At a Glance
- Tasks: Manage lead generation activities and ensure excellent customer experiences across all brands.
- Company: Russell Publishing, a dynamic company with a hybrid working policy.
- Benefits: Up to £35,000 salary, pension contributions, discounts, and wellness tools.
- Other info: Enjoy flexible working with opportunities for professional growth.
- Why this job: Join a vibrant team and make an impact in the digital media landscape.
- Qualifications: 3 years in lead generation management or customer success, ideally in B2B.
Up to £35,000 per annum depending on experience.
Location: Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week. Our office is located in Brasted, Kent.
Summary: Russell Publishing has an exciting new role for a Lead Generation Fulfilment Manager to join and manage the end-to-end solution delivery for Lead Generation activities ensuring excellent customer experience across all brands. The ideal applicant will have 3 years of experience in lead generation management or customer success, ideally in digital media, publishing, or a related B2B environment.
Key Responsibilities:
- Develop lead generation programmes tailored to client briefs, industry verticals, ICPs and TALs.
- Work with various internal stakeholders to ensure campaigns are maximised and fulfilled on schedule.
- Manage and work with external vendor/partners to ensure successful delivery of each campaign type.
- Develop/source platform solutions to support business model and efficiencies.
- Ensure processes, communications and reports are quality controlled.
- Support client retention and upsell opportunities through analysis of performance and continual improvement.
- Develop and maintain knowledge of vendor/partner strengths in relation to market sectors the business operates in.
- Maintain accurate records on all relevant systems.
- Drive the timely delivery of each campaign.
- Manage and work with Lead Generation Co-ordinator to deliver campaign activity.
Key Skills / Requirements:
- 3 years of experience in lead generation management or customer success, ideally in digital media, publishing, or a related B2B environment.
- Experience working with multiple vendor contracts and SLAs.
- Knowledge of Lead Generation and ABM strategies.
- Experience delivering campaigns using external databases alongside owned media.
- Solution-driven with sound commercial awareness.
- Excellent communication and stakeholder management skills.
- Self-motivated, proactive, and able to manage multiple projects simultaneously.
- Experience working across multiple brands or industry sectors.
- Familiarity with content management systems (CMS) and CRM platforms.
Company Benefits:
- Hybrid working (2 days in the office).
- Pension contribution.
- Free car parking.
- Benefits platform with discounts, wellness and engagement tools.
- Christmas closure.
- Company events.
Applicants must have their own vehicle to travel to work.
Lead Generation Fulfilment Manager employer: Russell Publishing
Russell Publishing is an exceptional employer that values flexibility and work-life balance, offering a hybrid working policy that allows employees to work from home up to three days a week. Located in the picturesque Brasted, Kent, we foster a collaborative and supportive work culture, providing ample opportunities for professional growth and development within the dynamic fields of digital media and publishing. With competitive benefits including a pension contribution, free car parking, and a dedicated platform for employee wellness and engagement, we are committed to ensuring our team members thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Generation Fulfilment Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Russell Publishing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Russell Publishing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Russell Publishing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Russell Publishing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Generation Fulfilment Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Russell Publishing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Russell Publishing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Russell Publishing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Russell Publishing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Russell Publishing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Russell Publishing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
