Senior Marketing Manager - Donor Development

A bit about us

Do you want to create a better world for animals? At the RSPCA, we believe all animals deserve kindness and respect. We work for the benefit of every animal - as well as pets, that includes farmed animals, wildlife, and animals used in science. Choose a career with us and make a difference for every kind.

Every day, the RSPCA works tirelessly to rescue, rehabilitate and rehome animals in desperate need. None of this vital work is possible without the enduring generosity of our committed supporters.

We are seeking an ambitious, strategic and data-driven Senior Marketing Manager - Donor Development to join our Individual Giving team.

In this pivotal leadership role, you will shape and deliver multi-channel retention and individual giving strategies that engage our loyal donor base, driving both immediate revenue and sustainable lifetime value to protect animals for years to come.

Contract : Permanent

Working hours : 35 hours - Monday to Friday.

Hybrid role: You will mostly be based at home but there is a requirement to work from the Horsham Hub in West Sussex and the London Hub in Blackfriars on occasion.

We think this role is going to be popular and are expecting to attract high interest, so we strongly encourage early applications to avoid missing out. The deadline for applications will be the 23rd of November at 11:30pm.

What a day might look like for you

As Senior Marketing Manager, you will take ownership of strategic planning, budgeting and campaign execution across key areas of our Donor Development programme. You will manage budgets and lead high‑impact, multi‑channel direct and digital marketing initiatives while leading an agile, passionate team.

You will champion best‑in‑class supporter journeys, utilising stewardship strategies to deepen the emotional supporter connection, whilst unlocking further opportunities to give across our appeals as well as upgrade, conversion and reactivation moments.

As Senior Marketing Manager, we will look to you to:

• Develop, implement and monitor annual operational plans and strategic objectives for key donor development programmes, aligning directly with overarching individual giving strategies.
• Manage annual spend and income targets.
• Conduct monthly performance reviews and quarterly re‑forecasting to ensure all campaign and lifetime value KPIs are met.
• Lead creative development, making critical decisions on copy, design and channel strategy across direct mail, digital, telemarketing and SMS to authentically represent our mission and brand.
• Collaborate closely with peer Senior Marketing Managers (Donor Recruitment, Legacy, Mid‑Value) to build seamless, data‑driven onboarding and donor development pathways.
• Proactively identify, test and scale innovative income generation opportunities, including engaging under‑leveraged audiences.
• Appoint, oversee and review creative and agency partners, ensuring high‑performing, compliant delivery against agreed objectives.
• Lead, coach and empower a small team, fostering a high‑performance culture with robust training in budgeting, campaign analysis, and personal development.
• Maintain up‑to‑date knowledge of fundraising legislation, Data Protection/GDPR and Gambling Commission requirements (lotteries and raffles), ensuring full regulatory compliance across all activity.

This key role requires an experienced senior direct marketer with a strong fundraising pedigree, commercial acumen and proven leadership capability.

To succeed within this role, it is essential that you have:

• Proven individual giving experience gained within a large charity organisation.
• Extensive practical experience delivering complex, data‑driven marketing campaigns.
• Proven track record managing integrated campaigns across direct mail, digital channels, telemarketing and SMS.
• Demonstrable experience building, managing and re‑forecasting multi‑million‑pound income and expenditure budgets.
• Deep understanding of print and digital production processes, paired with a sharp eye for creative strategy, copy and visual design.
• Solid experience coaching, mentoring and managing direct reports to achieve their full potential.
• Proven ability to select, brief and hold third‑party agencies accountable, alongside strong cross‑departmental collaboration skills.
• Outstanding verbal and written communication skills, with the flexibility to adapt to changing priorities in a fast‑paced environment.

Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check.

Applicants must have the legal right to work in the UK as we are unable to sponsor visas.

Final note from us & good luck with your application!

The recruitment process will include a two stage interview process.

First stage interviews will be held remotely during the week commencing the 30th of November and the second stage interviews will take place the following week, and will include a task.

We want to ensure we do all we