Senior Performance Marketing Manager, Mobile Apps

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you’re improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join.

What You’ll Be Doing

• We’re hiring a Performance Marketing Manager to support on paid social and emerging channels. You’ll own strategy, execution, and optimisation across platforms, working closely with our in-house creative team to unlock rapid, scalable growth.
• The ideal candidate will bring deep mobile app experience, ideally from a subscription-based business, with a strong track record of driving results through paid social.
• With significant budgets, dedicated creative support, and a fast-moving team, you’ll be expected to move quickly, test aggressively, and stabilise performance against strict CAC targets.
• As we grow, you’ll also have the opportunity to expand into emerging paid channels such as Reddit and Spotify.
• Ownership of performance platforms (e.g., Meta, TikTok, emerging channels) to plan and execute campaigns across the funnel (prospecting, retargeting).
• Collaborate with our creative team to ideate, brief, and analyse ad creatives.
• Build and manage a performance testing roadmap (hooks, formats, targeting, landing pages).
• Monitor and optimise towards CAC/LTV goals on a weekly, monthly and quarterly basis.
• Troubleshoot signal issues and attribution gaps (Pixels, AppsFlyer, S2S, SKAN).
• Enhance measurement frameworks and support incrementality testing.
• Suggest opportunities for new automation strategies.
• Report on performance and share learnings across Growth and Product teams.

What You’ll Bring To The Team

• 3-5 years of hands-on experience managing paid social channels for a mobile subscription app or performance-driven business.
• Experience managing seven-figure monthly budgets at target CACs.
• Experience with value optimisation with a target ROAS.
• Strong understanding of incrementality measurement (conversion lift).
• Expert in the Meta and TikTok ads ecosystems (AEO, AEM, Advantage+, CBO, ADC, Smart+).
• Familiar with Meta iOS, Android, Web and Web2App campaigns.
• Proficiency with AppsFlyer (or another MMP).
• Analytical mindset with a strong focus on CAC, ROAS, LTV, and subscriber growth.
• Comfortable working in a fast-paced, growth-focused environment.

Bonus points if you:

• Love seeing their optimisations pay off and watching their campaigns grow in efficiency & scale.
• Love experimenting with ad copy, landing pages, bid strategies and creative assets.
• Use data to uncover insights, optimise campaigns, and refine strategies.
• Have worked with predictive LTV to understand the true value of your campaigns.
• Have experience collaborating with cross-functional teams: creative, product or engineering.
• Have some familiarity with Smartly or other automation tools.

Salary and Benefits

We’re offering a salary of £55,000-£60,000 per year, depending on experience, plus participation in Strava's long-term incentive (stock) programs. Overview of our benefits is below:

• Flexible working – we typically spend 3 days a week together in our Vauxhall office.
• 25 days holiday, plus bank holidays (which you can take whenever suits you).
• Runna x Strava subscriptions for you and 3 of your friends.
• Headspace membership.
• Money every year to spend on gear, events and the gym!
• Private health insurance with Bupa and workplace pension scheme.
• Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress.
• Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population.

Our Interview Process

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

• Screening call with Jake/Josh, Talent Associate (25 minutes video call).
• Intro call with Andy, Performance Marketing Lead (25 minutes video call).
• Take Home Task.
• Task Follow-up and Technical Interview with Laura, Head of Performance Marketing, and Andy (50 minutes video call).
• Office visit (in-person chat with Miranda, Director of Growth and the rest of the team).

Please let us know if there’s anything we can do to better accommodate you throughout the interview process.