At a Glance
- Tasks: Lead creator partnerships and drive revenue through innovative marketing strategies.
- Company: Fast-growing, founder-led consumer business focused on social media.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a creative team that values innovation and collaboration.
- Why this job: Shape the future of influencer marketing and make a real impact in the creator economy.
- Qualifications: Experience in managing partnerships and a strong understanding of TikTok Shop.
The predicted salary is between 54000 - 66000 £ per year.
- Head of Creator Partnerships - Tik Tok
- Central London | Full time | Office Based
- The Company
Join a rapidly expanding, founder led consumer business that creates highly shareable products for a global audience.
Social media sits at the heart of its growth strategy, and the team combines creative thinking, commercial pace and a strong test and learn culture.
The Opportunity
This role will lead the partner marketing function, using creators, affiliates and wider platform partnerships to build demand and generate measurable revenue.
You will shape how the business acquires, develops and retains partners for Tik Tok Shop, while ensuring performance insight is translated into clear action across the wider marketing team.
Key Responsibilities
- Lead a small team of Marketing Associates and external contractors, taking overall responsibility for content view targets and the commercial return they produce.
- Develop and grow affiliate activity across Tik Tok, Instagram, Facebook, Snapchat and You Tube.
- Own creator, influencer and ambassador partnerships from initial outreach and onboarding through to retention, performance management and long term relationship development.
- Create effective systems for product seeding, sampling and partner outreach.
- Test new partnership structures and monetisation opportunities, using the results to improve the overall partner model.
- Build practical processes, playbooks and reporting frameworks that allow partner marketing activity to scale consistently.
- Take full responsibility for recruitment, coaching, development and performance management as the team grows across multiple regions.
About You
- You understand Tik Tok Shop from direct, hands on experience and have successfully grown an affiliate, influencer or creator partnership programme, ideally across more than one market.
- You bring strong commercial judgement and are confident taking ownership of performance, identifying underlying issues and deciding what action is required.
- You have previously managed and developed a team within a growth focused environment.
- You are comfortable working at pace in social commerce, influencer marketing or the creator economy, where priorities and platform opportunities can change quickly.
- You work well across functions and can turn partner data and feedback into useful recommendations for colleagues throughout the business.
Head of Creator Partnerships in London employer: Running Point Recruitment
Join a forward-thinking Devon-based ecommerce business that prioritises innovation and employee growth. As an AI and Business Transformation Lead, you'll thrive in a collaborative work culture that values your insights and fosters professional development through hands-on projects and training opportunities. With a hybrid working model and a focus on meaningful AI initiatives, this role offers the chance to make a significant impact while enjoying the beautiful surroundings of Newton Abbot.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Creator Partnerships in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Running Point Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Running Point Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Running Point Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Running Point Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Creator Partnerships in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Running Point Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Running Point Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Running Point Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Running Point Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Running Point Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Running Point Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
