At a Glance
- Tasks: Lead growth strategies for our innovative running app and optimise web experiences.
- Company: Join a fast-growing team backed by Strava, focused on transforming runners' training.
- Benefits: Enjoy flexible working, generous holiday, health insurance, and free subscriptions for you and friends.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a mission to empower runners globally while making a real impact.
- Qualifications: 1.5+ years in growth marketing or product management; data-driven and hands-on approach.
The predicted salary is between 61000 - 67000 £ per year.
We're putting together a talented team to build the #1 training platform for Runners. We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact.
What you'll be doing:
- Reporting to the Head of Growth, you’ll be focused on optimising web experiences to drive growth across key touchpoints.
- Your role will involve managing the Runna website, driving SEO efforts, and optimising web-to-app flows.
Specifically, your responsibilities will include:
- Runna Website: Overseeing Runna Website, including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation.
- Working closely with engineering and design teams to ensure high quality delivery against the roadmap.
- Conversion rate optimisation: constant & iterative multivariate testing using web experimentation tools like VWO and Statsig.
- Taking ownership of Runna’s landing page strategy for acquisition channels including performance marketing, partnerships & ambassadors.
- Managing web conversion tracking, including web-to-app flows, ensuring data visibility and informed decision-making across the team.
Web Acquisition Strategy: Managing the web-to-app flow, ensuring a seamless transition and optimising for conversions. Collaborating with product and engineering teams and performance marketing team to implement improvements based on user data and campaign insights.
SEO Strategy: Measuring and reporting on Runna’s SEO performance, implementing Runna’s SEO strategy, taking ownership of programmatic SEO efforts, staying on top of technical SEO performance and continuously looking for opportunities to maximise organic acquisition via web.
If you’re a data-driven problem-solver passionate about experimentation and optimisation, this role is for you!
We’re looking for someone that loves:
- Optimising: You thrive on improving performance and driving measurable results - be that through SEO or CRO.
- Experimenting: Running A/B tests excites you, from small tweaks to major redesigns, and you enjoy analysing the results.
- Collaborating & Communicating: you love working with multiple teams and stakeholders; and you’re just as comfortable collaborating with designers as you are developers.
- Conducting User Research: speaking to users to understand more about what makes them tick and how we can help them achieve their goals.
What experience we’re looking for:
We care the most about you looking at the ‘We’re looking for someone that loves…’ section and thinking ‘Wow this role was made for me’. That said, we do need you to have 1.5+ years of proven experience in growth marketing and/or product management (web).
About you:
- You are data and results-driven. You love to test, learn, iterate and repeat.
- You’re a “doer”; not just a “thinker”. You’re hands on and want to roll up your sleeves / get stuck in.
- You’re a problem-solver with a strategic mind.
- You’re organised, efficient, and can execute at pace.
- You (hopefully!) love running and you’re passionate about our mission to make running training effective, easy and enjoyable for everyone.
- You’re ideally London based (or able to work in person 2+ days per week), but we’ll be open to remote for exceptional people.
Bonus points if:
- You know your way around WebFlow.
- You have experience at a mobile app business.
- You have previously been responsible for web acquisition journeys (e.g. web to web/ web to app).
Benefits and Options:
We offer a salary of £61,000 - £67,000 (depending on experience), plus participation in Strava's long-term incentive (stock) programs. Overview of our benefits is below:
- Flexible working – we typically spend 3 days a week together in our Vauxhall office.
- 25 days holiday, plus bank holidays (which you can take whenever suits you).
- Free Runna & Strava subscriptions for you and 3 of your friends.
- Headspace membership.
- Money every year to spend on gear, events and the gym!
- Private health insurance with Bupa and workplace pension scheme.
- Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress.
- Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population.
- Family Care Leave to support parents as they welcome their new arrival.
How to apply:
Please apply through the provided link. Please note, we are unable to accept any applications outside of the specified platform. If you have any questions regarding the status of your application, please email careers@runna.com.
Manager, Growth in London employer: Runna
Join a dynamic team as a Senior Product Manager where your expertise will shape the community experience for runners. We pride ourselves on fostering a collaborative work culture that values innovation and personal growth, offering competitive salaries and opportunities for professional development. Located in a vibrant area, our company provides unique advantages such as flexible working arrangements and a strong commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Runna and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Runna are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Runna on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Runna. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Runna. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Runna:Show us that you’ve done your homework! In your application, briefly mention what you admire about Runna’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Runna
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Runna will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Runna, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
