At a Glance
- Tasks: Lead innovative B2B demand generation campaigns and engage with key decision-makers.
- Company: Rapidly growing B2B SaaS scale-up with a collaborative marketing team.
- Benefits: Opportunity for ownership, fresh thinking, and influence in a dynamic environment.
- Other info: Hybrid role in London, perfect for strategic thinkers who love action.
- Why this job: Join at a pivotal growth stage and shape the future of demand generation.
- Qualifications: 5+ years in B2B marketing, strong ABM and campaign execution skills.
The predicted salary is between 55000 - 65000 £ per year.
We’re working with a rapidly growing B2B SaaS scale-up looking for a Demand Generation Manager to join its small, collaborative marketing team. The business has grown significantly over the past few years and is now entering its next stage of growth. This is a great opportunity for a commercially minded B2B marketer who enjoys working in a scale-up environment and wants genuine ownership of demand generation.
Reporting into the Head of Marketing, you’ll develop and deliver integrated campaigns designed to create qualified demand and, importantly, convert that demand into sales conversations and pipeline. The business operates within a highly targeted enterprise market, so this isn’t about generating huge volumes of leads through broad paid campaigns. Account-based marketing is central to the strategy, and you’ll focus on reaching and engaging specific organisations and decision-makers through relevant, high-quality campaigns.
You’ll work closely with Sales and other teams across the business, with plenty of autonomy to bring new ideas and help shape how demand generation evolves.
What you’ll be doing:- Planning and delivering integrated B2B demand generation campaigns from strategy through to execution
- Developing ABM campaigns across targeted enterprise accounts, including one-to-many and one-to-few approaches
- Creating campaigns across channels including email, webinars, events, thought leadership, gated content and organic digital
- Building nurture programmes and customer journeys using marketing automation
- Generating and qualifying high-intent leads and working closely with Sales/SDRs to improve conversion into meetings and opportunities
- Using campaign and funnel data to understand what is working and continually improve performance
- Supporting lead scoring, segmentation and marketing automation
- Working closely with Sales to ensure marketing activity is aligned to commercial priorities
- Exploring new channels and approaches to reach a highly targeted B2B audience
- Helping the business develop an increasingly sophisticated and measurable demand generation strategy
You’ll ideally have around 5+ years' experience within B2B marketing, with strong experience across demand generation and integrated campaigns. Experience within B2B SaaS or technology would be particularly relevant, although we’re open to people from other complex B2B environments.
You’ll need:
- Good understanding of account-based marketing (ABM)
- Experience planning and executing integrated campaigns end-to-end
- Hands-on experience with a marketing automation platform such as HubSpot, Marketo, Pardot or similar
- Experience with lead nurturing, segmentation and funnel management
- A commercial mindset and an understanding of how marketing contributes to pipeline and revenue
- Strong analytical skills and confidence using campaign data to make decisions
- Experience working closely with Sales
- The ability to operate autonomously within a small, fast-moving team
Paid media/performance marketing experience is not essential. This role is much more focused on targeted ABM, content-led demand generation, nurture and creating high-quality opportunities within a defined enterprise audience. You don’t need previous experience within the company's particular industry. What matters more is a strong B2B SaaS/demand generation mindset, curiosity and the ability to get up to speed with a complex product and audience.
The opportunity: This is a particularly interesting time to join. The business is already established and successful but is moving into its next stage of growth, creating plenty of opportunity for someone to bring fresh thinking and influence how demand generation is done. The marketing team is small and highly collaborative, so this would suit someone who enjoys combining strategic thinking with actually making things happen.
Location: London, hybrid - approximately 2 days per week in the office.
Demand Generation Manager, B2B SaaS employer: Ruby Magpie
Join a dynamic and rapidly growing B2B SaaS scale-up in London, where you will have the opportunity to take genuine ownership of demand generation within a collaborative marketing team. With a strong focus on account-based marketing and integrated campaigns, this role offers a unique chance for professional growth and the ability to influence the company's evolving strategy. Enjoy a supportive work culture that values fresh ideas and autonomy, all while being part of an exciting phase of growth in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager, B2B SaaS
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ruby Magpie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ruby Magpie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ruby Magpie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ruby Magpie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager, B2B SaaS
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ruby Magpie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ruby Magpie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ruby Magpie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ruby Magpie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ruby Magpie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ruby Magpie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
