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- Tasks: Lead a team to create impactful paid media campaigns across various digital channels.
- Company: Join RS Group, a leader in engineering solutions with over 80 years of experience.
- Benefits: Enjoy hybrid work, annual bonuses, private healthcare, and inclusive employee policies.
- Why this job: Make a real impact with multi-million-pound budgets while developing your leadership skills.
- Qualifications: 4+ years in digital advertising, strong analytical skills, and experience managing large budgets.
- Other info: Opportunity to work with cutting-edge digital technologies and collaborate across diverse teams.
The predicted salary is between 43200 - 72000 £ per year.
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Digital Advertising Manager
Location: London, ENG, GB, N1C 4AG
Brand: RS
Function: Marketing
Work Location: Hybrid (1 day per week in the office)
As Digital Advertising Manager, you will lead a small but high-performing team to deliver best-in-class paid media campaigns that drive growth across the UK and wider EMEA region.
Reporting to the Head of Paid Media, you will set strategic direction, optimise budgets, and ensure flawless execution across channels, while developing your team. You’ll collaborate with local market teams and digital functions to deliver measurable results in sales, traffic, and brand visibility.
This role offers the opportunity to manage multi-million-pound budgets and impact diverse markets.
What you will be doing:
Paid Media Leadership & Strategy
- Develop and execute paid media strategies (Search, Display, Paid Social, Programmatic, Video, Retail Media) aligned with business goals.
- Lead adoption of new digital advertising technologies, AI-driven optimisation, and automation.
- Manage media planning, forecasting, and investment decisions for large budgets.
Team Management & Development
- Lead and coach a team of three specialists, fostering growth and high performance.
- Promote a culture of collaboration, innovation, and continuous learning.
Performance & Optimisation
- Ensure campaigns meet KPIs such as sales, ROAS, customer acquisition, and traffic quality.
- Oversee testing, A/B experiments, and channel innovation.
- Drive best practices in tracking, attribution, and data-driven decisions.
Cross-functional Collaboration
- Partner with regional marketing teams for tailored campaigns.
- Collaborate with SEO, CRM, Content, Analytics, and eCommerce teams.
- Influence senior stakeholders with data-led insights.
What do I need to be successful?
If you have:
- 4+ years in paid search and digital advertising with managing large budgets (£1M+ annually).
- Proven experience with Google Ads, Meta, LinkedIn, and programmatic platforms.
- Strong knowledge of digital measurement tools (Google Analytics, GA4, Adobe Analytics).
- Familiarity with bid management and automation platforms.
- Leadership experience with a passion for team development.
- Analytical skills to translate data into insights.
- Business-oriented mindset linking media activity to outcomes.
- Multi-market or EMEA experience is a plus; language skills in French, Italian, or German are desirable but not mandatory.
What’s in it for you?
At RS, enjoy employee benefits including annual bonus, enhanced parental leave, private healthcare, and inclusive policies supporting health, neurodiversity, women’s health, and gender affirmation services.
We are RS Group, solving engineering problems for over 80 years, committed to making a positive impact and fostering a diverse, inclusive culture.
Join us to think big, do more, and unleash your potential.
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Digital Advertising Manager employer: Rsgroup
Contact Detail:
Rsgroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Advertising Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising, especially in paid media strategies. Being well-versed in emerging technologies and AI-driven optimisation will set you apart during discussions with our team.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've developed and managed teams in previous roles. We value a collaborative culture, so highlighting your experience in fostering team growth will resonate well.
✨Tip Number 3
Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in past campaigns. We look for candidates who can translate insights into actionable strategies that align with business goals.
✨Tip Number 4
If you have experience working across multiple markets or regions, be prepared to share specific examples. This role involves collaboration with various teams, and demonstrating your adaptability in diverse environments will be a plus.
We think you need these skills to ace Digital Advertising Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising and team management. Emphasise your achievements with large budgets and successful campaigns, particularly in paid media.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital advertising and leadership. Mention specific examples of how you've driven growth and collaborated with cross-functional teams in previous roles.
Highlight Relevant Skills: In your application, clearly outline your proficiency with tools like Google Ads, Meta, and analytics platforms. Discuss your analytical skills and how you've used data to inform decision-making in past campaigns.
Showcase Team Development Experience: Since the role involves leading a team, include examples of how you've coached or developed team members in your previous positions. Highlight any initiatives you've taken to foster a culture of collaboration and innovation.
How to prepare for a job interview at Rsgroup
✨Showcase Your Strategic Thinking
As a Digital Advertising Manager, you'll need to demonstrate your ability to develop and execute effective paid media strategies. Be prepared to discuss specific campaigns you've led, the strategies you implemented, and the results achieved. Highlight your experience with various channels like Search, Display, and Social.
✨Emphasise Team Leadership Skills
This role involves leading a small team, so it's crucial to showcase your leadership experience. Share examples of how you've coached and developed team members in the past, fostering a culture of collaboration and innovation. Discuss any challenges you've faced and how you overcame them.
✨Demonstrate Analytical Proficiency
Analytical skills are key for this position. Be ready to explain how you've used data to drive decisions in previous roles. Discuss your familiarity with digital measurement tools like Google Analytics and how you've applied insights to optimise campaigns and improve performance.
✨Prepare for Cross-Functional Collaboration
Collaboration with various teams is essential in this role. Prepare to discuss your experience working with SEO, CRM, and content teams. Highlight any successful projects where you influenced stakeholders with data-led insights, showcasing your ability to communicate effectively across functions.
