At a Glance
- Tasks: Lead brand content and activations to engage runners and enhance brand awareness.
- Company: Fast-growing training platform for runners, recently acquired by Strava.
- Benefits: Competitive salary, hybrid work model, and opportunity to shape a global brand.
- Other info: Be part of an innovative journey with excellent career growth potential.
- Why this job: Join a passionate team making a real impact in the running community.
- Qualifications: Experience in marketing, content strategy, and team leadership.
The predicted salary is between 43200 - 72000 £ per year.
We are putting together a talented team to build the #1 training platform for runners. We help everyday runners become outstanding by building an incredible app providing world-class training, coaching, and community for everyone, whether you’re improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023, we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex, and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built. In 2025, we were acquired by Strava! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join.
Role: We are now looking for a Marketing Director to lead Runna's Brand, Social channels, and in-person activations. In this role, you will translate Runna's brand narrative and values into compelling content and real-world experiences that drive brand awareness, consideration, and love across our priority markets. You will lead a team of 15+, managing all of:
- Content Strategy & Execution: Lead content creation and distribution across Runna's owned channels (social media, YouTube, and podcasts). Work with founders to define the stories we tell and how we tell them. Scale and optimize the reach and engagement for Runna’s content.
- Brand Activations: Bring Runna’s brand to life through race event activations and in-person experiences. Create memorable moments that deepen connections with runners and amplify our presence in key running events.
- Branded Apparel: Own the strategy and execution of Runna's branded merchandise, creating products that runners love to wear and that extend our brand into everyday life and race day success.
This role is based in our London office with a hybrid requirement of at least 3 days per week in-office. You'll be a key member of the Runna Leadership Team, reporting to Strava's Chief Marketing Officer and accountable to Runna’s Co-Founders.
Director, Brand Content and Activation employer: Runna
Runna is an exceptional employer, offering a dynamic work environment in London where creativity and innovation thrive. With a strong focus on employee growth, we provide opportunities to lead impactful projects that resonate with millions of runners globally. Our recent acquisition by Strava enhances our mission and offers unique advantages, including collaboration with industry leaders and a vibrant community dedicated to making a difference in the running world.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Brand Content and Activation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Runna and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Runna are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Runna on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Runna. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Brand Content and Activation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Runna. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Runna:Show us that you’ve done your homework! In your application, briefly mention what you admire about Runna’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Runna
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Runna will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Runna, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
