At a Glance
- Tasks: Optimise web experiences and drive growth through SEO and conversion strategies.
- Company: Join a dynamic team at Runna, focused on innovation and collaboration.
- Benefits: Generous stock options, 25 vacation days, and paid time to run!
- Other info: Work with cutting-edge tools and enjoy team socials in a fun environment.
- Why this job: Shape the future of running training while making a real impact.
- Qualifications: 1.5+ years in growth marketing or product management; data-driven mindset.
The predicted salary is between 45000 - 55000 £ per year.
- Reporting to the Head of Growth, you'll be focused on optimising web experiences to drive growth across key touchpoints
- Your role will involve managing the Runna website, driving SEO efforts, and optimising web-to-app flows
- Overseeing Runna Website: including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation
- Working closely with engineering and design teams to ensure high quality delivery against the roadmap
- Conversion rate optimisation: constant & iterative multivariate testing using web experimentation tools like VWO and Statsig
- Taking ownership of Runna's landing page strategy for acquisition channels including performance marketing, partnerships & ambassadors
- Managing web conversion tracking, including web-to-app flows, ensuring data visibility and informed decision-making across the team
- Managing the web-to-app flow, ensuring a seamless transition and optimising for conversions
- Collaborating with product and engineering teams and performance marketing team to implement improvements based on user data and campaign insights
- Measuring and reporting on Runna's SEO performance
- Implementing Runna's SEO strategy
- Taking ownership of programmatic SEO efforts
- Staying on top of technical SEO performance and continuously looking for opportunities to maximise organic acquisition via web
Benefits
- Own a part of Runna: We want you to own a part of the company you're building. Everyone who joins Runna receives a generous stock options package
- Grow with us: As one of our early hires, you'll have a unique opportunity to shape and influence Runna's product and culture from the beginning
- Learn and develop: We work with all of the latest tools and technologies so you can learn at the cutting edge of product development
- Team socials: We're a friendly bunch and like to make work-like fun, whether that's lunches and dinners or our bi-weekly team run
- Paid vacation: We want people to take time off to rest and rejuvenate. Runna offers 25 vacation days + bank holidays
- Tools: You'll receive all new equipment including a laptop, running watch of your choice, and anything else you need to do your best work
- Get paid to Run(na): We have a dedicated hour block each week where you'll get paid to run!
Whether you want to build up to your first 5k or do that tough intervals sessions it's up to you!
- Enhanced family care: 3 months fully paid when you welcome a new Runna into the family, as well as fertility support & a host of other benefits
If you're a data-driven problem-solver passionate about experimentation and optimisation, this role is for you!Collaborating & Communicating - you love working with multiple teams and stakeholders; and you're just as comfortable collaborating with designers as you are developers
- Conducting User Research - speaking to users to understand more about what makes them tick and how we can help them achieve their goals
- Optimising: You thrive on improving performance and driving measurable results - be that through SEO or CRO
- Experimenting: Running A/B tests excites you, from small tweaks to major redesigns, and you enjoy analysing the results
- We care the most about you looking at the 'We're looking for someone that loves…' section and thinking 'Wow this role was made for me'.
- That said, we do need you to have 1.5+ years of proven experience in growth marketing and/or product management (web)
- You're a problem-solver with a strategic mind
- You (hopefully!) love running and you're passionate about our mission to make running training effective, easy and enjoyable for everyone
- You're ideally London based (or able to work in person 2-3 days per week)
- You are data and results-driven. You love to test, learn, iterate and repeat. You're motivated by seeing the quantifiable impact of the team's work
- You're a "doer"; not just a "thinker". You're hands on and want to roll up your sleeves / get stuck in
- You're organised, efficient, and can execute at pace
- You know your way around Web Flow
- You have previously been responsible for web acquisition journeys (e. g. web to web/ web to app)
- You have experience at a mobile app business
- #J-18808-Ljbffr
Manager of Growth in London employer: Runna
Runna is an exceptional employer, offering a vibrant work culture that prioritises flexibility and collaboration in our Vauxhall office. With a strong focus on employee growth, we provide ample opportunities for professional development, alongside generous benefits such as private health insurance, wellness programmes, and a supportive environment for innovation. Joining us means being part of a passionate team dedicated to making a meaningful impact in the running community, especially during this exciting phase following our acquisition by Strava.
StudySmarter Expert Advice🤫
We think this is how you could land Manager of Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Runna and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Runna are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Runna on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Runna. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager of Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Runna. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Runna:Show us that you’ve done your homework! In your application, briefly mention what you admire about Runna’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Runna
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Runna will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Runna, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
