At a Glance
- Tasks: Lead analytics for performance marketing, shaping decisions that impact millions of runners.
- Company: Join a fast-growing team at Runna, recently acquired by Strava!
- Benefits: Competitive salary, flexible working, health insurance, and free subscriptions for you and friends.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Be part of a mission to revolutionise running training for athletes worldwide.
- Qualifications: 5+ years in marketing analytics, advanced SQL, and strong Python skills required.
The predicted salary is between 76500 - 92700 £ per year.
We're putting together a talented team to build the #1 training platform for Runners. We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact.
About This Role
You'll be the analytics lead for Runna's Performance Marketing function, bringing rigor and strategic insight to paid media, acquisition, and marketing-led initiatives. Working closely with growth marketing, strategy, and finance, you'll define the right metrics, build measurement frameworks, and turn data into decisions that shape how millions of athletes experience Runna.
The Team You'll Join
The Marketing Analytics team powers the decisions that drive both Strava and Runna's user and subscription growth and retention. We sit at the intersection of data and strategy, partnering across marketing, product, and finance to accelerate learning, make data-informed decisions, and define data-inspired solutions that fuel both Strava and Runna's growth.
What You'll Do
- Own the analytics and measurement strategy for Runna Performance Marketing, including defining KPIs, building measurement frameworks, and translating outputs into actionable recommendations for key stakeholders.
- Build high-quality marketing attribution models, using your paid media expertise as the foundation the team uses for campaign strategy.
- Leverage MMM, MTA, Incrementality Testing and other tools to measure the impact of spend distribution across business units, geos and channels, and surface new platforms for testing.
- Maintain up-to-date awareness of paid media industry trends and best practices, including evolving privacy requirements and tracking standards and apply them to our attribution and measurement approach.
- Partner with performance marketers to design and evaluate experiments across marketing channels and geos, ensuring rigorous incrementality measurement.
- Design and deliver dashboards that make key insights intuitive and accessible.
- Work with stakeholders across the business to turn open-ended questions into technical solutions.
What You'll Bring to the Team
- Substantial experience (5+ years) in marketing data analytics or analytics engineering, with a track record of building high-quality, reusable data models and BI dashboards for varied stakeholders.
- Advanced SQL skills, including building complex, scalable queries across marketing platforms (e.g. Apple Ads, Google Ads, Meta, AppsFlyer) and data warehouses (ideally Snowflake).
- Experience designing and evaluating experiments, including incrementality testing and A/B methodologies.
- Strong Python skills for data cleansing, transformation, and analysis.
- A track record of translating complex technical findings into clear recommendations for both technical and non-technical stakeholders.
- Experience coaching or mentoring more junior analysts and helping set technical standards for a team.
Bonus points if you have:
- Relevant Degree: A degree in a related field such as Computer Science, Mathematics/Statistics, or Data Science.
- Continuous Integration/Continuous Deployment: Knowledge of CI/CD best practices and experience with methodologies and tooling, such as GitHub actions.
- Fitness: Experience with fitness data (e.g. heart rate data, FIT files) or even a general interest in fitness.
Compensation & Benefits
We're offering a salary of £76,500 - £92,700, plus participation in Strava's long-term incentive (stock) programs. We're also committed to continually evolving our benefits to support you as we grow.
- Flexible working – we typically spend 3 days a week together in our Vauxhall office.
- 25 days holiday, plus bank holidays.
- Free Runna & Strava subscriptions for you and 3 of your friends.
- Headspace membership.
- Money every year to spend on gear, events and the gym!
- Private health insurance with Bupa and workplace pension scheme.
- Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress.
- Carrot fertility support: this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population.
Our Interview Process
Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:
- Initial application and HackerRank Assessment (20 mins).
- Screening call with Talent team (30 minute video call).
- Interview with the Hiring Manager (30 minute video call).
- SQL Take-Home Test (max 2-3 hours to complete, and discussed on a call with a couple members of the team).
- Analytics Case Study Interview (Performance Marketing) (60 minute video call).
- Meet the team (2x 30 minute in-person chats with more members of the team).
Please let us know if there's anything we can do to better accommodate you throughout the interview process. This can range from scheduling interviews around childcare commitments to accessibility requirements.
How to Apply:
Please apply through this link (this will take you to our Ashby career hub). Please note, we are unable to accept any applications outside of Ashby. If you have any questions regarding the status of your application, please email careers@runna.com.
Lead Marketing Analyst, Performance Marketing in London employer: Runna
Runna is an exceptional employer, offering a vibrant work culture that prioritises flexibility and collaboration in our Vauxhall office. With a strong focus on employee growth, we provide ample opportunities for professional development, alongside generous benefits such as private health insurance, wellness programmes, and a supportive environment for innovation. Joining us means being part of a passionate team dedicated to making a meaningful impact in the running community, especially during this exciting phase following our acquisition by Strava.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Marketing Analyst, Performance Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Runna and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Runna are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Runna on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Runna. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Marketing Analyst, Performance Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Runna. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Runna:Show us that you’ve done your homework! In your application, briefly mention what you admire about Runna’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Runna
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Runna will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Runna, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
