Director, Marketing (Growth)

We're putting together a talented team to build the #1 training platform for Runners. We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

Team you'll join:

• The Growth Marketing team owns how runners discover Runna, sign up, and stick with us for the long haul.
• We sit at the intersection of marketing, product, and data, and we drive user growth across paid, owned, and organic channels.
• You’ll lead a team of 15 across three functions: Performance Marketing, Lifecycle Marketing, Organic Growth (SEO, website, ASO, CRO, and referrals).

What you’ll be doing:

• You’ll be a key member of the Runna Senior Leadership Team, reporting to the Strava CMO with strong accountability to Runna's Founders and Managing Director.
• You’ll directly manage and mentor the function managers and shape how growth marketing connects to company-level goals.
• Set the multi-year Growth Marketing vision and build the unified engine that connects paid, lifecycle, and SEO/GEO into one compounding system.
• Partner with Growth Product to own the full funnel, including server-side tracking, attribution, marketing automation, and the measurement architecture leadership relies on.
• Make experimentation a core operating discipline across the team.
• Co-lead cross-brand growth across Strava and Runna, converting Strava's global community into Runna subscribers through paid, owned, and organic surfaces.
• Own Runna's international growth strategy beyond the UK, including market sequencing, channel mix, and the frameworks that let us scale efficiently.
• Own the growth P&L, including paid media budget, efficiency targets, and the unit economics (CAC, ROAS, LTV:CAC) that keep growth sustainable.
• Lead and develop the managers running each function, and act as an enterprise leader across Runna and Strava.

What you’ll bring:

• 10+ years in growth or performance marketing, with meaningful time leading teams and functions.
• A track record of driving real growth outcomes in B2C consumer products, with the numbers to back it up.
• Experience owning complex, multi-channel growth domains rather than a single channel.
• Comfort partnering with product and engineering on technically complex, data-heavy challenges.
• Strong senior stakeholder skills, knowing when to align, when to push back, and when to make the call.

You'll be successful here by:

• Running toward the data, not away from it. You design tests with clear hypotheses, act on what you find, and cut what isn't working.
• Delivering against targets even when the path isn't clear. Ambiguity energises you rather than slowing you down.
• Thinking in funnels, not channels. You connect the dots others miss and fix the handoffs that quietly cost conversions.
• Building lifetime value, not just installs. You care about what happens after the download as much as what drove it.
• Staying ahead of where growth is going, whether that's AI-powered search, shifting attribution models, or the next acquisition lever.
• Making the Strava relationship a growth engine, and turning that connection into a repeatable playbook.
• Developing people who outgrow their roles, and modelling the accountability and curiosity you want in the team.

Bonus points if:

• You've scaled growth marketing for subscription-based mobile apps.
• You've worked across cross-product or cross-platform growth funnels (app, web, partner platforms like Strava).
• You've led growth in a post-acquisition or high-growth integration environment.

Compensation & benefits:

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview of what we currently offer in the UK:

• Flexible working – we typically spend 3 days a week together in our Vauxhall office.
• 25 days holiday, plus bank holidays (which you can take whenever suits you).
• Free Runna & Strava subscriptions for you and 3 of your friends.
• Headspace membership.
• Money every year to spend on gear, events and the gym.
• Private health insurance with Bupa and workplace pension scheme.
• Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress.
• Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.