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- Tasks: Lead research and turn insights into impactful strategies for KFC.
- Company: Join KFC, a beloved brand serving communities since 1939.
- Benefits: Enjoy hybrid working, early finishes, generous holiday, and private healthcare.
- Why this job: Be the voice of the customer and shape the future of KFC.
- Qualifications: 5+ years in insight or analytics with strong data skills.
- Other info: Dynamic team environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Welcome to KFC. Home of the real ones. We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.
The Team
Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people. We don’t just make ads - we build love, drive growth, and stay one step ahead of what’s next.
ABOUT THE ROLE
As our Insight Manager, you’ll be the voice of the customer and the truth behind the numbers. You’ll help us really understand what’s happening in the market right now - and spot where the next big opportunities are coming from. You’ll balance today vs tomorrow: optimising performance in the here and now, while shaping the insights that fuel future growth. You’ll sit in our Insight Hub within the Strategy & Innovation Team, part of an award-winning Marketing team at one of the UK’s biggest, boldest and most-loved brands. If you love data, love digging into what makes people tick, and love being part of a high-performing team that backs each other - this one’s for you.
WHAT WILL YOU SPEND YOUR TIME DOING?
- Turning Insight into Impact: Lead ad hoc qualitative and quantitative research, partnering with agencies and internal teams from brief to debrief. Connect the dots between tracking data, past research, market insight and commercial performance to answer real business questions. Create clear, compelling insight outputs — decks, dashboards and summaries that turn data into action.
- Market & Competitor Smarts: Work with agencies to track market and competitor performance, helping shape commercial strategy. Keep a close eye on competitor pricing, promotions, launches, brand activity and product ranges. Triangulate multiple data sources to uncover trends, risks and growth opportunities.
- Brand Health & Customer Understanding: Analyse brand health and perception data (YouGov, Savanta or similar) to build a single, trusted view of brand performance. Make sure the customer voice is loud and clear in decision-making.
- Strategic Support: Feed insight into big strategic moments, including the annual brand planning cycle. Partner closely with Marketing, Commercial Finance, Operations and Menu teams so insight isn’t just interesting — it’s used. Keep everything anchored to long-term, customer-first business goals.
WHAT WE LOVE FROM YOU:
- EXPERIENCE: 5+ years’ experience working in insight or analytics teams. Hands‑on experience with brand tracking tools (YouGov, Savanta or similar). Strong analytical capability across multiple data sets — brand, market, pricing and competitor data. Confident Excel skills (pivots, lookups, data manipulation). Experience leading ad hoc qual and quant research projects end to end. Proven ability to bring the customer voice into the heart of the business. A natural storyteller who can turn data into insight people actually act on.
ABOUT YOU
You’re data-driven, not data-blind - you use insight to inform decisions, not replace judgement. You challenge the status quo and aren’t afraid to shake things up when yesterday’s answers won’t win tomorrow. You can simplify the complex and turn insight into commercial reality. You roll up your sleeves, get stuck in, and deliver — not just recommend. You build strong, trusted relationships and thrive as part of a total team. You’re curious about customers and confident communicating what really matters.
And you’re also:
- A genuine team player.
- A self‑starter with energy, curiosity and adaptability.
- Hungry to learn and thrive in a small, mighty team.
- A practical problem‑solver with strong commercial instincts.
- Obsessed with pace, quality and getting things done.
- Comfortable working in a fast‑moving environment where priorities can shift.
- And of course… a KFC believer.
What’s in it for you:
We offer benefits that make your life that little bit easier — because we know the juggle is real. From flexible, hybrid working to Fri‑Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.
- Hybrid working from our Woking RSC (just 24 mins from London)
- Up to 11% company pension contributions
- Fri‑Yay finishes at 1pm every Friday
- 25 days’ holiday (plus bank hols)
- 5 Live Well Days a year, just for you
- Bonus scheme linked to company & personal performance
- Private healthcare, Digital GP access & mental health coaching
- Enhanced parental leave and flexible return options
- Study support, income protection, life cover & more
- And yes — 25% off the chicken
Because real ones deserve real rewards.
The Road to becoming a real one...
Apply (Go on... do it) – send us your CV and answer a couple of app questions. Intro call with our Talent Team Virtual call with Hiring Manager + an excel task. Virtual call with a stakeholder.
Ready? We hope so, if you’re ready to be part of our community, now’s the time to apply. Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.
Insight manager in Woking employer: RSC
Contact Detail:
RSC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight manager in Woking
✨Tip Number 1
Get to know KFC inside out! Research our brand, values, and recent campaigns. This way, when you chat with us, you can show off your knowledge and passion for what we do. It’ll make you stand out as a candidate who truly gets us.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral. Plus, it shows you’re proactive and genuinely interested in joining our team.
✨Tip Number 3
Prepare for those interviews! Think about how your experience aligns with the role of Insight Manager. Be ready to share specific examples of how you’ve turned data into actionable insights. We love a good story that highlights your skills!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to be part of the KFC family. So, go on, hit that apply button!
We think you need these skills to ace Insight manager in Woking
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show us what makes you unique and how you can contribute to our team.
Tailor Your CV: Make sure your CV is tailored to the Insight Manager role. Highlight your experience with data analysis, brand tracking tools, and any relevant projects that showcase your skills. We love seeing how your background aligns with what we’re looking for!
Showcase Your Storytelling Skills: As an Insight Manager, turning data into actionable insights is key. Use your application to demonstrate how you've done this in the past. Share examples of how your insights have influenced decisions or strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you’re keen on joining our KFC family!
How to prepare for a job interview at RSC
✨Know Your Numbers
As an Insight Manager, you'll be diving deep into data. Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in the past. Familiarise yourself with brand tracking tools like YouGov or Savanta, as these will likely come up in conversation.
✨Showcase Your Storytelling Skills
You need to turn complex data into compelling insights. Prepare examples of how you've transformed raw data into actionable strategies. Think about how you can present your findings in a way that resonates with different teams, from marketing to operations.
✨Understand the Market Landscape
KFC is all about staying ahead of the competition. Research current market trends, competitor activities, and customer preferences. Be ready to discuss how you would leverage this knowledge to shape KFC's commercial strategy and drive growth.
✨Be a Team Player
Collaboration is key in this role. Think of examples where you've worked closely with cross-functional teams to achieve a common goal. Highlight your ability to build strong relationships and how you can bring the customer voice into decision-making processes.
