At a Glance
- Tasks: Lead global digital marketing strategies while tailoring campaigns for EMEA and MENA markets.
- Company: Join a dynamic team at Rubrik, a leader in innovative digital solutions.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Collaborate across time zones in a fast-paced, supportive environment.
- Why this job: Make a global impact while honing your expertise in diverse digital landscapes.
- Qualifications: 7+ years in paid media with strong knowledge of EMEA and MENA markets.
The predicted salary is between 60000 - 80000 £ per year.
About The Role
Location: London or Amsterdam. We are looking for a Global Digital Marketing Manager to join our Paid Media team. While this role is based in Europe, it carries a global remit, contributing to the overarching strategy of our international paid media presence. The ideal candidate is a seasoned expert in the EMEA and MENA markets who can act as the local-market authority while driving global campaign consistency. You will be comfortable working with high autonomy in a fast-paced environment, ensuring that while our strategies are global, our execution is localized and culturally resonant. This is a highly cross-functional role reporting into a US-based lead, requiring seamless coordination across global time zones.
Key Responsibilities
- Global Strategy & Local Expertise: Serve as the primary subject matter expert for EMEA and MENA, ensuring global campaigns are optimized for local nuances, trends, and "local-first" creative requirements.
- End-To-End Campaign Management: Manage external agencies and lead the hands-on execution of paid media campaigns across global channels (Google, LinkedIn, Reddit, Meta).
- Performance Analysis: Analyze global campaign metrics to identify cross-regional trends and provide data-driven recommendations that impact the entire organization.
- Ad Operations & Infrastructure: Support global campaign setup, audience segmentation, and bid management. Collaborate with the Marketing Ops team on global lead routing, vendor onboarding, and system troubleshooting.
- A/B Testing & Innovation: Design and conduct A/B tests to refine messaging and targeting, scaling successful regional experiments into global best practices.
- Budget Stewardship: Manage global budget allocations effectively, implementing sophisticated bidding strategies to maximize ROI across diverse currencies and markets.
- Cross-Functional Leadership: Act as the strategic "connector" between the US-based leadership, global Paid Media team, and the local EMEA/MENA Marketing and Sales pods.
Qualifications & Experience
- 7+ years of experience in paid media with a proven track record of managing high-growth global accounts.
- Deep Regional Knowledge: In-depth expertise in the digital landscapes of EMEA and MENA.
- Platform Mastery: Advanced proficiency in Google SEM, Meta, LinkedIn, and emerging paid channels.
- Technical Stack: Experience with Adobe Analytics, Tableau, Salesforce CRM, and Marketo.
- Strategic Agility: A self-starter who can navigate the complexity of a global reporting structure (reporting into the US) while maintaining local momentum.
- Project Management: Skilled in Asana or similar tools to manage competing priorities across different time zones.
- Communication: Exceptional verbal and written skills; ability to influence stakeholders at both the regional and global executive levels.
Global Digital Marketing Manager: EMEA & MENA Expert employer: Rubrik
Rubrik is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the opportunity to thrive in a fast-paced environment while contributing to global marketing strategies. With a strong focus on professional growth, employees benefit from cross-functional collaboration and the chance to lead innovative campaigns across diverse markets in EMEA and MENA. Located in vibrant cities like London or Amsterdam, Rubrik provides a unique blend of local expertise and global reach, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Marketing Manager: EMEA & MENA Expert
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns, especially those relevant to EMEA and MENA markets. This will help you stand out during interviews.
✨Tip Number 3
Prepare for the interview by researching the company’s recent campaigns and their performance. Bring insights and suggestions to the table; it shows you’re proactive and genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Global Digital Marketing Manager: EMEA & MENA Expert
Some tips for your application 🫡
Show Your Local Expertise:Make sure to highlight your deep understanding of the EMEA and MENA markets in your application. We want to see how you can bring that local knowledge to our global strategies!
Tailor Your Experience:When detailing your past roles, focus on your experience with paid media campaigns. We’re looking for specific examples that demonstrate your ability to manage high-growth accounts and drive results.
Be Data-Driven:We love numbers! Include metrics and data from your previous campaigns to showcase your analytical skills. Show us how your insights have led to successful outcomes in your past roles.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Rubrik
✨Know Your Markets Inside Out
Make sure you brush up on the latest trends and nuances in the EMEA and MENA markets. Being able to discuss specific examples of how local cultures influence digital marketing strategies will show that you're not just a global thinker, but also a local expert.
✨Showcase Your Campaign Management Skills
Prepare to discuss your experience with managing paid media campaigns across various platforms like Google and LinkedIn. Bring examples of successful campaigns you've led, focusing on how you adapted global strategies to fit local needs.
✨Data-Driven Decision Making
Be ready to talk about how you've used performance analysis to drive campaign improvements. Highlight any A/B testing you've conducted and the insights gained from those tests, as this role requires a strong analytical mindset.
✨Cross-Functional Collaboration
Since this role involves working with teams across different time zones, share examples of how you've successfully collaborated with diverse teams in the past. Emphasise your communication skills and ability to influence stakeholders at various levels.
