Assistant Director - Product
Assistant Director - Product

Assistant Director - Product

Sheffield Full-Time No home office possible
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RSPB

Build digital products that help protect species, habitats and bring people closer to nature.

We’re hiring an Assistant Director to set product strategy, lead delivery at scale, and grow a modern product practice. Your work will power member and supporter experiences, enable staff and volunteers across reserves, and turn insight into conservation outcomes. You’ll own the roadmap, enable cross-functional squads, and ship measurable impact.

What you’ll do

  • Define the digital product strategy and multi-year roadmaps aligned to organisational priorities and enterprise architecture.
  • Plan and run end-to-end solution delivery; champion performance, availability and resilience through SLAs/SLOs.
  • Prioritise for value, align initiatives to goals, and oversee commercials, licensing and vendor performance with Procurement.
  • Use data, customer insight and emerging tech to spot opportunities; run an incubator/PoC pipeline to test and learn.
  • Define and refine requirements; maintain a transparent backlog that bakes in accessibility (WCAG) and SEO best practice.
  • From discovery to optimisation; stand up agile squads for rapid iteration and release.
  • Integrate analytics, NPS, usability testing and VoC into product decisions.
  • Lift velocity, quality and DevOps maturity; embed robust, repeatable delivery practices.
  • Build senior relationships; frame investment choices, risk trade-offs and strategic pivots.
  • Champion test strategies, automation and CI/CD to ship reliably.

What you’ll bring

  • Depth across the full product lifecycle and product–market fit assessment.
  • Strong Agile & Lean foundations; proven in scaled environments.
  • Data-driven approach using KPIs/OKRs, analytics and performance metrics.
  • Knowledge of IT governance and compliance (ITIL, COBIT, GDPR) with cybersecurity in mind.
  • Senior-level stakeholder management and board-ready communication.
  • Commercial acumen: P&L responsibility, ROI measurement, business cases.
  • Track record of shipping large-scale digital products with measurable impact and adoption/retention goals.
  • Experience leading cross-functional teams (design, engineering, QA, data, operations).

Useful extras

  • Certifications: CSPO/PSPO, CPM, APMPO, Lean/Lean Six Sigma, CAP; agile delivery credentials.
  • Emerging tech: AI/ML, big data, cloud-native, IoT, Web3, advanced UX.
  • Sector: mission-led or regulated services; strong accessibility (WCAG) and inclusive design practice.
  • Remote/distributed leadership and product community visibility (talks, writing, forums).
RSPB

Contact Detail:

RSPB Recruiting Team

Assistant Director - Product
RSPB
Location: Sheffield
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