National Marketing Manager (East Kilbride)

National Marketing Partner (Leisure & Sport Industry)

📍 Location: East Kilbride, Scotland Office Based

💼 Full-time | Senior Role | Permanent

Are you a strategic marketing leader ready to make a national impact? A well-established and fast-growing leisure brand is looking for a National Marketing Manager to drive visibility, brand consistency, and footfall across its UK-wide locations.

This is a hands-on leadership role where you’ll take ownership of the national marketing strategy, leading integrated campaigns across digital, print, CRM, and in-centre media, while collaborating closely with operations and commercial teams.

What You’ll Be Doing:

• Develop and lead the national marketing strategy aligned to commercial goals.
• Deliver integrated, multi-channel campaigns (PPC, SEO, CRM, social, print, on-site).
• Lead brand management, creative direction, and content standards across all touchpoints.
• Manage digital agencies and optimise website UX, content, and conversion.
• Own and track marketing budgets, reporting ROI and performance to senior stakeholders.
• Collaborate cross-functionally with operations, clubs, commercial partnerships, and agencies.
• Coach and support a Marketing Partner and ensure brand consistency across the organisation.

We’re Looking For Someone With:

• 2+ years in a senior marketing position, ideally within the sport, leisure, or hospitality sector .
• Hands-on experience with PPC, SEO, CRM, email marketing, content, and analytics .
• Proven track record in campaign delivery and budget management.
• Strong leadership, communication, and stakeholder engagement skills.
• Agency management experience and an eye for creative execution.
• A collaborative approach and commercial mindset.
• CIM qualification or a marketing-related degree is required.

Bonus Points For:

• Passion for sport, leisure, or community-focused marketing.

This is a unique opportunity to join a market leader in community-focused sport and leisure. If you're ready to lead, influence, and grow a household brand— let’s talk.

📩 Apply confidentially via LinkedIn or contact us directly for more information.

*We are only able to consider applications with full unrestricted right to work in the UK without sponsorship.

**This role is Monday to Friday office-based, 40 hours per week.