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- Tasks: Support brand strategy execution and manage activation campaigns across the UK and Europe.
- Company: Join RSA, a leading insurance provider with a strong presence in North America, the UK, and Europe.
- Benefits: Enjoy hybrid working, flexible hours, and up to 11% pension contributions for your future.
- Why this job: Be part of a transformative journey, making a real impact in a supportive and inclusive culture.
- Qualifications: Previous brand or marketing experience, excellent communication skills, and project management knowledge required.
- Other info: We celebrate individuality and encourage applicants from diverse backgrounds to apply.
The predicted salary is between 28800 - 43200 £ per year.
At RSA, we believe insurance is about people, not things. We provide our inspiring colleagues the support and opportunity to grow together, shape the future, and win as a team. We are going through a transformation journey, providing our people with opportunity to be integral to improving our service and delivering better products to brokers and customers.
We are currently recruiting for a Brand Executive to join our established and experienced team here at RSA on a hybrid basis for a 9 month fixed term contract.
Your role
As a Brand Executive, you will support the execution of our brand strategy to enhance our market position across the UK and Europe. This includes collaborating with marketing, communications, and product teams to ensure brand plans and materials meet their goals. You will manage brand activation campaigns, coordinate approvals for brand content, and maintain the brand hub. Additionally, you will help ensure the consistent application of brand guidelines across marketing materials and internal channels, while also supporting employee engagement. You will assist in producing high-quality content, such as emails, presentations, and videos, while maintaining brand consistency across all touchpoints. Working with colleagues across RSA and Intact Canada, you will ensure the brand identity remains good and aligned. You will also monitor the brand budget, manage purchase orders, and ensure timely completion of marketing approvals. This role requires a collaborative approach and adherence to industry regulations, ensuring all activities align with best practices and deliver positive customer outcomes.
About you
We are looking for a Brand Executive with technical expertise to support the development and execution of our brand strategy across the UK and Europe. You will bring previous brand or marketing experience, ideally from a large organization, to ensure consistent application of brand guidelines and manage brand activation campaigns. You will have excellent written and verbal communication skills, good analytical abilities, and a solid understanding of project management tools and processes. Experience working with cross-functional teams, managing marketing approvals, and using digital platforms to drive brand consistency will be key to your success in this role.
What we offer you
At RSA, we put our people first. We have adopted hybrid working as standard, to give you a better work/life balance and an excellent flexible working mindset. That is on top of a comprehensive range of benefits, including pension contributions of up to 11% looking after you now, and in the future. We’ll give you countless opportunities to continuously develop, alongside a diverse and passionate community of experts – the best the industry has to offer. You’ll be empowered to be your best self, do your best work, and make a meaningful impact.
About Us
We celebrate individuality and it is important to us that we have a culture where our people feel respected and valued for who they are. We pride ourselves on being accessible and encourage inclusive environments where our people can always give and show the very best of themselves. We understand that home life is a priority and are happy to consider reduced hours or job shares.
Brand Executive employer: RSA
Contact Detail:
RSA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Executive
✨Tip Number 1
Familiarise yourself with RSA's brand values and recent initiatives. Understanding their current brand strategy will help you align your discussions during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with current or former employees of RSA on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare examples of your previous work in brand management or marketing that showcase your ability to collaborate with cross-functional teams. Highlighting these experiences will show that you have the skills needed for the role.
✨Tip Number 4
Stay updated on industry trends and best practices in brand management. Being knowledgeable about the latest developments will not only impress your interviewers but also demonstrate your commitment to continuous learning.
We think you need these skills to ace Brand Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements of the Brand Executive position. Tailor your application to highlight how your skills and experiences align with these aspects.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your previous brand or marketing experience. Use bullet points to detail your achievements and responsibilities in past roles, particularly those that demonstrate your ability to manage brand activation campaigns and work with cross-functional teams.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific examples of your experience that relate to the execution of brand strategies and maintaining brand consistency. Make sure to convey your understanding of RSA's values and how you can contribute to their goals.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Ensure that your writing is clear and professional, as excellent written communication skills are essential for this role.
How to prepare for a job interview at RSA
✨Understand the Brand Strategy
Before your interview, take some time to research RSA's brand strategy and recent initiatives. Familiarise yourself with their market position and how they differentiate themselves in the insurance industry. This will help you demonstrate your knowledge and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Collaboration Skills
As a Brand Executive, you'll be working closely with various teams. Be prepared to discuss examples from your past experiences where you've successfully collaborated with cross-functional teams. Highlight your ability to communicate effectively and manage relationships to achieve common objectives.
✨Prepare for Content Creation Questions
Since the role involves producing high-quality content, think about your previous work in this area. Be ready to share specific examples of content you've created, such as emails, presentations, or videos, and explain how you ensured brand consistency across different platforms.
✨Demonstrate Analytical Abilities
The job requires good analytical skills, so be prepared to discuss how you've used data to inform your marketing decisions in the past. Think of instances where you've monitored campaign performance or managed budgets, and be ready to explain how you used those insights to improve outcomes.
