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For Companies At a Glance
- Tasks: Drive event sales and deliver exceptional client service in a vibrant entertainment venue.
- Company: Join a high-energy team at a premium entertainment venue in Central London.
- Benefits: Competitive salary plus commission, with opportunities for growth and networking.
- Why this job: Be part of exciting events and make lasting connections in the hospitality industry.
- Qualifications: 1-3 years in events or group sales, with strong negotiation and presentation skills.
- Other info: Flexible hours with evenings and weekends; great for building your professional network.
The predicted salary is between 24000 - 42000 £ per year.
Location: Central London
Contract: Full-time – Monday to Friday (on-site, with evenings/weekends as required)
Salary: £30,000 base (DOE) + commission
The Role
Join the sales team at a high-volume, premium entertainment venue, driving event and group sales across a diverse mix of private hires, group bookings, corporate hospitality, and premium ticket packages. You'll manage the full sales cycle—from initial enquiry through to contract and handover—delivering exceptional client service while maximising revenue and occupancy.
What You'll Do
- Pipeline & Conversion: Respond promptly to inbound enquiries; qualify, propose, negotiate, and close. Achieve weekly activity and monthly revenue targets.
- Prospecting: Generate new business through outreach, networking, referrals, agencies, and partnerships with hotels, DMOs, and concierge services.
- Product & Packaging: Prepare compelling proposals including menus, floor plans, and AV details. Upsell food & beverage options, champagne upgrades, and experiential add-ons.
- Diary & Yield: Manage provisional bookings, protect key dates, and optimise pricing within agreed parameters.
- CRM Management: Log all activity, maintain forecast accuracy, and report on lead sources, conversion rates, and win/loss analysis.
- Handover: Conduct thorough operational handovers with the Events, Front of House, and Kitchen teams. Attend site visits and tastings where required.
- Aftercare: Manage post-event follow-up, gather feedback, and drive re-bookings, testimonials, and referrals.
- Brand & Compliance: Ensure all proposals and communications align with brand standards. Adhere to contracts, terms, deposits, and payment schedules.
You’ll Need:
- 1–3+ years' experience in events or group sales within venues, hotels, catering, or attractions.
- A proven record of converting enquiries into confirmed business.
- Confident negotiation and proposal writing skills.
- Strong presentation skills, comfortable hosting site visits and tastings.
- Solid CRM discipline (TripleSeat or similar).
- Flexibility to work evenings and weekends when required.
Nice to Have
- Established London hospitality network (agencies, corporate bookers, concierges).
- Familiarity with AV setups, floor plans, and menu/wine upselling.
Event Sales Executive in London employer: Runa Recruitment
Contact Detail:
Runa Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Sales Executive in London
✨Tip Number 1
Get your networking game on! Attend industry events, connect with potential clients and partners, and don’t be shy about sharing your passion for event sales. The more people you meet, the more opportunities will come your way.
✨Tip Number 2
Practice your pitch! Whether it’s a casual chat or a formal presentation, being able to confidently communicate what you can offer is key. Tailor your approach based on who you’re speaking to, and always highlight how you can add value.
✨Tip Number 3
Follow up like a pro! After meeting someone or sending a proposal, drop them a quick message to keep the conversation going. It shows you’re keen and helps keep you top of mind when they’re ready to book.
✨Tip Number 4
Don’t forget to leverage our website! Apply directly through StudySmarter to streamline your application process. We’re here to help you land that Event Sales Executive role, so make sure you take advantage of all the resources we offer.
We think you need these skills to ace Event Sales Executive in London
Some tips for your application 🫡
Show Off Your Sales Skills: When you're writing your application, make sure to highlight your experience in sales, especially in events or group bookings. We want to see how you've turned enquiries into confirmed business before, so share those success stories!
Be Personable and Professional: Remember, this role is all about client service! Use a friendly tone in your application while keeping it professional. We love candidates who can connect with clients and make them feel valued right from the first interaction.
Tailor Your Proposals: Just like you would for a client proposal, tailor your application to us! Mention specific skills that match the job description, like your negotiation prowess or CRM experience. This shows you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for both of us!
How to prepare for a job interview at Runa Recruitment
✨Know Your Sales Cycle
Familiarise yourself with the full sales cycle, especially how it applies to event sales. Be ready to discuss your experience in managing enquiries, proposals, and negotiations. Highlight specific examples where you successfully converted leads into confirmed bookings.
✨Showcase Your Networking Skills
Since generating new business is key, come prepared with examples of how you've built relationships in the past. Whether it's through networking events or partnerships, demonstrate your ability to connect with potential clients and agencies in the hospitality sector.
✨Prepare Compelling Proposals
Think about how you would create engaging proposals for clients. Bring along a sample proposal if possible, and be ready to discuss how you would tailor offerings like menus and AV details to meet client needs. This shows your creativity and attention to detail.
✨Demonstrate CRM Savvy
Be prepared to talk about your experience with CRM systems, particularly any you've used for tracking sales activity. Discuss how you maintain accurate forecasts and manage lead sources, as this will show your organisational skills and discipline in sales management.