- Reporting to the Head of Growth, you'll be focused on optimising web experiences to drive growth across key touchpoints
- Your role will involve managing the Runna website, driving SEO efforts, and optimising web-to-app flows
- Overseeing Runna Website: including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation
- Working closely with engineering and design teams to ensure high quality delivery against the roadmap
- Conversion rate optimisation: constant & iterative multivariate testing using web experimentation tools like VWO and Statsig
- Taking ownership of Runna's landing page strategy for acquisition channels including performance marketing, partnerships & ambassadors
- Managing web conversion tracking, including web-to-app flows, ensuring data visibility and informed decision-making across the team
- Managing the web-to-app flow, ensuring a seamless transition and optimising for conversions
- Collaborating with product and engineering teams and performance marketing team to implement improvements based on user data and campaign insights
- Measuring and reporting on Runna's SEO performance
- Implementing Runna's SEO strategy
- Taking ownership of programmatic SEO efforts
- Staying on top of technical SEO performance and continuously looking for opportunities to maximise organic acquisition via web
Benefits
- Own a part of Runna: We want you to own a part of the company you're building. Everyone who joins Runna receives a generous stock options package
- Grow with us: As one of our early hires, you'll have a unique opportunity to shape and influence Runna's product and culture from the beginning
- Learn and develop: We work with all of the latest tools and technologies so you can learn at the cutting edge of product development
- Team socials: We're a friendly bunch and like to make work-like fun, whether that's lunches and dinners or our bi-weekly team run
- Paid vacation: We want people to take time off to rest and rejuvenate. Runna offers 25 vacation days + bank holidays
- Tools: You'll receive all new equipment including a laptop, running watch of your choice, and anything else you need to do your best work
- Get paid to Run(na): We have a dedicated hour block each week where you'll get paid to run! Whether you want to build up to your first 5k or do that tough intervals sessions it's up to you!
- Enhanced family care: 3 months fully paid when you welcome a new Runna into the family, as well as fertility support & a host of other benefits
If you're a data-driven problem-solver passionate about experimentation and optimisation, this role is for you!Collaborating & Communicating - you love working with multiple teams and stakeholders; and you're just as comfortable collaborating with designers as you are developers
- Conducting User Research - speaking to users to understand more about what makes them tick and how we can help them achieve their goals
- Optimising: You thrive on improving performance and driving measurable results - be that through SEO or CRO
- Experimenting: Running A/B tests excites you, from small tweaks to major redesigns, and you enjoy analysing the results
- We care the most about you looking at the 'We're looking for someone that loves…' section and thinking 'Wow this role was made for me'.
- That said, we do need you to have 1.5+ years of proven experience in growth marketing and/or product management (web)
- You're a problem-solver with a strategic mind
- You (hopefully!) love running and you're passionate about our mission to make running training effective, easy and enjoyable for everyone
- You're ideally London based (or able to work in person 2-3 days per week)
- You are data and results-driven. You love to test, learn, iterate and repeat. You're motivated by seeing the quantifiable impact of the team's work
- You're a "doer"; not just a "thinker". You're hands on and want to roll up your sleeves / get stuck in
- You're organised, efficient, and can execute at pace
- You know your way around WebFlow
- You have previously been responsible for web acquisition journeys (e.g. web to web/ web to app)
- You have experience at a mobile app business
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Manager of Growth employer: Runna
Runna is an exceptional employer, offering a vibrant work culture that prioritises flexibility and collaboration in our Vauxhall office. With a strong focus on employee growth, we provide ample opportunities for professional development, alongside generous benefits such as private health insurance, wellness programmes, and a supportive environment for innovation. Joining us means being part of a passionate team dedicated to making a meaningful impact in the running community, especially during this exciting phase following our acquisition by Strava.
