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- Tasks: Lead brand content and activations to engage runners and enhance brand awareness.
- Company: Fast-growing training platform for runners, recently acquired by Strava.
- Benefits: Competitive salary, hybrid work model, and opportunity to shape a global brand.
- Why this job: Join a passionate team making a real impact in the running community.
- Qualifications: Experience in marketing, content strategy, and team leadership.
- Other info: Be part of an innovative journey with excellent career growth potential.
The predicted salary is between 43200 - 72000 £ per year.
We are putting together a talented team to build the #1 training platform for runners. We help everyday runners become outstanding by building an incredible app providing world-class training, coaching, and community for everyone, whether you’re improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023, we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex, and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built. In 2025, we were acquired by Strava! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join.
Role: We are now looking for a Marketing Director to lead Runna's Brand, Social channels, and in-person activations. In this role, you will translate Runna's brand narrative and values into compelling content and real-world experiences that drive brand awareness, consideration, and love across our priority markets. You will lead a team of 15+, managing all of:
- Content Strategy & Execution: Lead content creation and distribution across Runna's owned channels (social media, YouTube, and podcasts). Work with founders to define the stories we tell and how we tell them. Scale and optimize the reach and engagement for Runna’s content.
- Brand Activations: Bring Runna’s brand to life through race event activations and in-person experiences. Create memorable moments that deepen connections with runners and amplify our presence in key running events.
- Branded Apparel: Own the strategy and execution of Runna's branded merchandise, creating products that runners love to wear and that extend our brand into everyday life and race day success.
This role is based in our London office with a hybrid requirement of at least 3 days per week in-office. You'll be a key member of the Runna Leadership Team, reporting to Strava's Chief Marketing Officer and accountable to Runna’s Co-Founders.
Director, Brand Content and Activation employer: Runna
Contact Detail:
Runna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Brand Content and Activation
✨Tip Number 1
Get to know the company inside out! Research Runna's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Runna might be present. Building relationships can give you insider info and potentially a foot in the door.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your experience in brand content and activation. Make sure to align your answers with Runna's goals and culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to something meaningful.
We think you need these skills to ace Director, Brand Content and Activation
Some tips for your application 🫡
Show Your Passion for Running: When you're writing your application, let your love for running shine through! We want to see how you connect with our mission to help everyday runners become outstanding. Share your personal experiences or insights that relate to our brand and values.
Tailor Your Content Strategy: Make sure to highlight your experience in content strategy and execution. We’re looking for someone who can create compelling narratives, so give us examples of how you've successfully managed content across various platforms. Show us what you can bring to the table!
Be Creative with Brand Activations: In your application, don’t just list your skills—show us your creativity! Talk about any memorable brand activations you've led or been a part of. We want to know how you can bring Runna’s brand to life in exciting ways that resonate with our community.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Runna
✨Know the Brand Inside Out
Before your interview, dive deep into Runna's brand values and mission. Familiarise yourself with their app, content, and recent achievements, like the funding round and the Apple finalist recognition. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Content Strategy Skills
Prepare to discuss specific examples of content strategies you've developed in the past. Highlight how you've successfully engaged audiences through social media, YouTube, or podcasts. Be ready to share metrics that demonstrate your impact on brand awareness and engagement.
✨Bring Ideas for Brand Activations
Think creatively about how you can bring Runna’s brand to life through events and activations. Come up with a few innovative ideas that could enhance their presence at running events. This shows your proactive approach and passion for the role.
✨Emphasise Team Leadership Experience
As you'll be managing a team of 15+, it's crucial to highlight your leadership style and experience. Share examples of how you've motivated teams, fostered collaboration, and driven successful projects. This will demonstrate your capability to lead within Runna's dynamic environment.
