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- Tasks: Lead the digital strategy for Ruggable's eCommerce across Europe, driving growth and optimising customer experience.
- Company: Join Ruggable, a fast-growing e-commerce brand revolutionising home décor with innovative washable rugs.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development in a dynamic environment.
- Why this job: Make a real impact in a high-growth start-up while shaping the future of eCommerce in Europe.
- Qualifications: 10+ years in eCommerce leadership with a strong focus on customer experience and operational efficiency.
- Other info: Collaborative team environment with a commitment to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
About Ruggable: Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!
Job Summary: We are seeking a Senior Director of Ecommerce, Europe who will own the end-to-end digital business, leading strategy, execution, and optimization across all DTC eCommerce channels (UK, Germany, France, and expansion markets). Reporting directly to the GM of Europe, you will drive profitable growth, improve customer experience, and advance site operations, while aligning with our sustainable, made-to-order manufacturing model. In addition, you will be a key leader on our Global Digital team. You will ensure two-way knowledge transfer—applying global learnings to the European market, sharing local insights to uplift other regions, and actively shaping the global digital roadmap.
What You’ll Do:
- Commercial Strategy & P&L Management
- Develop and execute the digital strategy for Ruggable UK / EU storefronts, focusing on growth, profitability, and customer LTV.
- Oversee site analytics and KPI tracking, developing dashboards to monitor traffic, conversion, AOV, CAC, ROAS, retention, and contribution margin.
- Define and execute the European commercial calendar, balancing global brand moments with critical local retail peaks (e.g., Boxing Day, Summer Sales).
- Support international expansion and multi-channel strategy as Ruggable explores new markets and potential marketplaces while maintaining DTC leadership.
- Site Experience, Localization & Merchandising
- Own site merchandising, site content, operations, and E2E user experience, ensuring alignment with brand positioning and operational capabilities.
- Manage site content strategy, working cross-functionally with Creative, Brand, and Product teams to deliver engaging product storytelling and launches.
- Drive site localization strategy, ensuring language, currency, and payment methods are optimized to build trust and conversion in specific local markets.
- Drive site testing and personalization strategies to improve conversion rates and drive revenue per visitor.
- Act as the primary bridge between Europe and US HQ Product/Tech teams, advocating for regional roadmap requirements and technical resources that drive conversion and create a more localized consumer experience.
- Operational Alignment & Team Leadership
- Partner with Marketing to align paid media, email/SMS, and affiliate strategies with site objectives and customer journey optimization.
- Align with Europe Operations and Planning to manage site inventory visibility and lead-time communication (including cross-border complexities), supporting the made-to-order promise and customer transparency.
- Build, develop, and mentor a high-performing eCommerce team, fostering a culture of accountability, customer obsession, and continuous improvement.
What You’ll Need to Have:
- Required:
- 10+ years in eCommerce leadership, ideally within digitally native consumer brands.
- 2+ years of specific experience managing a pan-European strategy or multi-country storefronts.
- Proven track record of growing a DTC business while balancing customer experience and operational efficiency.
- Strong command of site analytics, A/B testing frameworks, and performance metrics.
- Experience with Shopify Plus (or similar platforms), GA4, and digital product management.
- Collaborative leader who can partner across Growth Marketing, Creative, Product Development, and Operations teams.
- Customer-first mindset with a data-driven approach to decision-making.
- Strong working knowledge of European data privacy regulations (GDPR, ePrivacy Directive) and their practical impact on digital marketing and site technology.
- Comfortable in a fast-paced, growth-stage environment with a test-and-learn culture.
- Preferred:
- Fluency in German or French.
- Background in home, lifestyle, or fashion brands.
- Experience working for a US-based company with international storefronts.
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
Senior Director of eCommerce (Europe) in London employer: Ruggable
Contact Detail:
Ruggable Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director of eCommerce (Europe) in London
✨Tip Number 1
Network like a pro! Reach out to connections in the eCommerce space, especially those who have experience with DTC brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by diving deep into Ruggable's mission and values. Show us how your passion for consumer products aligns with our goal of empowering customers. Tailor your responses to highlight your experience in driving profitable growth.
✨Tip Number 3
Don’t just wait for job postings—be proactive! Visit our website regularly and apply directly through it. This shows initiative and gives you a better chance of standing out from the crowd.
✨Tip Number 4
Brush up on your data skills! Familiarise yourself with site analytics and performance metrics. Being able to discuss how you've used data to drive decisions will impress us and show you're ready for the role.
We think you need these skills to ace Senior Director of eCommerce (Europe) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Director of eCommerce role. Highlight your experience in eCommerce leadership and any specific achievements that align with Ruggable's mission and values.
Showcase Your Data Skills: Since this role involves a lot of analytics, don’t forget to mention your experience with site analytics and performance metrics. Use specific examples to demonstrate how you've used data to drive growth and improve customer experiences.
Emphasise Collaboration: Ruggable values teamwork, so highlight your collaborative experiences. Talk about how you've worked with different teams like Marketing, Creative, and Operations to achieve common goals in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Ruggable
✨Know Your Numbers
As a Senior Director of eCommerce, you'll need to demonstrate your command over site analytics and performance metrics. Brush up on key figures like traffic, conversion rates, and customer lifetime value. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Leadership Style
This role requires building and mentoring a high-performing team. Prepare examples of how you've fostered a culture of accountability and customer obsession in your past positions. Highlight your collaborative approach and how you’ve successfully partnered with cross-functional teams.
✨Understand the Market
Ruggable is focused on the European market, so it's crucial to show your understanding of local nuances. Research the specific challenges and opportunities in the UK, Germany, and France. Be prepared to discuss how you would tailor strategies for these markets.
✨Align with Ruggable's Mission
Ruggable prides itself on empowering customers with beautiful, functional products. Make sure to articulate how your values align with their mission. Share your passion for consumer products and how you can contribute to their vision of disrupting the home décor industry.