Director of Growth Product in London

We're putting together a talented team to build the #1 training platform for runners. We help everyday runners become outstanding by building an incredible app providing world-class training, coaching, and community for everyone, whether you're improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex, and Creator Ventures. Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact.

The Growth Team at Runna is responsible for how runners discover, convert, and engage with our product. Sitting at the intersection of marketing, product, and data, the team drives scalable user growth while ensuring a seamless experience from first touch through to early retention.

You'll head up a cross-functional team of 13 (and growing) across three squads: Acquisition (incl. Martech), onboarding & activation, and Monetisation, all spanning engineering, product, and design. Together, they own the end-to-end growth journey: acquisition, conversion, and early retention.

Collaborating closely with the Director of Growth Marketing, Director of Brand Marketing team, and the wider Product team, you'll play a central role in scaling Runna's user base and turning new runners into long-term customers.

What You'll Be Doing

• Own the strategy and shape company priorities: Define the multi-year vision for the Growth pillar and influence company-level product priorities.
• Ensure the Growth roadmap connects clearly to Runna's overarching business goals and drives measurable impact across acquisition, conversion, and early retention.
• Maximise our unique relationship within the Strava Group - turning access to Strava's runners and ecosystem into a durable growth advantage.
• Connect insights from acquisition channels, user behaviour, and experiments back into product and company strategy.
• Drive the in-app experiences that turn first-time users into committed, paying runners - onboarding, activation, the trial and paywall journey, free-to-paid conversion, and the early-retention loops that make Runna stick.
• Work closely with the Director of Growth Marketing to create a tight, continuous loop between product and marketing.
• Stand up the technical foundations - server-side tracking, attribution, marketing automation tooling.
• Identify and lead initiatives that elevate how the entire Product department functions.
• Line manage, mentor, and develop product managers across your squads.
• Take an active role in identifying skill gaps, driving coaching and development initiatives across the broader PM and Runna team.

Questions You Might Be Answering

• How might we optimise onboarding and FTUE to get more users to their "aha moment" faster and increase activation into a training plan?
• How might we better identify, onboard and activate the right users from Strava?
• How might we design early product experiences (weeks 1–3) that maximise motivation, habit formation, and retention across different runner segments?
• How might we improve conversion across paywalls, trials, and subscription flows, and determine which levers drive the highest long-term value?
• How might we build a high-velocity experimentation engine across acquisition, onboarding, and monetisation that consistently drives measurable growth?
• How might we increase the volume and quality of runners entering Runna through channels like Strava, while ensuring they land in the right experience?

What You'll Bring

• You've driven real growth outcomes in consumer subscription products - acquisition, onboarding, conversion, retention.
• You have 10+ years of experience in product or growth product, with significant time spent leading teams and functions.
• You operate comfortably at SLT level.
• You're exceptionally strong with data and run rigorous experiments.
• You understand that growth product doesn't operate in isolation.
• You can navigate competing priorities without losing momentum.
• You're based in London or able to come into our Vauxhall office regularly (ideally 3 days a week).

Bonus points if:

• You have a strong interest in fitness apps and the fitness space.
• You have worked in React Native mobile application teams.
• You have experience working on cross-product or cross-platform growth funnels.
• You have experience with growth product in a post-acquisition or high-growth integration environment.

Benefits:

• Flexible working – we typically spend 3 days a week together in our Vauxhall office.
• 25 days holiday, plus bank holidays (which you can take whenever suits you).
• Free Runna & Strava subscriptions for you and 3 of your friends.
• Headspace membership.
• Money every year to spend on gear, events and the gym!
• Private health insurance with Bupa and workplace pension scheme.
• Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress.
• Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population.