Associate Social Copywriter

Location: Boston; Hybrid (2 days in the office required)

Approved Salary Range: $51,000-$57,000

About the Role: As a vital member of the Rue Gilt Groupe (RGG) marketing team, you will serve as the dynamic voice behind our premier brands, Rue La La and Gilt. This role sits at the intersection of creative storytelling and performance marketing, designed for a versatile copywriter who thrives in the fast‑paced world of fashion e‑commerce. You will be responsible for driving member engagement, achieving key performance indicators (KPIs), and supporting overarching business goals by crafting compelling narratives across our entire digital landscape. From leading daily social media interactions and real‑time pop culture commentary to developing long‑form editorial blogs and impactful direct marketing campaigns, you will act as a primary brand steward. Success in this position requires a keen eye for emerging social media trends and the agility to seamlessly maintain and elevate the distinct identities of both Rue La La and Gilt.

Key Responsibilities:

• Write and publish compelling captions for Instagram, Facebook, TikTok, and Pinterest, as well as Instagram reels and stories.
• Create social content including long‑form blogs and more.
• Develop on‑brand copy that not only resonates with our audience but also achieves KPIs and supports business goals.
• Write performance‑driven push notifications, subject lines, and marketing email copy as needed, maintaining our unique brand voice.
• Schedule social content through our marketing platform.
• Help with content updates as needed, potentially outside normal business hours.
• Faithfully maintain the Rue La La and Gilt voice standards.
• Follow the latest trends in the marketing and social media world.
• Stay up to date on pop culture moments and make sure they are covered in real‑time, when necessary.

About you:

You are an innovative and enthusiastic Social Copywriter who will be passionate about creating engaging social content for both Rue La La and Gilt. You should be an adaptable storyteller with a passion for fashion, lifestyle, and social media trends. The ability to write copy that is both succinct and informative that champions for our brand voice. Knowledge of social media best practices. A keen understanding of the social landscape and the desire to stay on top of best practices and emerging social media trends. Self‑starting, with the ability to both work collaboratively and independently as needed. The ability to juggle multiple projects and deadlines simultaneously and make quick turnarounds.

Experience and Background Needed:

Education: BA/BS in English, Communications, Journalism, or a related field.

Years of experience: An innovative and enthusiastic Social Copywriter who will be passionate about creating engaging social content for both Rue La La and Gilt. You should be an adaptable storyteller with a passion for fashion, lifestyle, and social media trends.

Technical skills: Social Media (Instagram, TikTok, Facebook, Pinterest), Reels/ Stories, Blogs, Microsoft Outlook, Google Drive / Google Slides / Google Docs / Google Sheets, Excel / Word, PowerPoint.

Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

What We Offer: Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

We Encourage You to Apply: At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

Work Authorization: Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full‑time basis. This position is not eligible for visa sponsorship now or in the future.

Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, colour, religion, sex, national origin, disability, or protected veteran status.