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- Tasks: Lead and execute a cutting-edge CRM strategy for a luxury fashion brand.
- Company: Join Russell & Bromley, a top British fashion destination with over 40 stores.
- Benefits: Enjoy hybrid working, creative environment, and opportunities for growth.
- Why this job: Be part of an exciting transformation with a new Creative Director and global HQ relocation.
- Qualifications: 4+ years in CRM, preferably in fashion; strong analytical skills required.
- Other info: Manage a Data Analyst and collaborate with agencies to enhance customer engagement.
The predicted salary is between 36000 - 60000 £ per year.
Location: Head Office, Kingly St, London
Workplace Type: Hybrid (2 Days WFH)
Contract: Full Time
We’re looking for a CRM Manager to lead and deliver a best-in-class CRM strategy for Russell & Bromley. Working closely with the Head of Marketing, you will leverage customer insights and CRM expertise to create an omni-channel strategy that spans across all touchpoints. Russell & Bromley is the destination luxury fashion footwear & accessories brand for the everyday. A leading force in British fashion with over 40 stores operating across the UK and Ireland.
Combining European craftsmanship with a British glint in the eye, Russell & Bromley offers iconic style and on-trend design that empowers people to feel exceptional every day. Strategic actions include a commitment to brand and product transformation, continued growth of our UK & IRE retail footprint, and accelerated international expansion. This is an exciting opportunity to join us at a key inflection point in the business, coinciding with the launch of our first seasonal collection with new Creative Director, Daniel Beardsworth-Shaw, and the relocation of our Global HQ to Kingly St. This will now be home to our in-house design, creative, and product studios.
Key Responsibilities:
- Own and execute the cross-channel CRM strategy, including measurement and reporting.
- Deliver targeted CRM campaigns (currently email-first) to drive customer success.
- Collaborate with cross-functional teams (marketing, e-commerce, retail, IT) to develop and implement CRM campaigns that support business goals from acquisition to loyalty.
- Work with platforms such as Emarsys, SAP, D365, Wunderkind, and GA to track data and inform decisions across all stages of the customer journey.
- Be the authority on customer and engagement health, providing ongoing insights and performance updates to the business.
- Full accountability for Russell & Bromley’s email channel, including strategic planning, segmentation, deployment, and performance measurement.
- Manage and monitor the Russell & Bromley loyalty program in partnership with the Head of Marketing.
- Direct line management of a Data Analyst.
- Direct management of 2 agencies, and collaborate with our media agency.
Requirements:
- Minimum of 4 years’ experience in CRM, ideally in a fashion/retail business.
- Proven experience with CRM campaign management and optimization.
- Strong track record with CRM software and analytics.
- Expertise in customer data & analytics with the ability to translate insights into actionable business decisions.
- Commercial and trade-focused mindset.
- Highly organized with the ability to balance day-to-day operations with long-term strategic projects.
- Experience with working with internal data servers (such as D365) and external CRM platforms (Emarsys, Wunderkind).
- Operational understanding of web platforms (Oracle/Salesforce/Shopify).
Contact Detail:
Russell & Bromley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Fashion (Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM within the fashion industry. Understanding how luxury brands like Russell & Bromley engage their customers can give you an edge in interviews and discussions.
✨Tip Number 2
Network with professionals in the fashion and retail sectors, especially those who have experience in CRM. Attend industry events or join relevant online forums to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Gain hands-on experience with the CRM platforms mentioned in the job description, such as Emarsys and D365. Familiarity with these tools will not only boost your confidence but also demonstrate your commitment to the role.
✨Tip Number 4
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Highlight your ability to analyse data and translate insights into actionable strategies, as this is crucial for the role at Russell & Bromley.
We think you need these skills to ace CRM Executive - Fashion (Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, particularly within the fashion or retail sector. Emphasise your achievements in campaign management and optimisation, as well as your familiarity with CRM software and analytics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and how your skills align with Russell & Bromley's goals. Mention specific examples of successful CRM strategies you've implemented and how they drove customer engagement.
Showcase Your Analytical Skills: Since the role requires expertise in customer data and analytics, include examples of how you've used data to inform business decisions. Highlight any experience you have with platforms like Emarsys, SAP, or D365.
Highlight Collaboration Experience: The job involves working closely with cross-functional teams. Be sure to mention any past experiences where you've successfully collaborated with marketing, e-commerce, or IT teams to achieve common goals.
How to prepare for a job interview at Russell & Bromley
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, such as Emarsys and D365. Be prepared to discuss your experience with these tools and how you've used them to drive customer engagement and campaign success.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed CRM strategies in previous roles. Highlight your ability to leverage customer insights to create effective omni-channel campaigns that align with business goals.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, think of instances where you've successfully collaborated with marketing, e-commerce, or IT teams. Be ready to explain how you can foster teamwork to achieve CRM objectives.
✨Be Data-Driven
Emphasise your expertise in customer data and analytics. Prepare to discuss how you've translated data insights into actionable strategies that improved customer engagement and loyalty, showcasing your commercial mindset.
