Content Optimisation Manager in Cambridge

We are looking for an Amazon Content Optimisation Manager to take ownership of how products are presented, explained and optimised across the Amazon marketplace. This is a specialist Amazon content role focused on improving the quality, clarity and commercial performance across product listings, A+ content and brand store. The role is not responsible for stock management, marketplace operations, PPC, pricing or day‑to‑day account trading. Instead, the focus is on making sure our Amazon content works harder to drive click‑through, conversion and customer understanding.

Amazon is a major sales channel for the business, but there is significant opportunity to improve performance by strengthening product pages, sharpening messaging, improving creative assets and ensuring every product is clearly positioned against the competition. The right person will understand how customers shop on Amazon and how content influences buying decisions. They will be confident reviewing product detail pages, analysing performance data, assessing competitor listings and identifying where improvements are needed across titles, bullet points, product descriptions, image stacks, A+ content and brand store pages.

This role requires someone who can combine commercial thinking with a strong eye for content, creative and brand presentation. You will work closely with internal creative, brand, product and eCommerce teams to turn data, customer insight and competitor learnings into clear content recommendations and creative briefs. The aim is simple: to make our Amazon presence clearer, more compelling, more differentiated and more effective at converting customers.

• Own the optimisation of Amazon product content across product listings, A+ content and brand store pages.
• Review and improve Amazon product detail pages, including titles, bullet points, descriptions, image stacks, infographics, lifestyle imagery and A+ modules.
• Improve the commercial effectiveness of Amazon content, with a focus on click‑through rate, conversion rate, customer understanding and product differentiation.
• Use Amazon performance data to identify where listings are underperforming and where content improvements are required.
• Analyse key data points including traffic, click‑through rate, conversion rate, sales performance, customer reviews, Q&A, search visibility and competitor activity.
• Conduct regular competitor analysis to understand how similar products are positioned, messaged, priced, reviewed and visually presented on Amazon.
• Identify opportunities to differentiate products more clearly through benefit‑led messaging, stronger imagery, improved copy and clearer product storytelling.
• Work closely with creative, design, brand and marketing teams to brief new and improved Amazon assets, including image stacks, infographics, lifestyle content, A+ content and brand store updates.
• Ensure all Amazon content communicates the right product benefits, features, tone of voice and brand positioning.
• Analyse customer reviews, questions and feedback to identify common objections, points of confusion and missing information that can be addressed through better content.
• Support new product launches by defining Amazon content requirements, product messaging, image priorities, A+ content structure and brand store placement.
• Lead ongoing content testing and optimisation across listings, imagery, copy and A+ content where appropriate.
• Create a clear feedback loop between Amazon content performance, customer insight, competitor activity and creative output.
• Ensure all Amazon product content is accurate, compliant, brand‑appropriate and optimised for conversion.
• Maintain consistency across the Amazon brand store, ensuring pages are up to date, commercially focused and aligned with the wider brand strategy.

• Strong understanding of Amazon product detail pages and how content impacts click‑through, conversion and customer confidence.
• Experience improving Amazon listings, A+ content, image stacks, product copy and brand store pages.
• Ability to review Amazon content commercially and identify what needs to change to improve performance.
• Comfortable using data, customer feedback and competitor analysis to make content recommendations.
• Strong understanding of product positioning, benefit‑led messaging, visual hierarchy and customer decision making.
• A good eye for imagery, copy, brand tone and product storytelling.
• Confident briefing creative teams and giving clear direction on what assets are needed and why.
• Able to balance Amazon best practice with brand consistency and commercial priorities.
• Strong attention to detail and a practical, action‑focused mindset.

• Strong understanding of Amazon and online retail.
• Experience analysing performance data and identifying opportunities for improvement.
• Experience briefing or directing creative work.
• Understands that Amazon content has to do more than look good. It needs to help customers understand the product quickly, trust the brand and feel confident enough to buy.
• Able to look at an Amazon product page and clearly identify what is working, what is missing and what needs to be improved.
• Naturally ask: Why is the click‑through rate low? Is the main image strong enough? Are the key benefits clear enough? Does the image stack answer the customer’s questions? Is the A+ content helping customers make a buying decision? Are competitors explaining their products more clearly?

This role would suit someone who combines Amazon content experience with commercial judgement, creative awareness and a strong understanding of how customers shop online.