sound commercial awareness.
- Excellent communication and stakeholder management skills.
- Self-motivated, proactive, and able to manage multiple projects simultaneously.
- Experience working across multiple brands or industry sectors.
- Familiarity with content management systems (CMS) and CRM platforms.
Company Benefits:
- We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.
- Hybrid working (2 days in the office).
- Pension contribution.
- Free car parking.
- Benefits platform with discounts, wellness and engagement tools.
- Christmas closure.
- Company events.
Application: Due to the nature of our location, applicants will require their own vehicle to travel to work.
Lead Generation Manager employer: Russell Publishing
Russell Publishing is an exceptional employer that prioritises a supportive and flexible working environment, allowing for hybrid work arrangements that promote work-life balance. With a strong commitment to personal and professional development, employees benefit from tailored growth opportunities, a collaborative culture, and engaging company events, all while being part of a dynamic team in the picturesque setting of Brasted, Kent.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Generation Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a Lead Generation Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, be ready to discuss your past successes in lead generation. Bring examples of campaigns you've managed and how they drove results – numbers speak volumes!
✨Tip Number 3
Tailor your approach! Each company has its own vibe and needs. Research Russell Publishing and think about how your experience aligns with their goals. This will help you stand out as someone who’s genuinely interested in what they do.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Russell Publishing!
We think you need these skills to ace Lead Generation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Lead Generation Manager role. Highlight your experience in lead generation and customer success, especially in digital media or B2B environments. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in lead generation and how you can bring that expertise to our team.
Showcase Your Communication Skills:As a Lead Generation Manager, excellent communication is key. In your application, demonstrate your ability to manage stakeholders and work with various teams. We love seeing clear, concise writing that reflects your professional style!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status. Plus, it’s super easy!
How to prepare for a job interview at Russell Publishing
✨Know Your Lead Generation Inside Out
Make sure you brush up on your lead generation strategies and be ready to discuss your experience in detail. Think about specific campaigns you've managed, the results achieved, and how you tailored them to meet client needs. This will show that you’re not just familiar with the concepts but have practical experience.
✨Familiarise Yourself with the Company
Do a bit of homework on Russell Publishing and their brands. Understand their target audience and the types of campaigns they run. This knowledge will help you tailor your answers and demonstrate your genuine interest in the role and the company.
✨Prepare for Stakeholder Management Questions
Since the role involves working with various internal stakeholders, be prepared to discuss how you’ve successfully managed relationships in the past. Think of examples where you’ve collaborated with different teams or external vendors to achieve campaign goals.
✨Showcase Your Problem-Solving Skills
As a Lead Generation Manager, being solution-driven is key. Prepare to share examples of challenges you’ve faced in previous roles and how you overcame them. Highlight your analytical skills and how you use data to drive improvements in lead generation efforts.
