This is a hybrid role with a minimum of three days in the office per week.
At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.
We’re looking for a eCommerce Merchandising Executive to join us on that journey. This role is about more than just day-to-day responsibilities, it’s about shaping how we inspire our customers, support our stores, and grow our community of adventurers.
We’ve officially made the move to our new office in the heart of Swindon and couldn’t be more excited. Our brand-newsustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.
About us
We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.
At our head office, every role helps make those adventures possible. Whether it’s shaping our systems, supporting our teams or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.
We’re part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.
Whether it’s your first step or your next move, you’ll find opportunities to learn, grow, and be part of something bigger.
What you’ll be doing
You'll support the delivery of the online trading strategy, helping to maximise sales, improve product visibility, and enhance the customer experience. Working closely with teams across eCommerce, Marketing, Buying, and IT, you'll use data and insights to optimise website performance and drive commercial growth.
- Support the execution of online trading plans, promotions, and product launches across the website.
- Monitor sales and performance KPIs, identifying opportunities to improve conversion, average order value, and revenue.
- Collaborate with Marketing and Content teams to ensure campaigns and promotions are accurately presented online.
- Work with CRO specialists to test and optimise key customer journeys and website performance.
- Take ownership of selected product categories, driving visibility, assortment, and sales performance.
- Analyse category and brand performance, highlighting risks, opportunities, and recommendations for improvement.
- Optimise search, product merchandising, recommendations, and navigation to enhance product discoverability.
- Build strong relationships across Buying, Merchandising, Marketing, IT, PIM, and eCommerce teams, while supporting the wider merchandising function when needed.
We’re looking for someone who
- Has experience in eCommerce trading, online merchandising, retail analysis, or a similar commercial role.
- Demonstrates strong analytical and numerical skills, with the ability to turn data into actionable insights.
- Understands how site navigation, filtering, and search influence customer behaviour and purchasing decisions.
- Has excellent Excel skills and experience using web analytics tools such as Google Analytics or Adobe Analytics.
- Possesses strong commercial awareness and can identify and prioritise opportunities to improve performance.
- Can effectively manage multiple priorities, work to tight deadlines, and deliver results under pressure.
- Is a confident communicator who builds positive relationships and collaborates effectively with stakeholders at all levels.
- Is customer-focused, detail-oriented, self-motivated, and passionate about eCommerce, with an interest in outdoor and sports retail being an advantage.
What you’ll get from us
Joining our team means more than just getting paid a salary, it’s about being part of a workplace that values you, your growth and your wellbeing.
You’ll enjoy:
- Starting salary of £28000 - £30000 with a yearly bonus of up to £1,530.00
- Hybrid working options to support your work-life balance
- Holiday Buying Scheme - contract dependant
- Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
- Volunteer day with a charity of your choice
- 33 days holiday allowing you to recharge and explore the outdoors
- Staff discounts of 40-60% across our full range of outdoor brands
- Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub
Everyone’s welcome
We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.
We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We’re looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.
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eCommerce Merchandising Executive in Swindon employer: Rushden Lakes
At Bill's, we prioritise the happiness of both our guests and our team members, fostering a supportive and celebratory work culture. With competitive salaries, enhanced holiday benefits, and a strong focus on career progression, we empower our staff to grow within the company, as evidenced by our numerous internal promotions. Join us in creating memorable experiences while enjoying exceptional training and development opportunities in a vibrant hospitality environment.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Merchandising Executive in Swindon
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Rushden Lakes are looking for when hiring for a eCommerce Merchandising Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Rushden Lakes for the eCommerce Merchandising Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Rushden Lakes as a eCommerce Merchandising Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Rushden Lakes’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a eCommerce Merchandising Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Rushden Lakes, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Rushden Lakes's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Rushden Lakes. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Rushden Lakes
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Rushden Lakes uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Rushden Lakes. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
