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For Companies At a Glance
- Tasks: Lead global digital marketing strategies while tailoring campaigns for EMEA and MENA markets.
- Company: Join a dynamic team at Rubrik, a leader in innovative digital solutions.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Why this job: Make a global impact while honing your skills in a fast-paced, collaborative environment.
- Qualifications: 7+ years in paid media with expertise in EMEA and MENA digital landscapes.
- Other info: Be part of a diverse team that values equal opportunity and innovation.
The predicted salary is between 60000 - 80000 £ per year.
About The Role
Location: London or Amsterdam. We are looking for a Global Digital Marketing Manager to join our Paid Media team. While this role is based in Europe, it carries a global remit, contributing to the overarching strategy of our international paid media presence. The ideal candidate is a seasoned expert in the EMEA and MENA markets who can act as the local-market authority while driving global campaign consistency. You will be comfortable working with high autonomy in a fast-paced environment, ensuring that while our strategies are global, our execution is localized and culturally resonant. This is a highly cross-functional role reporting into a US-based lead, requiring seamless coordination across global time zones.
Key Responsibilities
- Global Strategy & Local Expertise: Serve as the primary subject matter expert for EMEA and MENA, ensuring global campaigns are optimized for local nuances, trends, and "local-first" creative requirements.
- End-to-End Campaign Management: Manage external agencies and lead the hands-on execution of paid media campaigns across global channels (Google, LinkedIn, Reddit, Meta).
- Performance Analysis: Analyze global campaign metrics to identify cross-regional trends and provide data-driven recommendations that impact the entire organization.
- Ad Operations & Infrastructure: Support global campaign setup, audience segmentation, and bid management. Collaborate with the Marketing Ops team on global lead routing, vendor onboarding, and system troubleshooting.
- A/B Testing & Innovation: Design and conduct A/B tests to refine messaging and targeting, scaling successful regional experiments into global best practices.
- Budget Stewardship: Manage global budget allocations effectively, implementing sophisticated bidding strategies to maximize ROI across diverse currencies and markets.
- Cross-Functional Leadership: Act as the strategic "connector" between the US-based leadership, global Paid Media team, and the local EMEA/MENA Marketing and Sales pods.
Qualifications & Experience
- 7+ years of experience in paid media with a proven track record of managing high-growth global accounts.
- Deep Regional Knowledge: In-depth expertise in the digital landscapes of EMEA and MENA.
- Platform Mastery: Advanced proficiency in Google SEM, Meta, LinkedIn, and emerging paid channels.
- Technical Stack: Experience with Adobe Analytics, Tableau, Salesforce CRM, and Marketo.
- Strategic Agility: A self-starter who can navigate the complexity of a global reporting structure (reporting into the US) while maintaining local momentum.
- Project Management: Skilled in Asana or similar tools to manage competing priorities across different time zones.
- Communication: Exceptional verbal and written skills; ability to influence stakeholders at both the regional and global executive levels.
Global Digital Marketing Manager (EMEA & MENA Expert) in London employer: Rubrik
Contact Detail:
Rubrik Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Marketing Manager (EMEA & MENA Expert) in London
✨Tip Number 1
Network like a pro! Reach out to connections in the digital marketing space, especially those with experience in EMEA and MENA. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your expertise! When you get the chance to meet potential employers, whether at events or online, make sure to highlight your knowledge of local markets and global strategies. We want to see how you can bring value to our team!
✨Tip Number 3
Prepare for interviews by diving deep into our company’s campaigns. Understand what we’ve done globally and think about how you would adapt those strategies for local markets. This will show us you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team at Rubrik.
We think you need these skills to ace Global Digital Marketing Manager (EMEA & MENA Expert) in London
Some tips for your application 🫡
Show Your Local Expertise: Make sure to highlight your deep understanding of the EMEA and MENA markets in your application. We want to see how you can bring that local knowledge to our global strategies!
Tailor Your Experience: When detailing your past roles, focus on your experience with paid media campaigns. We’re looking for specific examples that demonstrate your ability to manage high-growth accounts and drive results.
Be Data-Driven: We love numbers! Include metrics and data from your previous campaigns to showcase your analytical skills. Show us how your insights have led to successful outcomes in your past roles.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Rubrik
✨Know Your Markets Inside Out
As a Global Digital Marketing Manager, you need to showcase your deep understanding of the EMEA and MENA markets. Research local trends, cultural nuances, and successful campaigns in these regions. Be ready to discuss how you can adapt global strategies to resonate locally.
✨Demonstrate Campaign Management Skills
Prepare to talk about your experience managing paid media campaigns across various platforms like Google and LinkedIn. Bring specific examples of campaigns you've led, focusing on your role in execution and performance analysis. Highlight any A/B testing you've conducted and the results achieved.
✨Showcase Your Analytical Prowess
Be prepared to discuss how you analyse campaign metrics and derive actionable insights. Familiarise yourself with tools like Adobe Analytics and Tableau, and be ready to explain how you've used data to influence marketing strategies and improve ROI.
✨Communicate Effectively Across Time Zones
Since this role involves cross-functional leadership, practice articulating how you manage communication and collaboration with teams across different time zones. Share examples of how you've successfully coordinated projects with remote teams, ensuring everyone stays aligned and informed.