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- Tasks: Lead the digital strategy for Ruggable's eCommerce across Europe, driving growth and optimising customer experience.
- Company: Join Ruggable, a fast-growing e-commerce brand revolutionising home décor with innovative washable rugs.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development in a dynamic environment.
- Why this job: Make a real impact in a high-growth start-up while shaping the future of eCommerce in Europe.
- Qualifications: 10+ years in eCommerce leadership with a strong focus on customer experience and operational efficiency.
- Other info: Be part of a diverse team committed to innovation and sustainability.
The predicted salary is between 43200 - 72000 £ per year.
About Ruggable: Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!
Job Summary: We are seeking a Senior Director of Ecommerce, Europe who will own the end-to-end digital business, leading strategy, execution, and optimization across all DTC eCommerce channels (UK, Germany, France, and expansion markets). Reporting directly to the GM of Europe, you will drive profitable growth, improve customer experience, and advance site operations, while aligning with our sustainable, made-to-order manufacturing model. In addition, you will be a key leader on our Global Digital team. You will ensure two-way knowledge transfer—applying global learnings to the European market, sharing local insights to uplift other regions, and actively shaping the global digital roadmap.
What You’ll Do:
- Commercial Strategy & P&L Management
- Develop and execute the digital strategy for Ruggable UK / EU storefronts, focusing on growth, profitability, and customer LTV.
- Oversee site analytics and KPI tracking, developing dashboards to monitor traffic, conversion, AOV, CAC, ROAS, retention, and contribution margin.
- Define and execute the European commercial calendar, balancing global brand moments with critical local retail peaks (e.g., Boxing Day, Summer Sales).
- Support international expansion and multi-channel strategy as Ruggable explores new markets and potential marketplaces while maintaining DTC leadership.
- Site Experience, Localization & Merchandising
- Own site merchandising, site content, operations, and E2E user experience, ensuring alignment with brand positioning and operational capabilities.
- Manage site content strategy, working cross-functionally with Creative, Brand, and Product teams to deliver engaging product storytelling and launches.
- Drive site localization strategy, ensuring language, currency, and payment methods are optimized to build trust and conversion in specific local markets.
- Drive site testing and personalization strategies to improve conversion rates and drive revenue per visitor.
- Act as the primary bridge between Europe and US HQ Product/Tech teams, advocating for regional roadmap requirements and technical resources that drive conversion and create a more localized consumer experience.
- Operational Alignment & Team Leadership
- Partner with Marketing to align paid media, email/SMS, and affiliate strategies with site objectives and customer journey optimization.
- Align with Europe Operations and Planning to manage site inventory visibility and lead-time communication (including cross-border complexities), supporting the made-to-order promise and customer transparency.
- Build, develop, and mentor a high-performing eCommerce team, fostering a culture of accountability, customer obsession, and continuous improvement.
What You’ll Need to Have:
- Required:
- 10+ years in eCommerce leadership, ideally within digitally native consumer brands.
- 2+ years of specific experience managing a pan-European strategy or multi-country storefronts.
- Proven track record of growing a DTC business while balancing customer experience and operational efficiency.
- Strong command of site analytics, A/B testing frameworks, and performance metrics.
- Experience with Shopify Plus (or similar platforms), GA4, and digital product management.
- Collaborative leader who can partner across Growth Marketing, Creative, Product Development, and Operations teams.
- Customer-first mindset with a data-driven approach to decision-making.
- Strong working knowledge of European data privacy regulations (GDPR, ePrivacy Directive) and their practical impact on digital marketing and site technology.
- Comfortable in a fast-paced, growth-stage environment with a test-and-learn culture.
- Preferred:
- Fluency in German or French.
- Background in home, lifestyle, or fashion brands.
- Experience working for a US-based company with international storefronts.
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
Senior Director of eCommerce (Europe) (Hiring Immediately) in London employer: Ruggable
Contact Detail:
Ruggable Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director of eCommerce (Europe) (Hiring Immediately) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the eCommerce space, especially those who might know someone at Ruggable. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Ruggable's mission and products. Show us how your experience aligns with our goals and how you can contribute to our growth in Europe.
✨Tip Number 3
Don’t just wait for job postings! Keep an eye on our website and apply directly. We love seeing proactive candidates who are genuinely interested in joining our team.
✨Tip Number 4
Be ready to discuss data-driven strategies during interviews. We want to hear about your past successes in eCommerce and how you can leverage analytics to boost our performance across Europe.
We think you need these skills to ace Senior Director of eCommerce (Europe) (Hiring Immediately) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Director of eCommerce role. Highlight your achievements in eCommerce leadership and any relevant experience managing pan-European strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for consumer products and eCommerce. Share specific examples of how you've driven growth and improved customer experiences in previous roles.
Showcase Your Data Skills: Since this role involves a lot of analytics, be sure to mention your experience with site analytics, A/B testing, and performance metrics. We want to see how you’ve used data to make impactful decisions in your past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Ruggable!
How to prepare for a job interview at Ruggable
✨Know Your Numbers
As a Senior Director of eCommerce, you'll need to demonstrate your command over key performance metrics. Brush up on your site analytics, AOV, CAC, and ROAS. Be ready to discuss how you've used these metrics to drive growth in previous roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing and executing digital strategies across multiple markets. Think about specific examples where you balanced global brand moments with local retail peaks, and how that impacted customer experience and profitability.
✨Emphasise Collaboration
This role requires working closely with various teams. Highlight your collaborative leadership style and provide examples of how you've partnered with marketing, creative, and product teams to achieve common goals. Show them you're a team player who can bridge gaps between departments.
✨Understand the Local Market
Since this position involves managing eCommerce across Europe, it's crucial to demonstrate your understanding of local market nuances. Be prepared to discuss your approach to site localization, including language, currency, and payment methods, and how these factors influence conversion rates.