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- Tasks: Lead digital marketing strategies and optimise websites for maximum engagement and conversion.
- Company: Russell Publishing, a dynamic company with a focus on digital transformation.
- Benefits: Hybrid working, pension contributions, discounts, and professional development opportunities.
- Why this job: Join us to shape our digital presence and drive real impact across multiple brands.
- Qualifications: 5 years of digital marketing experience and strong analytical skills.
- Other info: Supportive environment with excellent career growth and flexibility.
The predicted salary is between 34000 - 45000 £ per year.
£40,000 – 45,000 per annum depending on experience
Location: Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week. Our office is in Brasted, Kent.
Summary: Russell Publishing has an exciting new role for a Digital Marketing Manager to join the team and lead the transformation of our digital presence across all brands. The role will focus on optimizing our websites as high-conversion tools, driving new membership registrations, and managing all aspects of digital marketing, audience development and audience engagement. This is a strategic position, providing insights into digital user journeys to enhance engagement, conversion, and overall business growth.
The ideal applicant will have 5 years of experience in Digital Marketing and driving conversion with digital marketing techniques.
Key Responsibilities:
- Develop and execute digital marketing strategies across all Russell Publishing brands and all digital marketing channels including website, social media, digital display, SEO, SEM and PPC.
- Use digital strategies and tactics to increase web traffic and session duration.
- Transform websites into high-conversion platforms, optimising user experience and journey for maximum conversion and engagement.
- Drive new membership registrations through targeted campaigns, landing pages, and conversion-focused content.
- Oversee all digital marketing channels including email, social media, SEO/SEM, paid advertising, and marketing automation.
- Monitor and analyse digital performance metrics, using insights to refine strategies and optimise conversion.
- Collaborate with the content team and other departments to support content planning, engagement, and promotion.
- Creating and managing marketing campaign budgets.
- Forecasting digital growth metrics and setting targets.
- Collaborating with sales teams and the marketing delivery team to improve marketing results.
- Provide reports, intelligence and actionable insights on digital user behaviour, journey mapping, and audience engagement.
- Keep abreast of digital trends, tools, and best practices to maintain a competitive edge.
- Create and own digital marketing best practice guides and ensure the rest of the business adheres to these.
Key Skills / Requirements:
- 5 years’ experience in digital marketing, preferably in B2B publishing or media.
- Strong understanding of digital user journeys, conversion optimization, and analytics.
- Experience with website management and transformation projects aimed at driving conversions.
- Knowledge of SEO, SEM, email marketing, social media, and marketing automation platforms.
- Analytical mindset with ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
- Self-motivated, proactive, and able to manage multiple projects simultaneously.
- Experience working across multiple brands or industry sectors.
- Knowledge of membership-based business models.
- Familiarity with content management systems (CMS) and CRM platforms.
- Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
Company Benefits:
- Hybrid working (2 days in the office)
- Pension contribution
- Free car parking
- Benefits platform with discounts, wellness and engagement tools
- Christmas closure
- Company events
Application: Due to the nature of our location, applicants will require their own vehicle to travel to work.
Digital Marketing Manager employer: Russell Publishing
Contact Detail:
Russell Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past digital marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Stay updated with industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining our team and makes it easier for us to find your application.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital marketing, especially focusing on conversion optimisation and user journeys. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive membership registrations. Be sure to mention any relevant projects you've led that showcase your strategic thinking.
Showcase Your Analytical Skills: Since this role involves monitoring and analysing digital performance metrics, make sure to include examples of how you've used data to refine strategies in your previous roles. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Russell Publishing
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest digital marketing trends and techniques. Be ready to discuss your experience with SEO, SEM, and PPC strategies, as well as how you've driven conversions in past roles. This will show that you're not just familiar with the concepts but have practical experience applying them.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of metrics you've monitored and how you've translated those insights into actionable plans. This will demonstrate your analytical mindset and ability to optimise performance.
✨Be Ready to Discuss User Journeys
Since the role focuses on enhancing digital user journeys, think about specific examples where you've improved user experience on websites. Be prepared to explain your approach to mapping user journeys and how it led to increased engagement and conversions.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams, especially in content planning and stakeholder management. Share examples of how you've successfully collaborated with sales or content teams to achieve marketing goals, as this is crucial for the role.