Social Media Manager

Location: Head Office, Kingly St, London

Workplace Type: Hybrid (2 Days WFH)

Contract: Full Time

About the Company

Russell & Bromley is the destination luxury fashion footwear & accessories brand for the everyday. A leading force in British fashion with over 40 stores operating across the UK and Ireland. Combining European craftsmanship with a British glint in the eye, Russell & Bromley offers iconic style and on-trend design that empowers people to feel exceptional every day. Founded in Lewes in 1880, borne from a love story between Albion Russell’s daughter, Elizabeth, and George Bromley — today the business remains family-owned, operated, and proudly independent.

The Russell & Bromley business is entering an exciting period of growth with Vision 2030, an ambitious five-year roadmap to fuel our future success, under the leadership of CEO Andrew Bromley. Strategic actions include a commitment to brand and product transformation, continued growth of our UK & IRE retail footprint, and accelerated international expansion. An exciting opportunity to join at a huge inflection point for the business, coinciding with the launch of our first seasonal collection with new Creative Director, Daniel Beardsworth-Shaw, and the relocation of our Global HQ to Kingly St. W1 in the heart of Soho, now home to our in-house design, creative, and product studios.

About the Role

We are seeking a talented Social Media Manager to lead the management of our organic social channels. This is a pivotal role in the roll-out of Russell & Bromley’s new creative direction, ensuring one clear brand vision across all platforms. Reporting to the Head of Creative, you will work closely with the Creative Director and wider teams to create a dynamic and culturally relevant organic social presence that is authentic to the brand. From strategic content planning to on-set social capture, you will be hands-on in every aspect of bringing the brand to life across social media.

Key Responsibilities:

• Working with the creative team to map out the social content for the shoot and work closely with the head of creative to storyboard the social videos for the shoot ensuring they reflect the brand and the campaign concept.
• Alongside the creative team run the social capture on set during the campaign shoot.
• Responsible for all reactive social content and able to capture, edit and present for approval within a timely manner.
• Collaborating with the press team, social contact creators and influencers to ensure alignment with the brand direction.
• Working closely with marketing to provide social support for all OOH campaigns, press events, dinners, and store events.
• In partnership with the Press team, work on a content creator strategy.
• Building a community outreach program alongside the press team as well as responding to comments on the platform where needed.
• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning.
• Working with the customer service team to ensure replies to all customer outreach across the channel.
• Track social trends and present new ideas weekly on how to remain socially relevant.
• Track and provide a monthly report on social performance to present to the creative director and other directors when needed.
• Create digestible social reports for the weekly trade and share with the wider business where needed.

About You

• 4+ years’ experience managing social media within a premium or luxury fashion brand (in-house or agency); 6+ years preferred.
• Highly proficient in Adobe Creative Suite and content creation tools.
• Strong strategic thinker with exceptional organisational and project management skills.
• Confident capturing, editing, and presenting social-first content across multiple platforms.
• Excellent communicator with experience working cross-functionally with creative, marketing, and retail teams.
• Highly creative with a strong commercial mindset.
• A deep understanding of the social media landscape, emerging trends, and cultural moments.
• Willingness to travel for shoots (domestic and international) and work flexibly, including occasional weekends.

Due to the high volume of applications, we regret that we will only be able to contact successful candidates within two weeks.