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- Tasks: Drive ecommerce growth and optimise the digital customer journey for a leading jewellery brand.
- Company: Kernowcraft, a passionate family-run jewellery supplies business with over 50 years of experience.
- Benefits: Competitive salary, supportive team culture, and the chance to shape the future of jewellery-making.
- Why this job: Join a creative community and make a real impact in the world of handmade jewellery.
- Qualifications: Experience in digital marketing, ecommerce, and a strong understanding of customer journeys.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
The predicted salary is between 35000 - 45000 £ per year.
A Spark of Passion in the Heart of Cornwall. Every great piece of jewellery starts with inspiration, a glint of an idea, a passion for craft, a love for the materials. For Kernowcraft, it began over 50 years ago with that very same spark. Nestled on the rugged Cornish coast, Kernowcraft started life as a small, family-run business with a simple but powerful mission: to make the art of jewellery‑making accessible, joyful, and deeply rewarding.
What began as a passion for gemstones and lapidary grew into something far more meaningful - a thriving, creative community of makers from all walks of life. Today, Kernowcraft is more than a jewellery supplies store. It’s a trusted partner to thousands of jewellers, hobbyists, and dreamers across the UK and beyond. With recent investment, leadership and an ambitious strategy, Kernowcraft is poised to scale at a time when handmade crafts, in particular jewellery, are seeing strong demand. Exciting times ahead!
Kernowcraft already attracts a large and loyal audience of jewellery makers. The opportunity now is to maximise the commercial value of that audience across the entire digital journey. You’ll take ownership of the digital ecosystem, ensuring the website, content, email marketing and campaigns work together to drive revenue, deepen customer engagement and strengthen Kernowcraft’s position as the UK’s leading online destination for jewellery makers.
Success in this role requires someone who combines analytical thinking, commercial judgement and creative sensitivity. We’re not looking for someone who simply produces content. We’re looking for someone who understands how digital marketing drives ecommerce performance and can optimise every touchpoint to deliver measurable commercial results.
The Role at a Glance:
- ECommerce Digital Marketing Manager
- Competitive Salary Based on Experience
- Full-Time - Permanent
Culture: Our small, knowledgeable team pride ourselves on delivering the very best customer service, a friendly voice at the end of the phone as well as a personal service our customers can rely on.
Company: Online destination for gemstones and jewellery making supplies
Your Background:
- Digital Marketing
- eCommerce Marketing
- Conversion Optimisation (CRO)
- Email Marketing
- SEO & Organic Growth
- Marketing Analytics
Who we are: For over 50 years, our dedicated team has been proudly supplying high-quality gemstones and jewellery‑making materials to hobbyists, students, and professional jewellers alike. Built on long‑standing, trusted relationships with our suppliers, we are committed to offering reliable, premium products that meet the needs of our valued customers. Now in its third generation, the business continues to thrive and evolve, celebrating decades of success in supporting creativity and craftsmanship within the jewellery‑making community.
Key Responsibilities:
- Ecommerce Growth - Own and optimise the digital customer journey to drive conversion, improve product discovery and increase average order value.
- Website & Customer Experience - Ensure the website delivers a clear, engaging and commercially effective experience through strong merchandising, logical navigation and compelling product presentation.
- Email Marketing - Lead the email strategy including campaigns, segmentation and automated journeys to drive engagement, retention and revenue.
- Content & Community - Oversee inspiring content across social, tutorials, video and campaigns that strengthens the Kernowcraft brand and supports commercial goals.
- SEO & Organic Growth - Develop and evolve SEO strategy to maintain strong rankings and grow organic traffic.
- Campaigns & Performance - Plan and deliver integrated campaigns while monitoring performance metrics to continuously improve marketing impact and revenue.
About You:
- Digital marketing experience within ecommerce
- Strong understanding of customer journeys and conversion optimisation
- Experience managing email marketing and lifecycle campaigns
- Understanding of SEO and organic search strategy
- Ability to interpret analytics and translate insight into action
- Excellent written communication skills
- Experience with Shopify
- Experience working with creative, hobby or enthusiast markets
- Experience working with product‑rich ecommerce businesses
Personal Attributes:
- Be commercially focused and results driven
- Think deeply about customer behaviour
- Be able to combine data and creativity
- Take ownership and responsibility for outcomes
- Be comfortable working in a fast‑moving entrepreneurial business
- Be curious, thoughtful and proactive
Sound like your kind of challenge? Step into a role where your ideas matter and your impact is felt. Apply now and help us shape the next chapter of Kernowcraft’s story.
Ecommerce Digital Marketing Manager - Jewellery Craft eCom Brand. in Falmouth employer: RR
Contact Detail:
RR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Digital Marketing Manager - Jewellery Craft eCom Brand. in Falmouth
✨Tip Number 1
Get to know the company inside out! Research Kernowcraft's history, values, and products. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing and eCommerce. Think about how your experience aligns with Kernowcraft’s mission and be ready to share specific examples.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Ecommerce Digital Marketing Manager - Jewellery Craft eCom Brand. in Falmouth
Some tips for your application 🫡
Show Your Passion: Let your love for jewellery and digital marketing shine through in your application. Share your personal experiences or projects that reflect your enthusiasm for the craft and how it connects to your professional journey.
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in ecommerce, digital marketing, and any specific achievements that demonstrate your ability to drive conversion and engagement. We want to see how you can contribute to our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for Kernowcraft. Be creative, but also clear about how your skills align with our goals. Show us you understand the importance of customer journeys and conversion optimisation.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on being part of our community!
How to prepare for a job interview at RR
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially in eCommerce. Be ready to discuss how you've successfully driven conversion rates and improved customer journeys in previous roles. Show them you understand the nuances of email marketing, SEO, and analytics.
✨Showcase Your Creative Side
Kernowcraft values creativity, so come prepared with examples of how you've used creative strategies to engage customers. Whether it's through compelling content or innovative campaigns, demonstrate your ability to think outside the box while still being results-driven.
✨Understand Their Brand and Community
Do your homework on Kernowcraft and its community of jewellery makers. Familiarise yourself with their products, values, and the unique aspects of their customer base. This will help you tailor your responses and show genuine interest in becoming part of their story.
✨Prepare Questions That Matter
Interviews are a two-way street, so prepare thoughtful questions that reflect your understanding of the role and the company. Ask about their future plans for digital growth or how they measure success in their marketing efforts. This shows you're not just interested in the job, but also in contributing to their vision.