Commercial Director – Premium Airline Products & Passenger Experiences in London

Drive Growth for a Design-Led Business Behind Premium Consumer Product Experiences (Luxury Amenity Kits) for Airlines. This is not your typical Commercial Director opportunity. It's a chance to join a highly respected international business at a pivotal stage of its journey and play a leading role in shaping what comes next. We partner with some of the world's leading brands and customer-focused businesses to create premium products, branded experiences and innovative consumer solutions that delight customers every year. Combining creativity, commercial expertise and operational excellence, we've built a reputation for delivering exceptional products and experiences that elevate the customer journey.

As we enter our next phase of growth, we're looking for an ambitious Commercial Director who can drive commercial performance today while helping shape the future direction of the business tomorrow. If you're excited by the prospect of leading global growth, influencing strategy and building partnerships with some of the biggest names in consumer products, lifestyle, hospitality, retail and premium brands, we'd love to hear from you.

The Role at a Glance:

• Commercial Director / Brand Partnerships
• UK Hybrid Working with London Meetings & International Travel
• Plus Team Bonus + Individual Performance Bonus + Future Equity Opportunity
• Reporting to: Managing Director
• Department: Commercial
• Full Time - Permanent

Your Background / Skills:

You may come from airline supply, premium consumer goods, luxury products, hospitality, gifting, beauty, lifestyle or related sectors where you have successfully sold branded, physical products through complex B2B relationships.

The Opportunity:

Reporting directly to the Managing Director, you'll take ownership of our global commercial function, helping drive the next stage of growth across international markets. This is a broad commercial leadership role with influence extending far beyond traditional sales management. You'll be responsible for developing and executing commercial strategy, identifying growth opportunities, strengthening customer relationships, leading major tenders and helping shape the long-term direction of the business. Working closely with teams across sales, brand and design, you'll play a key role in transforming opportunities into commercially successful partnerships and customer experiences. You'll lead a small but experienced team, whilst acting as a key member of the senior leadership group, contributing to strategic planning, commercial decision-making and future business growth initiatives.

About Us:

We are a specialist product and customer experience business serving premium, brand-led and consumer-focused markets. We create, source and deliver premium products, brand collaborations and customer experiences that help businesses differentiate themselves, strengthen customer loyalty and enhance the end-user journey. Our work sits at the intersection of product, brand, customer experience and commercial innovation. From global customer partnerships to premium consumer brands, we collaborate with some of the most recognised names in the industry to create memorable experiences that customers genuinely value. Built on strong relationships, creativity and commercial excellence, we continue to grow our international footprint and are now looking for an exceptional commercial leader to help accelerate our next chapter.

Key Responsibilities:

• Develop and execute ambitious global commercial growth strategies across the airline and luxury brand sectors
• Own and exceed annual revenue and profitability targets
• Identify, pursue and win high-value airline contracts across international markets
• Build and maintain trusted, long-term relationships with airline customers, decision-makers and key stakeholders
• Develop deep market intelligence around upcoming airline tenders, influencing requirements and positioning the business well before formal procurement begins
• Lead complex tenders, proposals, pitches and commercial negotiations from initial opportunity through to contract award
• Secure and grow strategic partnerships with globally recognised luxury brands
• Work closely with internal design, brand and operational teams to create distinctive, commercially compelling customer solutions
• Manage the global sales pipeline, accurately forecasting performance and future opportunities
• Oversee commercial budgets, planning, reporting and performance management
• Coach, mentor and develop a high-performing commercial team
• Monitor market trends, customer needs and competitor activity to uncover new opportunities and strengthen the company’s positioning
• Present commercial strategy, pipeline and performance updates to senior leadership and Board stakeholders
• Contribute to wider business planning, strategic decision-making and long-term international growth

About You:

We're open-minded about where you've built your experience. You may currently be working within consumer products, lifestyle, hospitality, travel, retail partnerships, branded consumer goods, licensing, premium products, customer experience, brand partnerships or another commercially sophisticated B2B environment. What matters most is your ability to drive growth, build relationships and lead commercially. You'll likely bring:

• A proven track record of delivering and exceeding ambitious commercial targets
• Experience leading complex B2B sales processes and high-value commercial opportunities
• Strong leadership credentials with experience developing successful teams
• Experience managing tenders, proposals and strategic customer relationships
• The ability to influence senior stakeholders and C-suite decision-makers
• Strong commercial acumen combined with strategic thinking
• Outstanding relationship-building, negotiation and presentation skills
• Experience working with premium products, customer experience solutions or brand-led propositions would be highly advantageous
• Exposure to lifestyle, hospitality, travel, retail, consumer goods or premium brand environments would be beneficial but is not essential
• The ambition and capability to grow into broader business leadership responsibilities over time

What's on Offer:

• Team Performance Bonus
• Individual Performance Bonus
• Potential Future Equity / Share Participation
• Genuine Leadership Progression Opportunity
• The Chance to Help Shape the Future of a Growing International Business

Ready to Build What's Next? This is an opportunity to do more than lead a commercial function. It's an opportunity to shape a business, influence its future direction and create a lasting impact within a company trusted by leading brands and customer-focused organisations. If you're ready for a role with real scope, real influence and real progression, we'd love to start the conversation.