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- Tasks: Lead impactful marketing campaigns to inspire action for animal welfare.
- Company: Join the RSPCA, the largest and oldest animal welfare charity.
- Benefits: Hybrid working, competitive salary, and a chance to make a real difference.
- Why this job: Shape marketing strategies that resonate and drive engagement for a noble cause.
- Qualifications: Experience in strategic marketing and multi-channel campaigns is essential.
- Other info: Dynamic team environment with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
Do you have the vision and collaborative skills to help shape our marketing activities, ensuring alignment and integration while amplifying our positive impact? Can you inspire millions to give their time, money, and voice to create a better world for every animal? If so, this role could be the perfect fit for you.
Working hours: 35 hours per week – Monday to Friday
Hybrid role: Work from home and from our London and Horsham hubs, as needed
Contract: Permanent
The RSPCA, the largest and oldest animal welfare charity, is seeking an enthusiastic and experienced Strategic Marketing Lead to guide the development and implementation of our overarching organisational marketing strategy. This is a wonderful opportunity to join a growing team at an exciting time, with new opportunities to explore as we embed our award-winning brand.
What a day might look like for you:
- This pivotal role will allow you to shape how we connect with the public, build brand awareness and understanding, and drive engagement across all channels to inspire action and deepen our connection with our customers.
- As our Strategic Marketing Lead, you will craft impactful brand and marketing campaigns that resonate with our priority audiences and directly contribute to the delivery of our ambitious "Together for Animal Welfare" strategy.
- You will lead and nurture a high-performing team of marketing specialists, fostering a culture of creativity, innovation, collaboration, and continuous growth.
- Partnering with leading creative agencies to deliver best in class integrated campaigns that cut through the noise and build lasting brand consideration and trust.
- With a growth mindset, you will drive innovation in our marketing approaches, embracing digital-first thinking and exploring emerging technologies to maximise our impact.
- You will collaborate with expert colleagues across the RSPCA, using your marketing insight and influencing skills to agree the optimum strategy ensuring an integrated approach and delivering a unified customer experience.
- A key part of the role will be to empower teams across the RSPCA with the tools and guidance to apply best in class marketing practices and ensure brand consistency and impact in their communications.
- Turning data into actionable insights, you will continuously refine our strategies and maximise effectiveness and manage a significant marketing budget with responsibility for ensuring every pound works hard to achieve our purpose.
What will help you succeed in this role:
- To thrive in this role, you should have a solid understanding of strategic marketing principles and experience delivering multi-channel campaigns to diverse audiences.
- Exceptional communication skills—both written and verbal—are essential, as is the ability to collaborate, inspire, and guide others.
- A flexible and adaptable approach, thriving in a dynamic environment.
- Experience in supporting, developing, and motivating a marketing team, including remote working.
- Strong interpersonal skills to build confidence, understanding, and alignment across stakeholders.
- Confidence with interpreting data to make informed, thoughtful decisions.
- Curiosity, creativity, and a commitment to continuous learning and improvement.
- Ability to work both independently and collaboratively, balancing priorities effectively.
- Deep knowledge of strategic marketing, digital tools, and brand application.
- Proven experience translating insights into meaningful campaigns and strategies.
- Experience managing multi-channel campaigns and launching initiatives.
- Strong copywriting skills to create clear, engaging, and empathetic communications.
This is an exceptional opportunity to make a real difference for animals. If you are a strategic marketing professional who values collaboration, creativity, and purpose, we want to hear from you.
Strategic Marketing Specialist in London employer: RSPCA
Contact Detail:
RSPCA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best marketing campaigns and projects. This is your chance to shine and demonstrate how you can inspire action and deepen connections.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Be ready to discuss how your experience aligns with their goals, especially around animal welfare. We want to see your passion and how you can contribute to their vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and making a difference for animals.
We think you need these skills to ace Strategic Marketing Specialist in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for animal welfare shine through. We want to see how your values align with our mission at the RSPCA, so share why this role excites you!
Tailor Your Experience: Make sure to highlight your relevant experience in strategic marketing and multi-channel campaigns. We’re looking for specific examples that demonstrate your skills and how they can contribute to our goals.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Remember, strong copywriting skills are key for this role, so show us what you've got!
Apply Early!: Don’t wait until the last minute to submit your application. We expect a lot of interest, so applying early will give you the best chance to stand out. Head over to our website and get your application in!
How to prepare for a job interview at RSPCA
✨Know Your Audience
Before the interview, research the RSPCA and its mission. Understand their marketing strategies and how they connect with their audience. This will help you tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of multi-channel campaigns you've led. Highlight the impact these had on brand awareness and engagement. Use metrics to demonstrate your success, as this will resonate well with their focus on data-driven insights.
✨Emphasise Collaboration Skills
Since the role requires working with various teams, be ready to discuss how you've successfully collaborated in the past. Share stories that illustrate your ability to inspire and guide others, especially in a remote working environment.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies and future goals. This shows your genuine interest in the role and helps you understand how you can contribute to their mission of animal welfare.