Senior Manager, CRM in London

We're putting together a talented team to build the #1 training platform for Runners. We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built. In 2025 we were acquired by Strava! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join.

The Team You'll Join

The CRM team at Runna sits within our Growth Marketing function and is responsible for how our owned channels interact with our brand to give our Runnas the best app experience possible. From first-touch onboarding through to retention, renewal, and winback, we utilise our channels (Email, Push & In-app) to help sustain our incredible growth. Sitting at the intersection of marketing, product, and data, the team builds and iterates lifecycle journeys that drive growth while protecting customer experience.

This role works closely with other Growth Marketing teams, Product, Data, Brand/Partnerships, and the Lifecycle team at Strava to ensure our comms engine is scalable, measurable, and continuously improving.

What You'll Be Doing

• Own Runna's CRM function end-to-end, working directly with the Growth Marketing Director to define the CRM strategy and deliver against company OKRs.
• Partner cross-functionally to ensure CRM is tightly integrated with product changes, brand initiatives, and the broader Growth roadmap.
• Lead our fantastic CRM team of 4, that sit across both our Acquisition and Retention initiatives whilst also managing key vendor relationships.
• Set the direction for lifecycle marketing (conversion, retention, renewals, winback), translate priorities into a clear roadmap, and drive delivery across the team’s backlog and planned initiatives.
• Maintain or upgrade our current measurement framework that proves CRM’s incremental value to the business.
• Drive monthly reporting rhythms and create clear updates for performance reviews and cross-functional alignment.
• Foster a test-and-learn operating rhythm across the team — structured experimentation calendars, shared learnings, and a bias toward evidence over assumption.
• Provide clear prioritisation, regular coaching, and constructive feedback to the CRM team.
• Help drive cross-brand lifecycle growth across Strava and Runna.
• Manage relationships with key CRM and deliverability vendors.

What You'll Bring

• 7+ years in lifecycle/CRM marketing for a B2C product, with proven impact on engagement, revenue, and lifetime value.
• Strong analytical mindset - comfortable defining hypotheses, interpreting results, and coaching your team to do the same.
• Hands-on experience with lifecycle channel execution (email, in-app, push), including segmentation, QA, scheduling, and performance optimisation.
• Proven track record hiring, managing, and mentoring high-performing CRM teams.
• Effective cross-functional operator - knows when to push, when to listen, and how to align teams with competing priorities.
• You're based in London or able to come into our Vauxhall office regularly (3 days a week).

You Will Be Successful Here By:

• Running toward the data, not away from it.
• Building strong cross-functional relationships.
• Being a real problem solver and don’t mind upskilling yourself and your team when entering new CRM territory.
• Thinking in systems, not sends.

Bonus Points If

• You’ve scaled lifecycle marketing for a subscription mobile app.
• You’ve worked on CRM + product-led growth intersections.
• You’re familiar with any of our tech stack; Iterable, Mixpanel, Aampe, Omni, Everest, Litmus, Zapier.

Benefits:

• Flexible working – we typically spend 3 days a week together in our Vauxhall office.
• 25 days holiday, plus bank holidays (which you can take whenever suits you).
• Free Runna & Strava subscriptions for you and 3 of your friends.
• Headspace membership.
• Money every year to spend on gear, events and the gym!
• Private health insurance with Bupa and workplace pension scheme.
• Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress.
• Carrot fertility support.

Please let us know if there’s anything we can do to better accommodate you throughout the interview process.