Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support and optimise customer retention campaigns across Europe using Email, SMS, and Direct Mail.
- Company: Join Ruggable, a fast-growing e-commerce brand revolutionising home décor.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Gain hands-on experience in lifecycle marketing within a dynamic, global team.
- Qualifications: 1-3 years in lifecycle marketing or related fields; CRM experience preferred.
- Other info: Work in a vibrant London office three days a week.
The predicted salary is between 30000 - 40000 £ per year.
About Ruggable: Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!
Job Summary: The Lifecycle Marketing Coordinator will support the execution, optimisation, and expansion of Ruggable's customer retention and engagement programmes across European markets. This role is highly operational and detail-driven, focused on ensuring high-quality execution across Email, SMS, and Direct Mail, while supporting performance reporting, localisation, and lifecycle experimentation.
Working closely with the Lifecycle Marketing Manager, global and cross-functional partners, this role helps keep the lifecycle engine running smoothly, supporting campaign builds, QA, flow maintenance, and insight gathering that directly contribute to list growth, engagement, conversion, repeat purchase, and long-term retention. This is an ideal role for someone looking to deepen their CRM and lifecycle expertise in a fast-paced, global DTC environment. German language skills are a plus, but not required.
What You'll Do:
- Campaign Execution & Operations
- Support end-to-end execution of lifecycle campaigns across European markets, from briefing and setup through testing, deployment, and post-send review.
- Build and schedule Email and SMS campaigns within CRM platforms (Klaviyo), ensuring accurate segmentation, personalisation, localisation, and timing alignment.
- Maintain lifecycle calendars and coordinate timelines to ensure retention activity aligns with broader commercial initiatives.
- Partner with internal teams and agencies to ensure messaging, content, and offers are accurate, market-appropriate, and on-brand.
- Support smooth hand-offs and communication across teams to keep lifecycle initiatives on track.
- Automated Journeys & Flow Management
- Build, maintain, and optimize automated lifecycle flows and journeys (e.g. welcome, browse/cart abandon, post-purchase, winback).
- Help maintain and optimise email and SMS sign-up modals, forms, and acquisition entry points to support list growth and conversion rate optimisation.
- Identify opportunities to improve engagement and retention through testing, iteration, and continuous optimisation.
- Own documentation of flow logic, testing learnings, and ongoing improvements.
- Localization and QA
- Execute lifecycle activities across multiple European markets, including coordinating German-market localisation and campaign support where needed.
- QA entry points regularly to ensure functionality, correct data capture, and seamless integration into CRM systems.
- Carry out thorough QA checks across campaigns, flows, languages, devices, and markets, reviewing links, tracking, segmentation logic, dynamic content, and rendering.
- Ensure adherence to data privacy and consent best practices, including GDPR requirements for European markets.
- Reporting and Analytics
- Monitor and report on lifecycle performance across Email, SMS, and Direct Mail channels.
- Assist with weekly and ad hoc reporting, pulling performance data and summarising key trends, insights, and opportunities.
- Maintain dashboards, test-and-learn documentation, and reporting hygiene.
- Work closely with Creative, Brand, Merchandising, Analytics, and agency partners to manage creative briefs, asset requests, feedback cycles, and approvals.
What You'll Need to Have:
- Required:
- 1–3 years' experience in lifecycle marketing, CRM, email/SMS marketing, or a related marketing operations role.
- Hands-on experience working in ESP/CRM and SMS platforms (preferably Klaviyo and Postscript).
- Strong attention to detail and a passion for QA, accuracy, and operational excellence.
- Comfort working with performance metrics and reporting, with the ability to interpret results and summarise insights.
- Highly organised, proactive, and able to manage multiple tasks and deadlines in a fast-paced environment.
- Strong communication skills and confidence working cross-functionally.
- Preferred:
- Experience supporting multi-market or international lifecycle programmes.
- Exposure to SMS, Direct Mail, or multi-channel lifecycle programmes.
- Basic HTML/CSS knowledge for email formatting or troubleshooting.
- Experience with Shopify or another eCommerce platform.
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
Lifecycle Marketing Coordinator, Europe (UK-Based) London, England, United Kingdom employer: Ruggable group
Contact Detail:
Ruggable group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Coordinator, Europe (UK-Based) London, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Ruggable and understanding their products and values. Tailor your answers to show how your skills align with their mission of empowering customers with vibrant, functional products.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. Focus on articulating your experience in lifecycle marketing and how it can benefit Ruggable's growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Ruggable team.
We think you need these skills to ace Lifecycle Marketing Coordinator, Europe (UK-Based) London, England, United Kingdom
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Lifecycle Marketing Coordinator role. Highlight your relevant experience in lifecycle marketing, CRM, and any specific tools like Klaviyo that you’ve used. We want to see how you can bring your unique skills to our team!
Show Your Passion: Let your enthusiasm for e-commerce and consumer products shine through in your application. Share examples of how you've contributed to customer engagement or retention in previous roles. We love candidates who are genuinely excited about what we do at Ruggable!
Be Detail-Oriented: Since this role is all about execution and optimisation, make sure your application is free from typos and errors. Show us that you pay attention to detail by presenting a polished and professional application. We appreciate candidates who value quality!
Apply Through Our Website: We encourage you to submit your application directly through our website. This helps us keep track of your application and ensures it gets to the right people. Plus, it’s super easy and straightforward – just follow the prompts!
How to prepare for a job interview at Ruggable group
✨Know Your Stuff
Before the interview, dive deep into Ruggable's products and their lifecycle marketing strategies. Familiarise yourself with their email and SMS campaigns, especially if you have experience with platforms like Klaviyo. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Detail-Driven Mindset
Since this role is highly operational and detail-oriented, be ready to discuss specific examples from your past experiences where your attention to detail made a difference. Whether it was a successful campaign execution or a QA process you improved, highlight those moments to demonstrate your fit for the role.
✨Be Ready to Discuss Metrics
Prepare to talk about performance metrics you've worked with in previous roles. Ruggable values data-driven decision-making, so being able to interpret results and summarise insights will set you apart. Bring examples of how you've used data to optimise campaigns or improve customer engagement.
✨Emphasise Collaboration Skills
This position requires working closely with various teams, so be prepared to share experiences that showcase your communication and collaboration skills. Discuss how you've successfully partnered with cross-functional teams in the past to achieve common goals, ensuring you align with Ruggable's team-oriented culture.