At a Glance
- Tasks: Create engaging content and manage marketing campaigns across social media platforms.
- Company: Join Runwood Homes, a leading provider of residential care services.
- Benefits: Enjoy 28 days holiday, pension scheme, discounts, and career progression opportunities.
- Other info: Full office-based role with ongoing training and development.
- Why this job: Be part of a creative team making a real impact in the care sector.
- Qualifications: Experience in marketing and social media management; creativity is a must!
The predicted salary is between 30000 - 32000 £ per year.
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About the role: We are seeking a creative and passionate Marketing Executive to join us here at Runwood Homes. Our Marketing Executives create high-quality content for our homes across the group, developing, implementing and overseeing marketing campaigns across multiple channels. A key part of this Marketing Executive role involves creating engaging press releases to promote the group's projects, events and successes. You will be responsible for creating engaging social media posts across a range of platforms, including Facebook, LinkedIn and TikTok. As a Marketing Executive for Runwood Homes, you will be required to manage and optimise digital marketing efforts, and conduct market research to identify trends, target audiences and competitive insights. This role is fully office-based.
Benefits of working with Runwood Homes:
- 28 days Paid Holiday
- Pension Scheme
- Blue Light Card and access to various other discounts on travel, restaurants, days out and leisure
- Employee Assistance Scheme that is also available to immediate family members
- Comprehensive induction and ongoing, paid training
- Free DBS Check and uniform
- Opportunities to progress your career within the company
- Free, on-site parking
About you: The successful Marketing Executive will have proven experience within a marketing role, with a track record of managing successful social media accounts. You will have a creative mindset with excellent attention to detail. Previous experience using tools including Canva and Photoshop is advantageous, as well as a strong understanding of digital marketing tools and platforms. We require our Marketing Executives to have excellent written and communication skills, and a strong ability to manage multiple projects in a fast-paced environment is essential. A degree in Marketing or other related fields is advantageous.
About Runwood Homes: Established in 1987, Runwood Homes is a leading provider of residential care, dementia care, and nursing care services, with a portfolio of over 59 homes across the UK. Our commitment to delivering personalised care is at the core of our mission, as we strive to celebrate the lives of each and every one of our residents. At Runwood Homes, we prioritise the professional development of our staff by investing in comprehensive internal, external, and e-training programs at all levels. This dedication to continuous learning and growth ensures that our team is equipped to provide the highest quality of care to our residents. As we look towards the future, our reputation for delivering innovative care for individuals living with dementia continues to flourish. We are dedicated to pushing the boundaries of care excellence and setting new standards in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Runwood Care Homes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Runwood Care Homes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Runwood Care Homes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Runwood Care Homes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Runwood Care Homes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Runwood Care Homes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Runwood Care Homes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Runwood Care Homes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Runwood Care Homes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Runwood Care Homes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
