Brand Manager - UK - Maternity Leave Coverage New London, England, United Kingdom

Brand Manager – UK – Maternity Leave Coverage

London, England, United Kingdom

Overview

Ruggable is a leading direct-to-consumer e-commerce brand. We are seeking a Brand Manager for a fixed-term maternity cover contract to lead the development and execution of campaigns aimed at growing brand awareness and engagement across the UK and European markets. This role reports to the Europe Marketing Director and is based in London with a hybrid schedule (3 days per week in office).

What You’ll Do

• Collaborate with the Europe Marketing Director and cross-functional partners (creative, social, influencer, acquisition) to develop and execute brand campaigns and marketing projects.
• Lead quarterly and long-term brand planning for the UK and Europe.
• Partner with the global Marketing team and lead project management for Europe—managing meetings and communications to ensure alignment on major project planning.
• Manage the PR agency to create and execute communications initiatives across brand and product stories, partnerships, events, etc.
• Monitor marketing trends across industries with a focus on e-commerce, lifestyle brands, and home decor.
• Track brand health using social listening and brand awareness surveys; identify insights and opportunities.
• Identify and evaluate brand growth opportunities through new marketing channels, partnerships/agencies, campaigns, and more.
• Manage the Brand Strategy budget and report on major initiatives, setting and tracking KPIs.

What You’ll Need to Have

Required:

• 5+ years of relevant experience in Brand Management, Marketing, and/or Growth marketing
• Proven track record of developing, executing and optimizing marketing campaigns and growing brand KPIs
• Experience working with in-house creative teams and external agencies
• Strong project management skills with the ability to manage multiple projects and bring structure to processes
• Strong integrated channel experience, with a focus on digital channels, PR and ATL
• Strategic thinker with the ability to dive into details
• Strong data analytics skills and the ability to combine business data with consumer insights
• Strong presentation skills and ability to communicate cross-functionally with stakeholders and executives
• Adaptable to a fast-paced, changing environment
• Fluency in English and German

Preferred:

• Experience in a fast-paced startup or e-commerce company
• Experience working across multiple European territories

Ruggable is an Equal Employment Opportunity employer and is committed to creating an inclusive environment for all employees.