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- Tasks: Lead and grow RSI Europe's presence in the UK defence sector.
- Company: Fast-growing defence-tech company with a battle-proven track record.
- Benefits: Competitive senior package, performance incentives, and travel allowance.
- Why this job: Make a real impact in national defence while engaging with top-tier military professionals.
- Qualifications: 7-10 years in defence or government technology, strong stakeholder management skills.
- Other info: High level of autonomy and excellent career growth opportunities.
The predicted salary is between 72000 - 108000 £ per year.
Location - UK
RSI Europe develops remote initiation systems and FPV drones; the company provides products, training and in-field support to defence customers. We are looking for a senior Country Manager to lead and grow RSI Europe’s presence in the UK. This is a high-impact commercial leadership role combining market development, stakeholder engagement, public-sector procurement knowledge, and consultative sales. The Country Manager will open and develop channels, manage local relationships across ministries, services and agencies, and ensure our solutions are positioned to meet national defence, security and border-security needs — while working closely with RSI Europe’s HQ, product and operations teams.
Key responsibilities
- Own country strategy and business plan: market segmentation, target accounts (MoD, armed forces branches, police, customs/border agencies, defence integrators), revenue targets and resource plan.
- Map procurement cycles, funding frameworks and modernization programmes; identify timing and opportunities for engagement.
- Build and maintain senior-level relationships across the defence, security and procurement ecosystem.
- Qualify and develop opportunities through consultative selling - positioning RSI Europe products (remote initiation systems, FPV drones platforms) against operational requirements and capability gaps.
- Lead responses to public procurement processes, framework agreements in-country; coordinate with HQ to prepare compliant commercial and technical proposals.
- Represent RSI Europe in meetings, working groups, demonstrations, trials and industry events; organise and run capability demonstrations and proof-of-concepts with end users.
- Translate operational feedback into commercial and product recommendations for RSI Europe’s product and R&D teams.
- Maintain accurate pipeline, forecasts and opportunity tracking; report to HQ on market progress, risks and go-to-market needs.
Required experience and skills
- Senior commercial experience in the defence, security or complex government technology sector (min. 7–10 years), with preferred track record of winning tenders, framework agreements or major contracts at national level.
- Deep understanding of public procurement processes and practical experience interacting with UK Armed Forces and Ministry of Defence (MoD).
- Strong local network across defence, security and government stakeholders, and the ability to build relationships at all levels (technical, operational and procurement).
- Operational/technical literacy in defence systems - comfortable discussing capability, integration, logistics and sustainment with users and engineers; experience with unmanned systems or defence electronics is a strong advantage.
- Consultative selling & presentation skills - able to run professional demonstrations, briefings and workshops with senior audiences.
- Stakeholder & programme management - able to coordinate multi-party pilots, training and delivery programmes.
- Preferred prior experience selling B2G (business-to-government) defence solutions or working within a defence integrator.
- Languages - fluent in local language and English.
- Travel - frequent travel within country and region.
Personal attributes
- Credible and confident public presence - experienced at briefing senior officials and technical teams.
- Commercial drive with high ethical standards and diplomacy.
- Pragmatic problem solver, resilient under pressure, and able to manage long-cycle sales and complex stakeholder landscapes.
Security & compliance
Candidate must be willing and able to comply with local security, background checks and any country-specific clearance processes required to work with defence organisations.
What RSI Europe offers
- Opportunity to lead a fast-growing, battle-proven defence-tech company’s expansion in the UK.
- Engage with top-tier military professionals and defence agencies worldwide.
- High level of autonomy.
- Competitive senior package, performance incentives and travel allowance.
Country Manager (UK) in London employer: RSI Europe
Contact Detail:
RSI Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager (UK) in London
✨Network Like a Pro
Get out there and connect with people in the defence sector! Attend industry events, seminars, and workshops to meet potential contacts. Remember, it’s all about building relationships that can help you land that Country Manager role.
✨Showcase Your Expertise
When you get the chance to chat with decision-makers, don’t hold back! Share your knowledge about public procurement processes and your experience with the UK Armed Forces. This will show them you’re the right fit for the job.
✨Prepare for Consultative Selling
Brush up on your consultative selling skills! Be ready to discuss how RSI Europe’s products can meet operational needs. Tailor your pitch to highlight how you can solve their specific challenges in defence and security.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our company.
We think you need these skills to ace Country Manager (UK) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Country Manager role. Highlight your experience in defence, security, and public procurement processes, as these are key to what we’re looking for at RSI Europe.
Showcase Your Network: We want to see your connections! Mention any relationships you have with stakeholders in the defence and security sectors. This will demonstrate your ability to build and maintain senior-level relationships, which is crucial for this role.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your achievements and how they relate to the responsibilities of the Country Manager position. We appreciate directness!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at RSI Europe
✨Know Your Market Inside Out
Before the interview, dive deep into the UK defence landscape. Familiarise yourself with key players, procurement processes, and current challenges faced by the Ministry of Defence and other agencies. This knowledge will not only impress but also help you articulate how your experience aligns with their needs.
✨Showcase Your Network
Highlight your existing relationships within the defence and security sectors. Be ready to discuss how these connections can be leveraged to benefit RSI Europe. Sharing specific examples of past collaborations or successful engagements can demonstrate your ability to build and maintain senior-level relationships.
✨Demonstrate Consultative Selling Skills
Prepare to discuss your approach to consultative selling. Bring examples of how you've identified client needs and positioned solutions effectively. Practising a mock demonstration of RSI Europe's products could also showcase your operational literacy and presentation skills.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities in complex stakeholder environments. Prepare scenarios where you've navigated challenges in public procurement or multi-party projects. This will show your resilience and strategic thinking under pressure, which is crucial for this role.
