SEO Specialist

SEO Specialist

London Full-Time 28800 - 48000 £ / year (est.) No home office possible
R

At a Glance

  • Tasks: Drive SEO performance and brand visibility across EMEA markets.
  • Company: RS Group has been solving engineering challenges for over 80 years, delivering innovative solutions globally.
  • Benefits: Enjoy a full-time role with opportunities for personal development and a commitment to diversity and inclusion.
  • Why this job: Join a dynamic team, influence SEO strategies, and make a real impact in a collaborative environment.
  • Qualifications: Native Italian speaker with SEO experience, project management skills, and familiarity with SEO tools.
  • Other info: Work in vibrant Milan or London, contributing to a culture of curiosity and empathy.

The predicted salary is between 28800 - 48000 £ per year.

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Locations – Milan or London
As an SEO Specialist in our RS SEO team, you will continue to help drive commercial performance and brand awareness through visibility on SERP (Search Engine Results Page) within EMEA markets.

Locations – Milan or London
As an SEO Specialist in our RS SEO team, you will continue to help drive commercial performance and brand awareness through visibility on SERP (Search Engine Results Page) within EMEA markets.
Over the course of the last 18 months, RS has brought SEO activities in-house with the aim of embedding SEO across the organisation, delivering value and positioning the function in such a way to create a strategic advantage over our competitors.
Working closely with cross-functional teams, this team will set clear SEO goals, optimisation directions, and collaboratively drive successful outcomes with stakeholders.
Our increased SEO maturity will set a new industry standard for SEO operational excellence.
The successful candidate will be working in a wider SEO team of 14 SEO practitioners with an SEO Specialist peer group of at least 4 others managing the UK, France Germany, and Rest of EMEA.
What you will be doing:

  • Owning the local keyword research, keyword mapping and maintenance processes
  • Supporting the management of SEO performance dashboard and opportunity analysis
  • Take ownership of performance in the local market. Be aware of performance fluctuations, market trends, local market macro factors and other aspects that could impact commercial changes.
  • Delivering and supporting robust analyses to understand and prioritise commercial opportunities based on demand size, growth trend, potential increase in traffic and revenue and return on investment.
  • Owning the metadata optimisation process, providing optimisation support to content and link building teams
  • Creating a strong relationship with your local market and drive accurate local language insights and SEO optimisation.
  • Working alongside the content localisation team to identify and fix issues related to content duplication and indexability.
  • Provide a consistent delivery of high-quality recommendations to enhance content, target SERP formats, create new content, inform product categorisation (creation, naming conventions).
  • Providing training to Local Content and Local Marketing on SEO performance levers and their contribution to SEO performance.
  • Demonstrate strong communication and interpersonal skills to align cross-functional stakeholders, manage differing priorities, manage relationships with the external agency and foster collaboration across teams.
  • Be proactive in identifying opportunities and challenges, taking full ownership of follow-up actions and driving continuous improvement in SEO performance.
  • Translate complex SEO performance data into actionable insights through clear, audience-appropriate reporting and storytelling.

What do I need to be successful?
If you have the following skills and experience, we want to hear from you:

  • You are a native Italian speaker, with a deep understanding of local search behaviour and cultural context.
  • You have experience in SEO optimisations for improving SERP results.
  • You are comfortable analysing SEO data.
  • You have ability to explain SEO stories to non-technical audiences and influence actions.
  • You have project management skills.
  • You can use some of the SEO tools such as BrightEdge, Ahrefs, Google Search Console, Adobe, and PowerBI.
  • Ecommerce experience is essential, preferably in a B2B setting is desirable.
  • Experience in an enterprise size SEO team.
  • Experience working within an enterprise, matrix style organisation.
  • Proven track record working across different search intent and content types.
  • A customer first mindset. The ability to be customer centric and consider audience personas and how they align to the digital experience.
  • You stay up to date on SEO Best Practices and Search Engine Industry.

We are RS Group.
At RS we’ve been solving engineering problems for over 80 years: big ones, small ones, easy and difficult ones. We turn the ‘what ifs’ into the ‘why nots’, the impossible into the possible. Our purpose? Making amazing happen for a better world.
We offer service and product solutions. We send out a parcel every 2 seconds, to over 130 countries. We provide over 700,000 in-stock and over 3 million unstocked products to more than 1.2 million customers.
We want people like you, as you are curious about things, you like doing things differently and also in a human way with empathy. Because that’s exactly how we partner with people – our customers, suppliers, colleagues and communities – to solve problems.
We’ll also invest in your development and wellbeing – because building a more diverse and inclusive culture, being ethical, responsible and committed to our Environment, Social and Governance (ESG) action plan is at the heart of everything we do.
Come and join us and we’ll help you to think big, do more and unleash your brilliance, so you do amazing things too.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Appliances, Electrical, and Electronics Manufacturing

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SEO Specialist employer: RS UK & Ireland

At RS UK & Ireland, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to think big and innovate. As an SEO Specialist in either Milan or London, you will benefit from a collaborative environment with ample opportunities for professional growth, supported by a commitment to your development and wellbeing. Join us to be part of a forward-thinking team that values curiosity and creativity, while making a meaningful impact in the engineering sector.
R

Contact Detail:

RS UK & Ireland Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land SEO Specialist

✨Tip Number 1

Familiarise yourself with the specific SEO tools mentioned in the job description, like BrightEdge and Ahrefs. Having hands-on experience with these tools will not only boost your confidence but also demonstrate your readiness to hit the ground running.

✨Tip Number 2

Stay updated on the latest SEO trends and best practices, especially those relevant to the EMEA markets. This knowledge will help you engage in meaningful conversations during interviews and show that you're proactive about your professional development.

✨Tip Number 3

Prepare to discuss your previous experiences with keyword research and local market optimisation. Be ready to share specific examples of how your strategies have improved SERP results in past roles, as this will highlight your practical expertise.

✨Tip Number 4

Build a strong understanding of the company's products and services. Knowing how they align with SEO strategies can help you articulate how you would contribute to their goals, making you a more attractive candidate.

We think you need these skills to ace SEO Specialist

Keyword Research
SEO Performance Analysis
Metadata Optimisation
Content Localisation
Data Interpretation
Project Management
Communication Skills
Stakeholder Management
SEO Tools Proficiency (e.g., BrightEdge, Ahrefs, Google Search Console)
Ecommerce Experience
Understanding of Local Search Behaviour
Ability to Explain Technical Concepts to Non-Technical Audiences
Customer-Centric Mindset
Up-to-Date with SEO Best Practices

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant SEO experience, especially in keyword research, data analysis, and performance optimisation. Use specific examples that demonstrate your impact on SERP results.

Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your skills align with the role at RS UK & Ireland. Mention your familiarity with tools like BrightEdge and Google Search Console, and how you can contribute to their SEO goals.

Showcase Your Analytical Skills: Provide examples of how you've used SEO data to drive decisions in previous roles. Highlight any experience you have with reporting and translating complex data into actionable insights, as this is crucial for the position.

Demonstrate Cultural Understanding: Since the role requires a deep understanding of local search behaviour, mention any relevant experience you have in the EMEA markets, particularly in Italy or the UK. This will show your ability to tailor SEO strategies to different audiences.

How to prepare for a job interview at RS UK & Ireland

✨Showcase Your SEO Knowledge

Be prepared to discuss your experience with SEO tools like BrightEdge, Ahrefs, and Google Search Console. Highlight specific projects where you've improved SERP results and how you approached keyword research and optimisation.

✨Understand the Local Market

As a native Italian speaker, demonstrate your understanding of local search behaviour and cultural context. Share examples of how you've tailored SEO strategies to fit local markets and address unique challenges.

✨Communicate Effectively

Practice explaining complex SEO concepts in simple terms. You may need to influence non-technical stakeholders, so being able to tell a compelling story with data is crucial. Prepare to share how you've done this in past roles.

✨Demonstrate a Customer-Centric Mindset

Discuss how you consider audience personas in your SEO strategies. Be ready to provide examples of how you've prioritised customer needs and aligned your SEO efforts with overall business goals.

R
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