At a Glance
- Tasks: Transform data into insights that drive business growth and support strategic decisions.
- Company: Join RSM, a leading global network of audit, tax, and consulting firms.
- Benefits: Enjoy flexible working, 27 days holiday, and access to 300+ professional development courses.
- Other info: Embrace diversity and inclusion in a supportive and flexible work environment.
- Why this job: Make a real impact by shaping data governance and driving growth through insights.
- Qualifications: Data/analytics background with experience in B2B relationships and data governance.
The predicted salary is between 36900 - 45100 £ per year.
As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions - we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.
Make an Impact at RSM UK
Are you passionate about transforming data into meaningful insight that drives business growth? We are seeking a MarComms Intelligence Data Lead to play a pivotal role in shaping how client, relationship and market intelligence supports our firm's growth ambitions. Sitting at the heart of our Integrated Marketing & Communications function, you will own the quality, governance and strategic use of data across our CRM, marketing and intelligence platforms.
Working closely with stakeholders across Marketing, Business Development, IT and the wider business, you will turn complex data into actionable insight, helping teams identify opportunities, strengthen client relationships and make better-informed decisions. As the analytical and data stewardship counterpart to our Growth Platform Lead, you will champion data excellence, drive reporting and insight capability, and help unlock the value of AI‑enabled intelligence to support future growth.
You'll make an impact by:
- Owning data quality standards and governance for client/relationship data across Dynamics and connected systems.
- Designing and owning the reporting and insight layer: pipeline reporting, client growth opportunity surfacing, cross‑sell/relationship intelligence outputs for the IMC team and beyond.
- Defining what 'good data' looks like and the operating model to sustain it (data entry incentives, ownership, and stewardship).
- Leading AI‑enabled data quality and enrichment use cases (third‑party enrichment, predictive flags) in partnership with Growth Platforms on tooling.
- Translating data into growth‑facing outputs partners will actually act on.
What we are looking for:
Are you someone who thrives on variety, loves learning new things, and enjoys connecting with people? If you can spot inefficiencies in everyday life and are passionate about making improvements, this role is perfect for you! We value diverse experiences and perspectives. Here’s what we’re looking for in our ideal candidate:
- Data/analytics background in a relationship‑driven B2B context.
- Experience with data governance and stewardship models.
- Comfortable working with AI/ML‑enabled data tools.
- Strong enough communicator to sell insight to non‑technical senior stakeholders.
What we can offer you:
We recognise that our people are our most important assets. That’s why we offer a flexible reward and benefits package that will help you have fulfilling experience, both in and out of work.
- Hybrid and Flexible working.
- 27 Days Holiday (with the option of purchasing additional days).
- Lifestyle, Health, and Wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP.
- Access to a suite of 300+ courses on demand developed by our in‑house Talent Development team.
Diversity and Inclusion at RSM:
At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
At RSM we work hard to create an environment where our people can make a difference - to themselves, their career, their teams, and to the success of our firm and clients. We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.
MarComms Intelligence Data Lead in London employer: RSM UK
RSM UK is an exceptional employer that fosters a dynamic and inclusive work culture, where employees are encouraged to collaborate and innovate. With a strong commitment to professional development, the Finance Transformation Manager role offers ample opportunities for growth within a fast-paced environment, supported by a hybrid working model and a comprehensive benefits package that prioritises employee wellbeing. Joining RSM means being part of a global network dedicated to making a meaningful impact in the middle market, empowering you to shape your career while contributing to transformative projects.
StudySmarter Expert Advice🤫
We think this is how you could land MarComms Intelligence Data Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RSM UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RSM UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RSM UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RSM UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace MarComms Intelligence Data Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RSM UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RSM UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about RSM UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RSM UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RSM UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RSM UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
