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For Companies At a Glance
- Tasks: Lead and grow RSI Europe's presence in the UK defence sector.
- Company: Join a fast-growing, battle-proven defence-tech company.
- Benefits: Competitive salary, performance incentives, and travel allowance.
- Why this job: Make a real impact in national defence and security.
- Qualifications: 7-10 years in defence or government technology with strong stakeholder engagement skills.
- Other info: High level of autonomy and opportunity for career growth.
The predicted salary is between 72000 - 108000 £ per year.
RSI Europe develops remote initiation systems and FPV drones; the company provides products, training and in-field support to defence customers. We are looking for a senior Country Manager to lead and grow RSI Europe’s presence in the UK. This is a high-impact commercial leadership role combining market development, stakeholder engagement, public-sector procurement knowledge, and consultative sales. The Country Manager will open and develop channels, manage local relationships across ministries, services and agencies, and ensure our solutions are positioned to meet national defence, security and border-security needs — while working closely with RSI Europe’s HQ, product and operations teams.
Key responsibilities
- Own country strategy and business plan: market segmentation, target accounts (MoD, armed forces branches, police, customs/border agencies, defence integrators), revenue targets and resource plan.
- Map procurement cycles, funding frameworks and modernization programmes; identify timing and opportunities for engagement.
- Build and maintain senior-level relationships across the defence, security and procurement ecosystem.
- Qualify and develop opportunities through consultative selling - positioning RSI Europe products (remote initiation systems, FPV drones platforms) against operational requirements and capability gaps.
- Lead responses to public procurement processes, framework agreements in-country; coordinate with HQ to prepare compliant commercial and technical proposals.
- Represent RSI Europe in meetings, working groups, demonstrations, trials and industry events; organise and run capability demonstrations and proof-of-concepts with end users.
- Translate operational feedback into commercial and product recommendations for RSI Europe’s product and R&D teams.
- Maintain accurate pipeline, forecasts and opportunity tracking; report to HQ on market progress, risks and go-to-market needs.
Required experience and skills
- Senior commercial experience in the defence, security or complex government technology sector (min. 7–10 years), with preferred track record of winning tenders, framework agreements or major contracts at national level.
- Deep understanding of public procurement processes and practical experience interacting with UK Armed Forces and Ministry of Defence (MoD).
- Strong local network across defence, security and government stakeholders, and the ability to build relationships at all levels (technical, operational and procurement).
- Operational/technical literacy in defence systems - comfortable discussing capability, integration, logistics and sustainment with users and engineers; experience with unmanned systems or defence electronics is a strong advantage.
- Consultative selling & presentation skills - able to run professional demonstrations, briefings and workshops with senior audiences.
- Stakeholder & programme management - able to coordinate multi-party pilots, training and delivery programmes.
- Preferred prior experience selling B2G (business-to-government) defence solutions or working within a defence integrator.
- Languages - fluent in local language and English.
- Travel - frequent travel within country and region.
Personal attributes
- Credible and confident public presence - experienced at briefing senior officials and technical teams.
- Commercial drive with high ethical standards and diplomacy.
- Pragmatic problem solver, resilient under pressure, and able to manage long-cycle sales and complex stakeholder landscapes.
Security & compliance
Candidate must be willing and able to comply with local security, background checks and any country-specific clearance processes required to work with defence organisations.
What RSI Europe offers
- Opportunity to lead a fast-growing, battle-proven defence-tech company’s expansion in the UK.
- Engage with top-tier military professionals and defence agencies worldwide.
- High level of autonomy.
- Competitive senior package, performance incentives and travel allowance.
Country Manager (UK) employer: RSI Europe
Contact Detail:
RSI Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager (UK)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the defence sector. Attend industry events, seminars, and workshops to meet potential stakeholders and decision-makers. Remember, it’s all about building those relationships that can help you land that Country Manager role.
✨Tip Number 2
Do your homework on procurement processes! Understanding how the UK Armed Forces and MoD operate will give you a leg up. Familiarise yourself with their funding frameworks and modernisation programmes so you can speak their language and identify opportunities for engagement.
✨Tip Number 3
Showcase your consultative selling skills! Prepare to demonstrate how RSI Europe’s products can meet operational needs. Practice running professional demos and briefings, as this will be crucial in convincing stakeholders of the value you bring to the table.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to get to know you better. Plus, it’s the best way to stay updated on your application status!
We think you need these skills to ace Country Manager (UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Country Manager role. Highlight your experience in the defence sector, especially any work with public procurement and government stakeholders. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills can help us grow RSI Europe in the UK. Be specific about your achievements and how they relate to the job description.
Showcase Your Network: We value strong relationships in the defence community. In your application, mention any relevant connections you have within the UK Armed Forces or other government agencies. This will show us that you’re well-positioned to hit the ground running!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at RSI Europe.
How to prepare for a job interview at RSI Europe
✨Know Your Market Inside Out
Before the interview, dive deep into the UK defence landscape. Familiarise yourself with key players, procurement cycles, and current challenges faced by the Ministry of Defence and other agencies. This knowledge will not only impress but also help you articulate how RSI Europe's solutions can meet their needs.
✨Build Relationships Before You Walk In
Leverage your existing network in the defence sector to gather insights about the company and its stakeholders. If possible, reach out to contacts who may have worked with RSI Europe or similar organisations. This will give you a leg up in understanding their culture and expectations.
✨Prepare for Consultative Selling Scenarios
Anticipate questions around consultative selling and be ready to discuss how you would position RSI Europe's products against operational requirements. Prepare examples from your past experiences where you've successfully navigated complex sales processes, especially in the public sector.
✨Showcase Your Technical Literacy
Brush up on your knowledge of unmanned systems and defence electronics. Be prepared to discuss technical aspects confidently, as this role requires operational literacy. Demonstrating your ability to engage with engineers and users will highlight your suitability for the position.
