Performance Marketing Specialist | Paid Media

Performance Marketing Specialist | Paid Media | B2C Agency Experience Essential

Location: London | Hybrid Working

Employment Type: Permanent

We are partnering with an ambitious, fast-growing organisation operating within the medical aesthetics and healthcare sector. With an expanding portfolio of clinics across the UK and Europe, the business is investing in its digital capabilities to drive customer acquisition, commercial performance and long-term growth.

This is an exciting opportunity for an experienced, hands-on Performance Marketing Specialist with a strong B2C agency background to take ownership of paid media campaigns across a growing, multi-location portfolio.

We are seeking someone who combines technical expertise, commercial thinking and a proven ability to deliver measurable results in a fast-paced, consumer-focused environment.

The Role

You will be responsible for developing, executing and optimising paid media campaigns across Google Ads, Meta and other relevant digital channels.

Working collaboratively with marketing and commercial stakeholders, you will play a key role in improving lead generation, customer acquisition and conversion performance across multiple locations.

Key responsibilities include:

• Own the end-to-end management of paid media campaigns, from setup and execution through to daily optimisation.
• Manage and optimise advertising budgets across multiple campaigns, ensuring measurable return on investment.
• Drive qualified consumer lead generation, focusing on cost per acquisition (CPA), return on ad spend (ROAS) and conversion performance.
• Implement and maintain accurate conversion tracking, attribution and performance reporting.
• Analyse campaign data, identify opportunities and continuously test and improve performance.
• Collaborate with wider marketing, digital and CRM teams to optimise the customer acquisition journey.

Essential Requirements – Non-Negotiable

• Minimum 4–5 years of directly relevant, hands-on performance marketing experience.
• Proven experience working within a B2C-focused performance marketing or digital media agency is essential. Candidates must have managed consumer-facing paid media campaigns, with direct accountability for campaign delivery and performance.
• Strong hands-on expertise in Google Ads and Meta Ads, including campaign setup, targeting, bidding, budget management and ongoing optimisation.
• Demonstrable experience managing paid media budgets directly, rather than solely overseeing agencies or reporting on campaign results.
• Strong technical knowledge of Google Analytics 4 (GA4), conversion tracking, pixels, tags and UTM parameters.
• Proven success in driving consumer acquisition, qualified leads and measurable improvements in CPA and ROAS.
• Strong analytical capabilities, commercial awareness and confidence interpreting campaign data to inform decisions.
• Ability to work independently, manage multiple campaigns and thrive in a fast-paced, entrepreneurial environment.
• Experience managing campaigns across multiple consumer brands, locations or international markets.
• Exposure to healthcare, medical aesthetics or other consumer lead-generation sectors.
• Experience with CRM attribution, offline conversion tracking and additional paid media channels.
• French or German language skills.

Why Consider This Opportunity?

This is a hands-on, commercially focused role offering genuine ownership and the opportunity to make a measurable impact within a rapidly expanding international organisation.

You will play an important part in strengthening performance marketing capabilities, driving customer acquisition and supporting the next phase of business growth.

If you have a strong B2C agency background, at least 4–5 years of hands-on paid media experience and a proven track record of delivering measurable consumer acquisition results, we would welcome a conversation.