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- Tasks: Lead digital marketing strategies and optimise websites for maximum engagement and conversions.
- Company: Join Russell Publishing, a forward-thinking company focused on digital transformation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across multiple brands.
- Why this job: Make a real impact by transforming digital presence and driving membership growth.
- Qualifications: 5 years in digital marketing with strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Russell Publishing has an exciting new role for a Digital Marketing Manager to join the team and lead the transformation of our digital presence across all brands. The role will focus on optimizing our websites as high-conversion tools, driving new membership registrations, and managing all aspects of digital marketing, audience development and audience engagement. This is a strategic position, providing insights into digital user journeys to enhance engagement, conversion, and overall business growth.
Responsibilities
- Develop and execute digital marketing strategies across all Russell Publishing brands and all digital marketing channels including website, social media, digital display, SEO, SEM and PPC.
- Use digital strategies and tactics to increase web traffic and session duration.
- Transform websites into high-conversion platforms, optimising user experience and journey for maximum conversion and engagement.
- Drive new membership registrations through targeted campaigns, landing pages, and conversion-focused content.
- Oversee all digital marketing channels including email, social media, SEO/SEM, paid advertising, and marketing automation.
- Monitor and analyse digital performance metrics, using insights to refine strategies and optimise conversion.
- Collaborate with the content team and other departments to support content planning, engagement, and promotion.
- Creating and managing marketing campaign budgets.
- Forecasting digital growth metrics and setting targets.
- Collaborating with sales teams and the marketing delivery team to improve marketing results.
- Provide reports, intelligence and actionable insights on digital user behaviour, journey mapping, and audience engagement.
- Keep abreast of digital trends, tools, and best practices to maintain a competitive edge.
- Create and own digital marketing best practice guides and ensure the rest of the business adheres to these.
Qualifications
- 5 years’ experience in digital marketing, preferably in B2B publishing or media.
Required Skills
- Strong understanding of digital user journeys, conversion optimization, and analytics.
- Experience with website management and transformation projects aimed at driving conversions.
- Knowledge of SEO, SEM, email marketing, social media, and marketing automation platforms.
- Analytical mindset with ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
- Self-motivated, proactive, and able to manage multiple projects simultaneously.
- Experience working across multiple brands or industry sectors.
- Knowledge of membership-based business models.
- Familiarity with content management systems (CMS) and CRM platforms.
- Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
Russell Publishing is an equal opportunity employer. We encourage inclusion and diversity. Due to the nature of our location, applicants will require their own vehicle to travel to work.
Digital Marketing Manager in England employer: Russell Publishing
Contact Detail:
Russell Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can optimise their websites and drive engagement based on your insights into user journeys.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with digital strategies and conversion optimisation.
We think you need these skills to ace Digital Marketing Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital marketing, especially in B2B publishing or media, and showcase any successful projects that demonstrate your skills in conversion optimisation and user journey mapping.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Russell Publishing. Mention specific strategies you've implemented in the past that align with the responsibilities of this role, like driving membership registrations or optimising websites.
Showcase Your Analytical Skills: Since this role requires an analytical mindset, be sure to include examples of how you've used data to inform your marketing strategies. Talk about the metrics you’ve monitored and how you’ve refined your approach based on insights gained from digital performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at Russell Publishing
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO, SEM, and PPC. Be ready to discuss how you've used these strategies in past roles to drive conversions and engagement.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform your marketing strategies. Highlight specific metrics you've improved and how you translated insights into actionable plans. This will show that you can think critically about digital performance.
✨Demonstrate Your Project Management Prowess
Since this role involves managing multiple projects, be ready to talk about your experience juggling various tasks. Share how you prioritise work and ensure deadlines are met while maintaining quality.
✨Engage with the Company’s Brands
Before the interview, take some time to explore Russell Publishing's brands and their digital presence. Be prepared to share your thoughts on their current strategies and how you would enhance them. This shows genuine interest and initiative!