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- Tasks: Lead national marketing strategy and integrated campaigns for a fast-growing leisure brand.
- Company: Join a well-established brand focused on community-driven sport and leisure.
- Benefits: Enjoy a full-time role with competitive pay and the chance to make a real impact.
- Why this job: Be part of a dynamic team, influencing brand visibility and engaging with communities.
- Qualifications: 2+ years in senior marketing, with skills in PPC, SEO, and campaign management required.
- Other info: Office-based role in East Kilbride, Monday to Friday, 40 hours per week.
The predicted salary is between 32000 - 54000 ÂŁ per year.
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This range is provided by RSD Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from RSD Recruitment
Divisional Manager – RSD Retail, Leisure & Hospitality
Location: East Kilbride, Scotland Office Based
Are you a strategic marketing leader ready to make a national impact? A well-established and fast-growing leisure brand is looking for a National Marketing Manager to drive visibility, brand consistency, and footfall across its UK-wide locations.
This is a hands-on leadership role where you’ll take ownership of the national marketing strategy, leading integrated campaigns across digital, print, CRM, and in-centre media, while collaborating closely with operations and commercial teams.
What You’ll Be Doing:
- Develop and lead the national marketing strategy aligned to commercial goals.
- Lead brand management, creative direction, and content standards across all touchpoints.
- Manage digital agencies and optimise website UX, content, and conversion.
- Own and track marketing budgets, reporting ROI and performance to senior stakeholders.
- Collaborate cross-functionally with operations, clubs, commercial partnerships, and agencies.
- Coach and support a Marketing Partner and ensure brand consistency across the organisation.
- 2+ years in a senior marketing position, ideally within the sport, leisure, or hospitality sector.
- Hands-on experience with PPC, SEO, CRM, email marketing, content, and analytics.
- Proven track record in campaign delivery and budget management.
- Strong leadership, communication, and stakeholder engagement skills.
- Agency management experience and an eye for creative execution.
- A collaborative approach and commercial mindset.
- CIM qualification or a marketing-related degree is required.
Bonus Points For:
- Passion for sport, leisure, or community-focused marketing.
This is a unique opportunity to join a market leader in community-focused sport and leisure. If you\’re ready to lead, influence, and grow a household brand—let’s talk.
Apply confidentially via LinkedIn or contact us directly for more information.
*We are only able to consider applications with full unrestricted right to work in the UK without sponsorship.
**This role is Monday to Friday office-based, 40 hours per week.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Sales, and Management
-
Industries
Sports Teams and Clubs, Wellness and Fitness Services, and Retail
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National Marketing Manager employer: RSD Recruitment
Contact Detail:
RSD Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Marketing Manager
✨Tip Number 1
Network with professionals in the leisure and hospitality sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like us at StudySmarter are looking for in a National Marketing Manager.
✨Tip Number 2
Familiarise yourself with our brand and marketing strategies. Understanding our approach will allow you to tailor your discussions during interviews, showcasing how your experience aligns with our goals and values.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past. Highlight your role in driving visibility and footfall, as well as any measurable results. This will demonstrate your hands-on experience and ability to deliver impactful marketing strategies.
✨Tip Number 4
Showcase your leadership skills by discussing how you've coached or mentored team members in previous roles. We value collaboration and strong communication, so examples of how you've fostered these qualities will resonate well with us.
We think you need these skills to ace National Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in the leisure or hospitality sectors. Emphasise your leadership roles and any specific campaigns you've managed that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the industry. Discuss how your skills in PPC, SEO, and campaign management can contribute to the company's goals. Be sure to mention your CIM qualification or marketing degree.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For example, mention how you improved website conversion rates or successfully managed a marketing budget.
Proofread and Edit: Before submitting your application, carefully proofread all documents. Look for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at RSD Recruitment
✨Showcase Your Strategic Thinking
As a National Marketing Manager, you'll need to demonstrate your ability to develop and lead a national marketing strategy. Prepare examples of past strategies you've implemented and the results they achieved, focusing on how they aligned with commercial goals.
✨Highlight Your Leadership Skills
This role requires strong leadership and stakeholder engagement skills. Be ready to discuss your experience in coaching and supporting team members, as well as how you've successfully collaborated with cross-functional teams in previous roles.
✨Demonstrate Your Digital Savvy
With hands-on experience in PPC, SEO, CRM, and content marketing being essential, come prepared to discuss specific campaigns you've managed. Highlight your understanding of digital analytics and how you've used data to optimise marketing efforts.
✨Prepare for Creative Discussions
Since agency management and creative execution are key aspects of this role, think about your past experiences working with agencies. Be ready to share how you ensured brand consistency and the creative processes you followed to deliver successful campaigns.
