At a Glance
- Tasks: Lead and manage e-commerce strategy, driving online sales and enhancing customer experience.
- Company: Dynamic brand with a focus on innovation and growth in the e-commerce space.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Join a collaborative team dedicated to driving innovation and customer engagement.
- Why this job: Be at the forefront of e-commerce, shaping strategies that impact global markets.
- Qualifications: Proven e-commerce leadership experience and expertise in digital marketing channels.
The predicted salary is between 70000 - 90000 £ per year.
The Head of E-commerce is responsible for leading and managing the e-commerce strategy and operations within the UK market, while holding global ownership for the global D2C platform and infrastructure. In addition, responsibility for how we continue to grow the marketplace channel, which includes Amazon and other current and potential marketplaces.
This role ensures the success of the UK e-commerce business, driving online sales and enhancing the customer experience. Additionally, the role involves collaboration with global counterparts to ensure a consistent and scalable platform across all regions.
Key Responsibilities:- Develop and execute the company’s digital strategy across D2C and marketplace platforms, with a focus on scaling existing sites, rolling out to additional markets or launching new sites.
- Accountable for the profitable delivery of Revenue, Traffic, Conversion, and AOV from all UK & EU D2C sites in line with company targets.
- Enhance the user experience on the websites for our portfolio of brands and marketplace platforms by improving SEO and UX/UI, site speed, mobile optimisation, and localised content.
- Utilise data and analytics to drive performance, optimise traffic, increase conversion rates, and improve customer retention across all regions.
- Partner with the marketing team to drive traffic and sales through performance marketing strategies such as PPC, email marketing and social media, ensuring efforts are aligned with market specific goals.
- Work closely with other departments, including marketing, product management, and supply chain, to ensure smooth execution of product launches and digital marketing strategies for successful product launches, brand awareness and driving sales.
- Driving the UK marketplace strategy and proposition by developing market knowledge, product ranging, pricing, user experience.
- Lead and develop a high-performing ecommerce team, ensuring the structure and talent are in place to support business growth across all online channels.
- Lead, coach, and develop a high-performing cross-functional e-commerce team across trading, merchandising, digital marketing, CRM, content, analytics, and customer experience.
- Set clear objectives, KPIs, and performance expectations, conducting regular reviews and supporting continuous professional development.
- Recruit, retain, and develop talent, building scalable team structures aligned with business growth objectives.
- Mentor team members, understanding capability and implementing succession planning across the function.
- Promote a collaborative, customer-centric, and data-driven culture that encourages innovation, accountability, and continuous improvement.
- Partner with senior stakeholders to align team priorities with commercial goals and overall business strategy.
- Manage agency and external partner relationships, ensuring effective delivery against agreed objectives, budgets, and timelines.
- Drive employee engagement and organisational effectiveness through strong communication, coaching, and change leadership.
- Oversee resource planning, workload prioritisation, and capability development to support business performance and growth.
- Demonstrate strong communication and stakeholder management skills, effectively influencing, engaging, and aligning teams at all levels of the organisation to deliver strategic and commercial objectives.
- Proven experience in a senior ecommerce leadership role, preferably in consumer goods.
- Demonstrated success in scaling D2C revenues and launching global markets.
- Strong expertise in digital marketing channels, including PPC, social media, SEO, and email.
- Hands-on experience with ecommerce platforms like Shopify Plus and analytics tools such as Google Analytics.
- Advanced Understanding of Consumer Trends and Technological Innovations.
- Demonstrated expertise in the latest consumer trends, with a strong grasp of emerging technologies and their application in ecommerce to maintain a competitive edge.
- Proven ability to develop enhanced online shopping experiences.
- Skilled in creating innovative online shopping solutions, including advanced product visualisations, seamless mobile interfaces and enhanced shopping platforms aimed at improving customer engagement and driving online sales.
- Expertise in managing third-party marketplaces such as Amazon, eBay, and other channels such as TikTok.
- Inspirational leader with exceptional communication skills and stakeholder influence.
Head of Ecommerce in Liverpool employer: Running Point Recruitment
As a leading employer in the e-commerce sector, we offer an exciting opportunity for the Head of E-commerce to shape our digital strategy and drive growth within a dynamic and collaborative environment. Our hybrid work model promotes flexibility, while our commitment to employee development ensures that you will have access to continuous learning and career advancement opportunities. Join us in Farnborough, where innovation meets a customer-centric culture, and be part of a team that values creativity and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce in Liverpool
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Running Point Recruitment are looking for when hiring for a Head of Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Running Point Recruitment for the Head of Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Running Point Recruitment as a Head of Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Running Point Recruitment’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce.
We think you need these skills to ace Head of Ecommerce in Liverpool
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Running Point Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Running Point Recruitment's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Running Point Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Running Point Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Running Point Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Running Point Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
