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- Tasks: Lead and execute a dynamic CRM strategy to boost customer engagement and loyalty.
- Company: Join Russell & Bromley, a luxury fashion brand with a rich heritage and exciting growth plans.
- Benefits: Enjoy hybrid working, a vibrant office in Soho, and the chance to shape a brand's future.
- Why this job: Be part of a transformative journey in a family-owned business with a focus on creativity and innovation.
- Qualifications: 4+ years in CRM, ideally within fashion; strong analytical skills and a passion for customer insights.
- Other info: Work closely with cross-functional teams and manage a Data Analyst to drive impactful campaigns.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Direct message the job poster from Russell & Bromley
Talent Acquisition Partner at Russell & Bromley Ltd
Location | Head Office, Kingly St, London
Workplace Type | Hybrid (2 Days WFH)
Contract | Full Time
We’re looking for a CRM Manager to lead and deliver a best-in-class CRM strategy for Russell & Bromley. In this role, you will be responsible for driving customer acquisition, improving retention, and fostering long-term customer advocacy. Working closely with the Head of Marketing, you will leverage customer insights and CRM expertise to create an omni-channel strategy that spans across all touchpoints. This is an exciting opportunity to play a key role in driving engagement, loyalty, and revenue growth.
About the Company
Russell & Bromley is the destination luxury fashion footwear & accessories brand for the everyday. A leading force in British fashion with over 40 stores operating across the UK and Ireland.
Combining European craftsmanship with a British glint in the eye, Russell & Bromley offers iconic style and on-trend design that empowers people to feel exceptional every day.
Founded in Lewes in 1880, borne from a love story between Albion Russell’s daughter, Elizabeth, and George Bromley, today the business remains family-owned, operated, and proudly independent.
The Russell & Bromley business is entering an exciting period of growth with Vision 2030, an ambitious five-year roadmap to fuel our future success, under the leadership of CEO Andrew Bromley. Strategic actions include a commitment to brand and product transformation, continued growth of our UK & IRE retail footprint, and accelerated international expansion. This is an exciting opportunity to join us at a key inflection point in the business, coinciding with the launch of our first seasonal collection with new Creative Director, Daniel Beardsworth-Shaw, and the relocation of our Global HQ to Kingly St. W1 in the heart of Soho. This will now be home to our in-house design, creative, and product studios. Do you want to be part of our next chapter?
About the Role
- Own and execute the cross-channel CRM strategy, including measurement and reporting. Deliver targeted CRM campaigns (currently email-first) to drive customer success.
- Collaborate with cross-functional teams (marketing, e-commerce, retail, IT) to develop and implement CRM campaigns that support business goals from acquisition to loyalty.
- Work with platforms such as Emarsys, SAP, D365, Wunderkind, and GA to track data and inform decisions across all stages of the customer journey.
- Be the authority on customer and engagement health, providing ongoing insights and performance updates to the business.
- Full accountability for Russell & Bromley’s email channel, including strategic planning, segmentation, deployment, and performance measurement. Supported by digital marketing and content teams to design, build, and deploy weekly emails.
- Manage and monitor the Russell & Bromley loyalty program in partnership with the Head of Marketing.
- Direct line management of a Data Analyst.
- Forge a culture of customer-centricity, educating and informing business functions to drive strategic decisions.
- Direct management of 2 agencies, and collaborate with our media agency
About You
- Minimum of 4 years’ experience in CRM, ideally in a fashion/retail business.
- Proven experience with CRM campaign management and optimization.
- Strong track record with CRM software and analytics.
- Expertise in customer data & analytics with the ability to translate insights into actionable business decisions.
- Commercial and trade-focused mindset.
- Excellent communication skills with the ability to influence and inform key stakeholder decisions.
- Highly organized with the ability to balance day-to-day operations with long-term strategic projects.
- Experience with working with internal data servers (such as D365) and external CRM platforms (Emarsys, Wunderkind).
- Operational understanding of web platforms (Oracle/Salesforce/Shopify).
Due to the high volume of applications, we regret that we will only be able to contact successful candidates within two weeks.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Information Technology, Art/Creative, and Analyst
-
Industries
Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Retail
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CRM Manager employer: Russell & Bromley
Contact Detail:
Russell & Bromley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with Russell & Bromley's brand values and their Vision 2030 roadmap. Understanding their commitment to customer-centricity and brand transformation will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Network with current or former employees of Russell & Bromley on platforms like LinkedIn. Engaging in conversations about their CRM strategies and company culture can provide valuable insights that you can reference in your interactions with the hiring team.
✨Tip Number 3
Prepare to discuss specific CRM tools and platforms mentioned in the job description, such as Emarsys and D365. Demonstrating your hands-on experience with these systems will show that you're ready to hit the ground running.
✨Tip Number 4
Think about innovative CRM campaigns you've executed in the past and be ready to share these examples. Highlighting your ability to drive customer engagement and retention through creative strategies will set you apart from other candidates.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, particularly in the fashion or retail sector. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer relationship management and how it aligns with Russell & Bromley's vision. Mention your familiarity with the tools they use, like Emarsys and D365, and how you can leverage them to drive customer engagement.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform CRM strategies. Discuss any specific metrics you've improved through your initiatives, such as customer retention rates or campaign performance.
Highlight Collaboration Experience: The job involves working closely with various teams. Share instances where you've successfully collaborated with marketing, e-commerce, or IT teams to achieve common goals. This will show your ability to work cross-functionally, which is crucial for this role.
How to prepare for a job interview at Russell & Bromley
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, such as Emarsys and D365. Be prepared to discuss your experience with these tools and how you've used them to drive customer engagement and retention.
✨Showcase Your Campaign Success
Prepare specific examples of successful CRM campaigns you've managed in the past. Highlight the strategies you employed, the results achieved, and how they align with the goals of Russell & Bromley.
✨Understand Customer-Centricity
Demonstrate your understanding of customer-centric strategies. Be ready to discuss how you've fostered a culture of customer advocacy in previous roles and how you plan to do the same at Russell & Bromley.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly. Prepare to explain complex data insights in a way that is easily understandable to stakeholders who may not have a technical background.