At a Glance
- Tasks: Lead and execute innovative marketing strategies to boost audience growth and brand awareness.
- Company: Join Russell Publishing, a top multimedia company delivering impactful business content globally.
- Benefits: Enjoy hybrid working, pension contributions, free parking, and a supportive work environment.
- Why this job: Be part of a dynamic team that values innovation, personal growth, and diversity.
- Qualifications: 7+ years in senior marketing roles, with 5+ years in the media sector required.
- Other info: Applicants must have their own vehicle for commuting.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Performance Marketing will be responsible for developing and executing a comprehensive marketing strategy that delivers measurable growth in audience size, brand awareness, events attendance, and qualified leads.
We are looking for an inspiring marketing leader with strong commercial acumen to be responsible for driving audience growth, lead generation, and brand development. The Head of Performance Marketing will report to the Chief Operating Officer (COO) and work closely with the Senior Leadership Team. The role combines strategic leadership with hands-on ownership to develop and drive the overarching marketing strategy and ensure its successful implementation.
The successful applicant should have more than 7 years’ experience in marketing within a commercial environment with a proven track record of success and at least 5 years’ experience within the media sector.
The Role:
- Grow and enhance international brand reach, presence and engagement.
- Implement data-driven marketing strategies to achieve audience growth, lead generation, and brand development objectives.
- Conduct market research and surveys/persona work to gain a deeper understanding of our audience to enhance engagement metrics.
- Manage processes in Performance Marketing to drive best practice and innovative deployment of new systems.
- Develop testing and trialling marketing initiatives to achieve objectives and optimise budgets.
- Ensure marketing activities are aligned to assist in increasing ROI and facilitating revenue growth across all aspects of the portfolio.
- Support and facilitate new product development and launch to raise awareness, drive engagement and ROI.
- Ability to set, define, rollout and report on key metrics to track campaign performance for all activities.
- Be prepared to travel and work overseas for short periods of time.
- Setting strategic direction for the team, including OKRs & KPIs setting, execution, implement reporting, tracking/monitoring and continuous evolution of objectives.
- Management of relevant processes & systems for department and implementation of best practice.
Key Skills and Experience:
- A degree in Marketing or equivalent industry experience.
- 7+ years’ experience in a senior marketing role within a commercial environment.
- At least 5 years’ experience within the media sector.
- Experience across the full marketing mix (including all digital channels) and in directing and managing integrated marketing planning, execution and measurement.
- Experience in data driven marketing activities including lead generation and data integrations leading to actionable insights which will drive business performance.
- Experience of events marketing, membership models and strategies.
- Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
- Highly competent in all areas of digital marketing including social and content marketing.
- Leadership skills with the ability to motivate and empower.
- Excellent communication with both internal and external stakeholders in a professional manner to ensure that the highest standards are maintained.
Company Benefits:
- Hybrid working (2 days in the office).
- Pension contribution.
- Free car parking.
- Benefits platform with discounts, wellness and engagement tools.
- Christmas closure.
- Company events.
Due to the nature of our location, applicants will require their own vehicle to travel to work. If you would like to apply, please apply via LinkedIn or send your CV and salary expectations to Nicola Gilmore at careers@russellpublishing.com.
Russell Publishing is a leading multimedia company delivering business content, insights and events worldwide across 6 brands: New Food Magazine, European Pharmaceutical Review, Drug Target Review, Global Railway Review, and International Airport Review. We pride our business on putting our people first, enabling innovation within our service & product and continuous improvement – personally, professionally and across our services. Russell Publishing believes in equal opportunities, and we encourage inclusion and diversity.
Head of Performance Marketing (Brasted) employer: Russell Publishing
Contact Detail:
Russell Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing (Brasted)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the media sector. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in senior marketing roles. Attend relevant events or webinars to connect with potential colleagues and gain insights into what makes a successful Head of Performance Marketing.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've successfully implemented in previous roles. Being able to showcase your data-driven approach will demonstrate your capability to drive growth and optimise marketing strategies effectively.
✨Tip Number 4
Research Russell Publishing thoroughly, including their brands and recent projects. Tailoring your conversation to align with their goals and values will show your genuine interest in the company and how you can contribute to their success.
We think you need these skills to ace Head of Performance Marketing (Brasted)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in performance marketing, especially within the media sector. Focus on quantifiable achievements that demonstrate your ability to drive audience growth and lead generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your strategic vision. Mention specific examples of successful campaigns you've led and how they align with the goals of Russell Publishing.
Highlight Leadership Experience: Since the role requires strong leadership skills, emphasise your experience in managing teams and driving strategic initiatives. Provide examples of how you've motivated and empowered your team to achieve marketing objectives.
Showcase Data-Driven Success: Include details about your experience with data-driven marketing strategies. Discuss how you've used analytics to inform decisions and optimise campaigns, as this is crucial for the Head of Performance Marketing role.
How to prepare for a job interview at Russell Publishing
✨Showcase Your Strategic Vision
As the Head of Performance Marketing, you'll need to demonstrate your ability to develop and execute a comprehensive marketing strategy. Prepare to discuss specific examples of how you've successfully driven audience growth and lead generation in previous roles.
✨Highlight Data-Driven Success
This role requires a strong focus on data-driven marketing strategies. Be ready to share instances where you've used data analytics to inform your marketing decisions and how those decisions led to measurable growth.
✨Demonstrate Leadership Skills
You'll be setting strategic direction for a team, so it's crucial to showcase your leadership abilities. Prepare to discuss how you've motivated and empowered teams in the past, and how you plan to do the same in this role.
✨Understand the Media Sector
With at least 5 years of experience required in the media sector, make sure you can speak knowledgeably about current trends and challenges in the industry. This will show your potential employer that you're not just experienced, but also well-informed and ready to tackle the unique aspects of their business.