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- Tasks: Manage and optimise the online shopping experience across European eCommerce storefronts.
- Company: Join Ruggable, a fast-growing e-commerce brand revolutionising home décor.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape customer journeys and drive sales with data-driven strategies in a vibrant team.
- Qualifications: 5-7 years in digital merchandising; strong analytical and communication skills required.
- Other info: Fluency in German or French is a plus; dynamic work environment with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
About Ruggable: Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. Our mission is to empower our customers to live vibrantly with beautiful products that don’t compromise on function.
Job Summary: Ruggable is looking for a strategic, data-savvy Digital Site Merchandiser to manage the onsite merchandising experience across our European eCommerce storefronts (UK, Germany, France, and other EU markets). In this role, you’ll be responsible for driving conversion, optimizing category performance, and creating compelling product storytelling through curated collections, site placement, and content alignment. You’ll work closely with Tech, Marketing, Creative, and Merchandising teams to create a best-in-class, seamless shopping experience.
What You’ll Do:
- Site Merchandising & Optimization: Own and execute site merchandising strategy across homepage, category pages, product grids, and landing pages. Use performance data and customer insights to optimize product placement, category hierarchy, filters, and sort order. Adapt merchandising strategies to regional preferences, ensuring that "Bestsellers" and curated lists reflect the specific design trends and buying behaviors of UK vs. Continental European customers. Work closely with Site Operations to ensure accurate attribution, taxonomy alignment, and product setup to support merchandising strategies. Plan and implement seasonal refreshes, promotional strategies, and curated product collections.
- Localization Management: Oversee the content localization workflow, ensuring product names, descriptions, and creative copy are culturally relevant and accurately translated (German, French) via agencies or tools. Conduct regular site audits across all regional domains to ensure currency, pricing, sizing (metric vs. imperial), and translations are displaying correctly.
- Campaign & Content Execution: Partner with Marketing and Creative to ensure campaign content, product launches, and promotional messaging are accurately and compellingly represented on-site. Coordinate site updates to align with campaign calendars, key launches, and merchandising priorities. Execute region-specific commercial moments, ensuring the site is ready for local peaks and seasonality. Work closely with SEO agency and US-based content lead to action on-site content optimization for search.
- Category Strategy & Insights: Analyze and report on category, product-level and user performance to guide future merchandising decisions. Recommend assortment or visual updates based on trends, and customer behaviour.
- Conversion Optimization: Monitor daily site metrics (conversion rate, bounce rate, click-through rate, sell-through, etc.) to identify opportunities for improvement. Run A/B tests and partner with Tech teams to validate and implement site changes that improve customer engagement and sales performance.
What You’ll Need to Have:
- Required: 5–7 years of experience in digital or eCommerce merchandising, ideally with a consumer product brand or multi-category retailer. Strong understanding of online customer behaviour, site UX principles, and eCommerce KPIs. Experience with merchandising tools such as Shopify, Contentful, Constructor, or equivalent CMS/PIM systems. Comfortable working within data platforms like Heap, Looker, Google Analytics in order to analyze and act on data. Strong eye for visual storytelling and product presentation, with attention to detail in execution. Excellent organizational, project management, and communication skills — able to drive timelines and coordinate cross-functionally. Ability to think both strategically and tactically, balancing short-term priorities with long-term merchandising goals.
- Preferred: Background in home, lifestyle, or fashion brands. Experience managing site merchandising for multi-country or multi-language storefronts. Fluency in German or French is a strong plus. Working knowledge of SEO strategy. Familiarity with A/B testing tools (Optimizely, Ninetailed).
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
Digital Site Merchandiser employer: Ruggable
Contact Detail:
Ruggable Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Site Merchandiser
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is especially important for roles like Digital Site Merchandiser where visual storytelling is key.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their customer base and be ready to discuss how you can enhance their eCommerce experience. Tailor your answers to show you're a perfect fit for Ruggable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Ruggable.
We think you need these skills to ace Digital Site Merchandiser
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Site Merchandiser role. Highlight your experience in e-commerce and digital merchandising, and show us how your skills align with our mission at Ruggable.
Show Off Your Data Skills: Since this role is all about being data-savvy, don’t forget to mention any tools you’ve used like Google Analytics or Shopify. We want to see how you’ve used data to drive decisions and improve performance in your previous roles.
Be Creative with Your Storytelling: We love a good story! When you describe your past experiences, focus on how you’ve created compelling product presentations or curated collections. Show us your eye for visual storytelling and how it can enhance the customer journey.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Ruggable
✨Know Your Data
As a Digital Site Merchandiser, you'll need to be data-savvy. Brush up on your knowledge of eCommerce KPIs and be ready to discuss how you've used data to drive conversion rates in previous roles. Bring specific examples of how you’ve optimised product placements or category performance based on data insights.
✨Understand the Market
Ruggable operates across various European markets, so it's crucial to understand regional preferences. Research the differences in consumer behaviour between the UK and other EU countries. Be prepared to share how you would adapt merchandising strategies to cater to these diverse markets.
✨Showcase Your Visual Storytelling Skills
A strong eye for visual presentation is key in this role. Prepare a portfolio or examples of past work that highlight your ability to create compelling product stories through site placement and content alignment. Discuss how you ensure that product visuals resonate with the target audience.
✨Collaboration is Key
You'll be working closely with various teams, so demonstrate your project management and communication skills. Think of examples where you successfully coordinated with marketing, tech, or creative teams to execute a campaign or site update. Highlight your ability to drive timelines and manage cross-functional projects.